[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-43010-en":3,"doc-seo-43010-105":30,"detail-sidebar-cat-0-en-105":91},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"doc_content":15,"file_id":16,"file_url":17,"file_type":18,"file_size":19,"view_count":20,"is_deleted":4,"is_public":21,"is_downloadable":21,"audit_status":21,"page_count":22,"language":23,"language_code":24,"site_id":25,"html_lang":24,"table_of_contents":26,"faqs":27,"seo_title":13,"seo_description":14,"update_tm":28,"read_time":29},43010,4398048949847,"Eliana","https://ap-avatar.wpscdn.com/avatar/400002536579ef2da7f?_k=1778318612642679267",8,"Research & Report","Gastrodiplomacy as a Soft Power Tool to Enhance Nation Brand","Public diplomacy influences foreign publics to support state foreign policy objectives. Gastrodiplomacy applies this approach by sharing a nation’s cultural heritage through cuisine, using food as a soft power instrument. The study examines Malaysia’s government actions to strengthen gastrodiplomacy, evaluates potential impacts, and proposes guidelines for future initiatives. Qualitative in-depth interviews were conducted, and findings indicate Malaysia is on the right track, with government agencies and NGOs actively supporting gastrodiplomacy activities that enhance national brand recognition.","Journal of Media and Information Warfare Vol. 7, June 2015  \nGastrodiplomacy as a Soft Power Tool to Enhance Nation Brand  \nFatin Mahirah Solleh  \nCentre for Media and Information Warfare Studies Faculty of Communication and Media Studies Universiti Teknologi MARA (UiTM)  \n40450 Shah Alam, Selangor, Malaysia [mahirahfatin@gmail.com](mahirahfatin@gmail.com)  \nReceived Date: 15/5/2015 Accepted Date: 1/7/2015 Published Date: 25/7/2015  \nAbstract  \nPublic diplomacy has been used widely by targeting the foreign publics, using manipulative activity to influence them and at the same time holding up the national foreign policy in certain matters. The practice of sharing a state’s cultural heritage through cuisine is called gastrodiplomacy. Malaysia has the potential to make its own stand in the eyes of the world by its capacity of using food as a soft power tool. This research is intended to fill the gap which is to look into the action taken by the government of Malaysia in improving Malaysian gastrodiplomacy, to look into the possible impacts of gastrodiplomacy and to propose a guideline for Malaysia gastrodiplomacy initiatives. This research uses qualitative techniques and through in-depth  \nISSN 1985-563X  \n© 2015 Centre for Media and Information Warfare Studies, Faculty of Communication and Media Studies, UiTM  \nJournal of Media and Information Warfare  \ninterview. Questions were asked via face to face interview and Skype interview. From the findings, all respondents were of the consensus, gastrodiplomacy is essential as soft powert capability for Malaysia. In constructing a nation as a brand, the mission will take longer time to achieve a nation brand. However, in terms of gastrodiplomacy approache, Malaysia is on the right track. For conclusion, it indicates that, Malaysian Government, government agencies and NGOs have actively played their roles in gastrodiplomacy activities. Lastly, Gastrodiplomacy is a tremendous opportunity for Malaysia by showcases Malaysia as a cultural-galore destination. The outcome from this paper will benefit Government agencies such as MATRADE in expanding Malaysia trade, exposing local food abroad and boosting the number of visitors visiting Malaysia.  \nKeywords: Public Diplomacy, Gastrodiplomacy, Nation Branding, Soft Power  \n1.0 INTRODUCTION  \nPublic diplomacy has been used widely in the world; in targeting the foreign publics, using manipulative activity to influence them. Throughout the manipulative activities, strategies are created in order to influence the foreign publics in supporting a state foreign policy on certain matters. Public diplomacy should be perceived as an essential element in safeguarding the national security through strengthening national policy objectives [17] .  \nPublic diplomacy always lists out from anything to everything and it has been recognised as the main component of warfare in the new era [16] . Asa soft power tool, public diplomacy works in every approach of the nation, while at the same time fulfilling the national agenda. There is one aspect of public diplomacy that seems to be not important but yet it is very powerful and has the tendency to influence many people in a simplest way; which is food. Food can be used as tool for public diplomacy. National cuisine is a national brand which highlights the identity of a particular state. In short, food can be used as a diplomatic tool.  \nGastrodiplomacy As A Soft Power Tool to Enhance Nation Brand  \nThe practice of sharing a state’s cultural heritage through cuisine is called ‘Gastrodiplomacy’. In gastrodiplomacy, food is the substance in the diplomatic process. In this study, the word gastrodiplomacy consists of two words which are ‘diplomacy’; also referred to as public diplomacy and ‘gastronomy’.  \nBesides, Tourism plays an important part in the economic and financial health of a country. Other countries in Southeast Asia such as Thailand, Singapore and Indonesia derive a big portion of their income from their tour","cbCaigvT3Glfl2pv","https://ap.wps.com/l/cbCaigvT3Glfl2pv","pdf",451690,3,1,39,"English","en",105,"# Abstract\n# Introduction\n## Public Diplomacy and Food as Soft Power\n## Problem Statement","[{\"question\":\"What is gastrodiplomacy in the study?\",\"answer\":\"Gastrodiplomacy is the practice of sharing a state’s cultural heritage through cuisine, using food as the substance in the diplomatic process.\"},{\"question\":\"Why is food considered a soft power tool for nation branding?\",\"answer\":\"Food functions as a diplomatic tool that can influence foreign publics in simple ways, highlighting national identity and supporting broader public diplomacy goals.\"},{\"question\":\"How did the research assess Malaysia’s gastrodiplomacy efforts?\",\"answer\":\"The study used qualitative methods with in-depth interviews conducted face to face and via Skype, and respondents agreed gastrodiplomacy is essential for Malaysia’s soft power 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