[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-134722-en":3,"doc-seo-134722-105":30,"detail-sidebar-cat-0-en-105":92},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"doc_content":15,"file_id":16,"file_url":17,"file_type":18,"file_size":19,"view_count":20,"is_deleted":4,"is_public":20,"is_downloadable":20,"audit_status":20,"page_count":21,"language":22,"language_code":23,"site_id":24,"html_lang":23,"table_of_contents":25,"faqs":26,"seo_title":27,"seo_description":14,"update_tm":28,"read_time":29},134722,1374402968488,"Đào","https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0",8,"Research & Report","Genre in transnational television - A case of Netflix Originals Korean dramas","Recently, South Korea has become a major content provider for Netflix, and this paper investigates how genre conventions and local determinants operate in transnational television. It analyzes the textual characteristics of five Netflix Originals K-dramas released from 2020 to 2022: Sweet Home, My Name, Squid Game, Hellbound, and All of Us Are Dead. The findings show genres evolve through homogenization and heterogenization, with universal values homogenizing, while traumatic collective memories and political-economic conditions heterogenize. The study also highlights the role of webtoons and advances genre studies and transnational television research.","City Research Online  \nCity St George’s, University of London  \nCitation: Yoon, H. & Lee, J. (2025) . Genre in transnational television: A case of Netflix Originals Korean dramas. Television & New Media, 26(2), pp. 243-258. doi: 10.1177/15274764241265040  \nThis is the accepted version of the paper.  \nThis version of the publication may differ from the final published version. To cite this item please consult the publisher's version.  \nPermanent repository link: [https://openaccess.city.ac.uk/id/eprint/33178/](https://openaccess.city.ac.uk/id/eprint/33178/)[ ](https://openaccess.city.ac.uk/id/eprint/33178/)Link to published version: [https://doi.org/10.1177/15274764241265040](https://doi.org/10.1177/15274764241265040)  \n[Copyright and Reuse:](Copyright and Reuse: Copyright and Moral Rights remain with the author)[ Copyright and Moral Rights remain with the author](Copyright and Reuse: Copyright and Moral Rights remain with the author)([s](s)) and/or copyright holders. Copies of full items can be used for personal research or study, educational, or not-for-profit purposes without prior permission or charge, unless otherwise indicated, provided that the authors, title and full bibliographic details are credited, a hyperlink and/or URL is given for the original metadata page and the content is not changed in any way. For full details of reuse please refer to City Research Online policy.  \nCity Research Online:  [http://openaccess.city.ac.uk/](http://openaccess.city.ac.uk/  publications@citystgeorges.ac.uk)[ ](http://openaccess.city.ac.uk/  publications@citystgeorges.ac.uk)[ publications@citystgeorges.ac.uk](http://openaccess.city.ac.uk/  publications@citystgeorges.ac.uk)  \nTelevision and New Media  \nGenre in transnational television: A case of Netflix Originals  \nKorean dramas  \n\n| Journal: | Television and New Media |\n| --- | --- |\n| Manuscript ID | TVNM-23-0118.R2 |\n| Manuscript Type: | Original Manuscript |\n| Keywords: | Netflix, Genre, Korean drama, Netflix Original, transnationalization, SVOD (subscription video on demand) |\n|  |  |\n\n[http://mc.manuscriptcentral.com/tvnm](http://mc.manuscriptcentral.com/tvnm)  \nPage 1 of 30 Television and New Media  \n1 2  \n3 4  \n5 6  \n7 8  \n9  \n10  \n11  \n12  \n13  \n14  \n15  \n16  \n17  \n18  \n19  \n20  \n21  \n22  \n23  \n24  \n25  \n26  \n27  \n28  \n29  \n30  \n31  \n32  \n33  \n34  \n35  \n36  \n37  \n38  \n39  \n40  \n41  \n42  \n43  \n44  \n45  \n46  \n47  \n48  \n49  \n50  \n51  \n52  \n53  \n54  \n55  \n56  \n57  \n58  \n59  \n60  \nGenre in transnational television: A case of Netflix Originals Korean dramas  \nAbstract  \nRecently, South Korea has become one of the largest content providers for Netflix. We analyze the textual characteristics of five Netflix Originals K-dramas-Sweet Home (2020), My Name (2021), Squid Game (2021), Hellbound (2021), and All of Us Are Dead (2022)– to unfold the existing genre conventions and uniquely local factors in the context of transnational television. In the process of transnationalization, genres are continuously and simultaneously evolving in the directions of homogenization and heterogenization. Universal values such as humanism, altruism, and familyoriented solidarity, as expected in the existing genre conventions, were homogenizing factors. However, these homogenizing factors were accompanied by uniquely local, heterogenizing factors arising from traumatic collective memories, political and economic situations in South Korea. We also found that webtoons played a significant role in the transnationalization of the K-dramas genre. This study contributes to genre studies and transnational television research.  \nKeywords: Netflix, genre, Korean drama, Netflix Original, transnationalization, SVOD (subscription video on demand)  \n[http://mc.manuscriptcentral.com/tvnm](http://mc.manuscriptcentral.com/tvnm)  \nTelevision and New Media Page 2 of 30  \n1 2  \n3 4  \n5 6  \n7 8  \n9  \n10  \n11  \n12  \n13  \n14  \n15  \n16  \n17  \n18  \n19  \n20  \n21  \n22  \n23  \n24  \n25  \n26  \n27  \n28  \n29  \n30  \n31  \n32  \n33  \n34  \n","cbCaij2ea6l9aoBO","https://ap.wps.com/l/cbCaij2ea6l9aoBO","pdf",372565,1,32,"English","en",105,"# Introduction\n## Background and research gap\n## Genre evolution in SVODs\n# Research focus and method\n## Selected Netflix Originals K-dramas (2020–2022)","[{\"question\":\"Which Netflix Originals K-dramas are analyzed in the study?\",\"answer\":\"The paper analyzes Sweet Home (2020), My Name (2021), Squid Game (2021), Hellbound (2021), and All of Us Are Dead (2022).\"},{\"question\":\"How does the study explain genre evolution in transnational television?\",\"answer\":\"It argues that genres evolve through continuous, simultaneous processes of homogenization and heterogenization driven by industry context, texts, and audiences.\"},{\"question\":\"What role do webtoons play in the transnationalization of the K-dramas genre?\",\"answer\":\"The study finds that webtoons play a significant role in how the K-dramas genre transnationalizes for global audiences.\"}]","Genre in transnational television - A case of Netflix Originals Korean dramas | PDF",1787289153,81,{"code":4,"msg":31,"data":32},"ok",{"site_id":24,"language":23,"slug":33,"title":13,"keywords":34,"description":14,"schema_data":35,"social_meta":87,"head_meta":89,"extra_data":91,"updated_unix":28},"genre-in-transnational-television-a-case-of-netflix-originals-korean-dramas","",{"@graph":36,"@context":86},[37,54,69],{"@type":38,"itemListElement":39},"BreadcrumbList",[40,44,48,51],{"item":41,"name":42,"@type":43,"position":20},"https://docshare.wps.com","Home","ListItem",{"item":45,"name":46,"@type":43,"position":47},"https://docshare.wps.com/document/","Document",2,{"item":49,"name":12,"@type":43,"position":50},"https://docshare.wps.com/document/research-report/",3,{"item":52,"name":13,"@type":43,"position":53},"https://docshare.wps.com/document/genre-in-transnational-television-a-case-of-netflix-originals-korean-dramas/134722/",4,{"url":52,"name":13,"@type":55,"author":56,"headline":13,"publisher":58,"fileFormat":61,"inLanguage":23,"description":14,"dateModified":62,"datePublished":63,"encodingFormat":61,"isAccessibleForFree":64,"interactionStatistic":65},"DigitalDocument",{"name":9,"@type":57},"Person",{"url":41,"name":59,"@type":60},"DocShare","Organization","application/pdf","2026-08-22","2026-08-21",true,{"@type":66,"interactionType":67,"userInteractionCount":20},"InteractionCounter",{"@type":68},"ViewAction",{"@type":70,"mainEntity":71},"FAQPage",[72,78,82],{"name":73,"@type":74,"acceptedAnswer":75},"Which Netflix Originals K-dramas are analyzed in the study?","Question",{"text":76,"@type":77},"The paper analyzes Sweet Home (2020), My Name (2021), Squid Game (2021), Hellbound (2021), and All of Us Are Dead (2022).","Answer",{"name":79,"@type":74,"acceptedAnswer":80},"How does the study explain genre evolution in transnational television?",{"text":81,"@type":77},"It argues that genres evolve through continuous, simultaneous processes of homogenization and heterogenization driven by industry context, texts, and audiences.",{"name":83,"@type":74,"acceptedAnswer":84},"What role do webtoons play in the transnationalization of the K-dramas genre?",{"text":85,"@type":77},"The study finds that webtoons play a significant role in how the K-dramas genre transnationalizes for global audiences.","https://schema.org",{"og:url":52,"og:type":88,"og:title":13,"og:site_name":59,"og:description":14},"article",{"robots":90,"canonical":52},"index,follow",{"doc_id":7,"site_id":24},{"code":4,"msg":5,"data":93},[94,98,102,106,111,116,121,124,129,132,136],{"id":20,"doc_module":4,"doc_module_name":46,"category_name":95,"show_sort_weight":96,"slug":97},"Story & Novel",90,"story-novel",{"id":47,"doc_module":4,"doc_module_name":46,"category_name":99,"show_sort_weight":100,"slug":101},"Literature",80,"literature",{"id":53,"doc_module":4,"doc_module_name":46,"category_name":103,"show_sort_weight":104,"slug":105},"Exam",70,"exam",{"id":107,"doc_module":4,"doc_module_name":46,"category_name":108,"show_sort_weight":109,"slug":110},5,"Comic",60,"comic",{"id":112,"doc_module":4,"doc_module_name":46,"category_name":113,"show_sort_weight":114,"slug":115},6,"Technology",50,"technology",{"id":117,"doc_module":4,"doc_module_name":46,"category_name":118,"show_sort_weight":119,"slug":120},7,"Healthcare",40,"healthcare",{"id":11,"doc_module":4,"doc_module_name":46,"category_name":12,"show_sort_weight":122,"slug":123},30,"research-report",{"id":125,"doc_module":4,"doc_module_name":46,"category_name":126,"show_sort_weight":127,"slug":128},9,"Religion & Spirituality",20,"religion-spirituality",{"id":127,"doc_module":4,"doc_module_name":46,"category_name":130,"show_sort_weight":127,"slug":131},"World Cup","world-cup",{"id":133,"doc_module":4,"doc_module_name":46,"category_name":134,"show_sort_weight":133,"slug":135},10,"Lifestyle","lifestyle",{"id":137,"doc_module":4,"doc_module_name":46,"category_name":138,"show_sort_weight":107,"slug":139},19,"General","general"]