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Using the last thirty published articles available as of March 23, 2017, the study records article titles, Facebook share counts, categories, dates, tags, authors, and comment numbers to evaluate effectiveness. Findings focus on intertextuality—borrowed franchise phrases, shared specialized terminology, and familiar column formats—to sustain relevance, strengthen fan identity, and encourage engagement.",{"@graph":69,"@context":118},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/galaxy-wide-writing-strategies-used-by-official-star-wars-bloggers/269436/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/galaxy-wide-writing-strategies-used-by-official-star-wars-bloggers/269436.png","ImageObject",300,407,{"name":92,"@type":93},"Patrick","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-18","2026-09-15",true,{"@type":102,"interactionType":103,"userInteractionCount":24},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114],{"name":109,"@type":110,"acceptedAnswer":111},"What discourse community does the paper focus on?","Question",{"text":112,"@type":113},"Intertextuality is the strategy of using recognizable fragments or phrases from Star Wars texts to create new discourse. The paper shows how quoted lines and Star Wars terminology establish tone, identity, and emotional connection with readers.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"How does intertextuality support the blog’s effectiveness?",{"text":117,"@type":113},"Intertextuality increases relevance and engagement by connecting posts back to familiar franchise references and formats. It also helps bloggers leverage shared terminology to attract and retain community members.","https://schema.org",{"og:url":83,"og:type":120,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":122,"canonical":83},"index,follow",{"doc_id":124,"site_id":62},269436,1789451991,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":92,"user_avatar":129,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":24,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":24,"language":135,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":67,"update_tm":125,"read_time":139,"preview_page_count":4},549758146520,"https://ap-avatar.wpscdn.com/avatar/80002397d8c0411e94?_k=1775819394049821470","Galaxy-Wide Writing Strategies Used by Official Star Wars Bloggers  \nARIELLE FELDMAN  \nProduced in Pamela Baker’s Spring 2017 ENC 1101  \nIntroduction  \nA long time ago in a galaxy far, far away, a movie came out that changed cinema forever. While it actually wasn’t all too long ago (May 25, 1977, to be exact) and the galaxy far, far away was our own Milky Way, the film amazed audiences as if it were otherworldly. This fan base that has stood the test of time is a discourse community, since it is a “group of people who link up in order to pursue objectives” (Swales 220) . What began as a cult-like following grew to become a worldwide network of loyal fans. The objective of this community is to show appreciation for the variety of movies, toys, books, TV shows, video games, and more that have been released under the Star Wars brand.  \nAs a discourse community, this ever-expanding group of sci-fi devotees achieves their objective by using several “mechanisms of intercommunication.” These mechanisms are necessary in order to exchange information between members, and hence keep the community alive (Swales 221) . Many communities choose “blogs” as one of their primary means of circulating material. Blogs, which are regularly updated websites that focus on one or several topics, serve as useful discourse tools. In fact, the act of “blogging” is seen as so valuable that Lucasfilm, the company who owns the movie franchise, runs an official blog where writers produce Star Wars-related content. The corresponding discourse these writers supply is the focus of this paper.  \nThe bloggers of [StarWars.com](StarWars.com) act as certified creators of Star Wars online material and inherently have to appease thousands of readers. They are usually the first to distribute important community news, such as actor announcements for new movies or dates of conventions. Therefore, the articles must be presented in a way that is easily digestible to fans. In order to achieve this goal, the writers employ tools that enhance the effectiveness of their articles, which are usually spread across external social media. These tools are intertextuality, organization, and nostalgia. Article effectiveness can be deduced from the number of shares accumulated by each, which is presented beneath every post in a Facebook share button.  \nMethods  \nTo observe how the [StarWars.com](StarWars.com) blog creates content for their discourse community, I took into consideration the last thirty articles that were posted as of March 23, 2017 . This gave mean adequate sample size to observe and record my findings. Using all of the information that was provided publicly for me, I documented each article’s title, number of Facebook shares, category,  \ndate published, tags, author(s), and number of comments. My research uncovered strategies the bloggers utilize to achieve maximum post success.  \nResults  \nWriting Strategy \\#1: Intertextuality  \nIntertext can best be summarized as “the bits and pieces of Text which writers or speakers borrow and sew together to create new discourse” (Porter 397) . At the beginning of this essay, an example of Star Wars intertext was used: “a long time ago in a galaxy far, far away.” This displays intertextuality because it is such a recognizable saying to Star Wars fans. So, by including the phrase, I set the tone for the rest of my paper to be about the films. The importance of bloggers borrowing Star Wars phrases for their articles is more than just for brand recognition (although that, too, is a benefit of their application) . The use of technical jargon is crucial to a discourse community’s identity. By possessing a lexis, or a “shared and specialized terminology,” the group can establish itself and create connectivity amongst its members (Swales 222) .  \nWhile fan devotion may vary in the community, some being die-hards while others casual viewers, knowledge of familiar terms from Star Wars is usually consistent across the board. It is the resp","cbCaimYPecS2uDps","https://ap.wps.com/l/cbCaimYPecS2uDps","pdf",681937,"English","# Introduction\n## Discourse community and blogging mechanisms\n## Purpose of the StarWars.com official blog\n## Article presentation and effectiveness\n# Methods\n## Article sample and data recorded\n# Results\n## Writing Strategy #1: Intertextuality","[{\"question\":\"What discourse community does the paper focus on?\",\"answer\":\"Intertextuality is the strategy of using recognizable fragments or phrases from Star Wars texts to create new discourse. The paper shows how quoted lines and Star Wars terminology establish tone, identity, and emotional connection with readers.\"},{\"question\":\"How does intertextuality support the blog’s effectiveness?\",\"answer\":\"Intertextuality increases relevance and engagement by connecting posts back to familiar franchise references and formats. It also helps bloggers leverage shared terminology to attract and retain community members.\"}]","Galaxy-Wide Writing Strategies Used by Official Star Wars Bloggers | PDF",13]