[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-643123-105":3,"doc-detail-643123-en":74,"detail-sidebar-cat-0-en-105":91},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":67,"head_meta":69,"extra_data":71,"updated_unix":73},105,"en","gender-stereotypes-in-advertising-presentation","GENDER STEREOTYPES IN ADVERTISING - Presentation","","GENDER STEREOTYPES IN ADVERTISING outlines how advertising reinforces gender roles through visual and narrative patterns across time and regions. It discusses themes such as anti-women voting messaging, targeting body standards, household hierarchy, oversexualising women to sell products, and masculine portrayals. Examples include Indian “femvertising” and the MTR advertisement, Nordic regulation approaches, and Japanese advertising portrayals in domestic, cosmetic, and service contexts versus electronic appliances and office work. It also highlights popular sexist ads recreated as posters to raise awareness.",{"@graph":14,"@context":66},[15,34,49],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/document/","Document",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/document/research-report/","Research & Report",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/document/gender-stereotypes-in-advertising-presentation/643123/",4,{"url":32,"name":10,"@type":35,"author":36,"headline":10,"publisher":39,"fileFormat":42,"inLanguage":8,"description":12,"dateModified":43,"datePublished":43,"encodingFormat":42,"isAccessibleForFree":44,"interactionStatistic":45},"DigitalDocument",{"name":37,"@type":38},"Kyle","Person",{"url":19,"name":40,"@type":41},"DocShare","Organization","application/pdf","2026-10-23",true,{"@type":46,"interactionType":47,"userInteractionCount":4},"InteractionCounter",{"@type":48},"ViewAction",{"@type":50,"mainEntity":51},"FAQPage",[52,58,62],{"name":53,"@type":54,"acceptedAnswer":55},"What is the project’s goal in creating these advertising posters?","Question",{"text":56,"@type":57},"The group aims to create awareness by conveying deeper implications of gender roles in advertising through posters, using the idea that advertising communicates messages through visual impressions.","Answer",{"name":59,"@type":54,"acceptedAnswer":60},"How does the document describe how gender roles are targeted in advertising?",{"text":61,"@type":57},"It highlights targeting body standards, portraying women as homemakers within household hierarchy, oversexualising women to sell products, and using overtly masculine portrayals to pander to audiences.",{"name":63,"@type":54,"acceptedAnswer":64},"What examples are used to illustrate gender stereotyping in different countries?",{"text":65,"@type":57},"It references India’s focus on gender roles and family hierarchy with “femvertising,” including MTR advertisements, and compares Nordic regulation efforts with a Swedish study and Japanese advertising portrayals across categories and character roles.","https://schema.org",{"og:url":32,"og:type":68,"og:title":10,"og:site_name":40,"og:description":12},"article",{"robots":70,"canonical":32},"index,follow",{"doc_id":72,"site_id":7},643123,1792723738,{"code":4,"msg":75,"data":76},"success",{"doc_id":72,"user_id":77,"nickname":37,"user_avatar":78,"doc_module":4,"category_id":79,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":80,"file_id":81,"file_url":82,"file_type":83,"file_size":84,"view_count":4,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":85,"language":86,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":87,"faqs":88,"seo_title":89,"seo_description":12,"update_tm":73,"read_time":90},3985741905716,"https://ap-avatar.wpscdn.com/davatar_994ba38a5ba835b3df7d355c54d3ed8d",8,"GENDER STEREOTYPES IN ADVERTISING  \nBY: SANJANA JEKSANI, ANVIKA PANDE, ANANYA SENGUPTA, SRIYA KUMMAMURU  \nINTRODUCTION  \n• To initiate the aim of our project of creating an aware atmosphere our group decided to make posters to convey our massage of the deeper implications of gender roles in advertising  \n• Our outcome resonates the same idea of advertising; communicating a message through a glance  \n• We wanted to portray the development of gender roles and maturity of advertising with the passage of time hence recreating older advertismnets.  \nANTISUFRAGETTE/ ANTI-WOMENS VOTING  \nTARGETING BODY STANDARDS  \nHOMEMAKER/ HOUSEHOLD HIERARCHY  \nOVERSEXUALISING OF WOMEN TO SELL PRODUCTS and OVERTLY MASCULINE PORTRAYALS TO PANDER  \n1900s-1920s  \n1940-1950s 1950s-1960s  \n2000-2010s (current)  \nINDIA'S TAKE  \n• Social marketing in India has become increasingly focused on gender roles, family hierarchy, and traditional marriage practices. Different forms of ‘femvertising’ – female empowerment through socially-focused marketing – has taken hold there in unexpected ways.  \nAN EXAMPLE  \n• The famous MTR advertisements shows a daughter in law cooking variety of dishes for members of her joint family.As soon as she starts cooking, her hands multiply, replicates Goddess Durga and finishes the cooking without any help in no time much to her husband’s surprise.  \n• Amrita, a 21 year old advertising and Public Relations student said,“I watched this advertisement a few years back and it didn’t strike me then because it represented my mother and showcased reality of most middle class family.The idolization, I thought was empowering. But now I realize that it is a very impractical and over the top portrayal of women where everyone just expects too much for them.”  \n•  \nREGULATION OF GENDER-DISCRIMINATORY ADVERTISING IN NORDIC COUNTRIES  \n• In Nordic countries, gender discriminatory advertising has been on the public agenda since the 1970s and 1980s, the time when equality legislation was adopted. However, these countries have chosen different ways of regulating gender discriminatory advertising.All the other Nordic countries, except for Sweden, consider genderdiscriminatory advertisement to be under the legislation.  \n• The Swedish Women’s Lobby conducted a study and studied  \nNordic countries work against gender discrimination in adverts, concluding Sweden was  \none of the poorest in fighting this stereotype; mostly due to a lack of legislation that Reprimands any kind of sexist advertising  \n• These is an example of sexist advertising from Sweden  \nPORTRAYAL OF GENDER ROLES IN THE JAPANESE ADVERTISING INDUSTRY  \n• In a recent study, it was investigated how male and female main characters in Japanese television advertisements from a decade ago were portrayed differently.  \n• In these advertisements, women appeared in “household chores related product,”“cosmetics,” and“service”, whereas men appeared in “electronic appliances” more often than women.  \n• Women played housewives, whereas men played “office workers”. It was also observed that there were more women in swim/underwear, aprons, and the Japanese Kimono,(often showing more skin, being sexualised and objectified) as a marketing technique to sell the product); while men were dressed in suits and casual clothing.  \n• However, the Japanese advertisement industry is slowly starting to progress in recent years, the portrayal of gender roles are still a prevalent issue.  \nTHESE AREA FEW EXAMPLES OF SEXIST  \nADVERTISEMENTS THAT GOT POPULAR IN JAPAN  \nThis poster depicts a doll dressed in summer clothes surrounded by sexist ads and cut out letters via newspaper;“men wouldn’t look at my when I was skinny”  \n• The doll is surrounded by sexist ads to drive home the influence media and advertising has unto people.  \n• The phrase itself ”men wouldn’t look at me when I was skinny” truly exhibits the constant morphing of ideal body standards; the phrase comes from areal-life ad shown in the 1940s-50s  \n• Th","cbCaip7NmgwNQRrp","https://ap.wps.com/l/cbCaip7NmgwNQRrp","pdf",714447,11,"English","# Introduction\n## Project aim and approach\n# Key themes in advertising\n## Anti-women voting and body standards\n## Homemaker and household hierarchy\n## Oversexualising women and masculine portrayals\n# Case studies and regional perspectives\n## 1900s-1960s timeline themes\n## India’s take and an example (MTR ads)\n## Nordic countries: regulation and findings\n## Japanese advertising industry portrayal","[{\"question\":\"What is the project’s goal in creating these advertising posters?\",\"answer\":\"The group aims to create awareness by conveying deeper implications of gender roles in advertising through posters, using the idea that advertising communicates messages through visual impressions.\"},{\"question\":\"How does the document describe how gender roles are targeted in advertising?\",\"answer\":\"It highlights targeting body standards, portraying women as homemakers within household hierarchy, oversexualising women to sell products, and using overtly masculine portrayals to pander to audiences.\"},{\"question\":\"What examples are used to illustrate gender stereotyping in different countries?\",\"answer\":\"It references India’s focus on gender roles and family hierarchy with “femvertising,” including MTR advertisements, and compares Nordic regulation efforts with a Swedish study and Japanese advertising portrayals across categories and character roles.\"}]","GENDER STEREOTYPES IN ADVERTISING - Presentation | PDF",28,{"code":4,"msg":75,"data":92},[93,97,101,105,110,115,120,123,128,131,135],{"id":22,"doc_module":4,"doc_module_name":25,"category_name":94,"show_sort_weight":95,"slug":96},"Story & Novel",90,"story-novel",{"id":26,"doc_module":4,"doc_module_name":25,"category_name":98,"show_sort_weight":99,"slug":100},"Literature",80,"literature",{"id":33,"doc_module":4,"doc_module_name":25,"category_name":102,"show_sort_weight":103,"slug":104},"Exam",70,"exam",{"id":106,"doc_module":4,"doc_module_name":25,"category_name":107,"show_sort_weight":108,"slug":109},5,"Comic",60,"comic",{"id":111,"doc_module":4,"doc_module_name":25,"category_name":112,"show_sort_weight":113,"slug":114},6,"Technology",50,"technology",{"id":116,"doc_module":4,"doc_module_name":25,"category_name":117,"show_sort_weight":118,"slug":119},7,"Healthcare",40,"healthcare",{"id":79,"doc_module":4,"doc_module_name":25,"category_name":29,"show_sort_weight":121,"slug":122},30,"research-report",{"id":124,"doc_module":4,"doc_module_name":25,"category_name":125,"show_sort_weight":126,"slug":127},9,"Religion & Spirituality",20,"religion-spirituality",{"id":126,"doc_module":4,"doc_module_name":25,"category_name":129,"show_sort_weight":126,"slug":130},"World Cup","world-cup",{"id":132,"doc_module":4,"doc_module_name":25,"category_name":133,"show_sort_weight":132,"slug":134},10,"Lifestyle","lifestyle",{"id":136,"doc_module":4,"doc_module_name":25,"category_name":137,"show_sort_weight":106,"slug":138},19,"General","general"]