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It introduces business fundamentals: purpose, types of businesses, core functions, ethics, and the influence of economy and technology, with indicative topics covering marketing, finance, people, technology, global issues, and starting and succeeding in business.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/document/","Document",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/document/research-report/","Research & Report",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/document/fundamentals-of-business-course-specification/289018/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/fundamentals-of-business-course-specification/289018.png","ImageObject",300,407,{"name":42,"@type":43},"Aladdin","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-19","2026-09-17",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",9,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"What is the BUSM 3101 Fundamentals of Business module focused on?","Question",{"text":63,"@type":64},"The module introduces what businesses are, why they exist, and how they work, including business types, key functions, the people involved, and challenges businesses face.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"What learning outcomes are students expected to achieve?",{"text":68,"@type":64},"Students should be able to define a business and its societal purpose, identify business types and characteristics, explain core business functions, and discuss how economy and technology affect businesses, including basic ethical considerations.",{"name":70,"@type":61,"acceptedAnswer":71},"How is the module delivered and how are learning hours distributed?",{"text":72,"@type":64},"Delivery is face to face using lectures and interactive sessions, supported by guided learning via Blackboard and other activities. Total learning time is 160 hours: 45 timetabled, 15 guided, and 100 independent learning hours.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},289018,1789634398,{"code":4,"msg":82,"data":83},"success",[84,88,92,96,101,106,111,115,119,122,126],{"id":22,"doc_module":4,"doc_module_name":25,"category_name":85,"show_sort_weight":86,"slug":87},"Story & Novel",90,"story-novel",{"id":26,"doc_module":4,"doc_module_name":25,"category_name":89,"show_sort_weight":90,"slug":91},"Literature",80,"literature",{"id":33,"doc_module":4,"doc_module_name":25,"category_name":93,"show_sort_weight":94,"slug":95},"Exam",70,"exam",{"id":97,"doc_module":4,"doc_module_name":25,"category_name":98,"show_sort_weight":99,"slug":100},5,"Comic",60,"comic",{"id":102,"doc_module":4,"doc_module_name":25,"category_name":103,"show_sort_weight":104,"slug":105},6,"Technology",50,"technology",{"id":107,"doc_module":4,"doc_module_name":25,"category_name":108,"show_sort_weight":109,"slug":110},7,"Healthcare",40,"healthcare",{"id":112,"doc_module":4,"doc_module_name":25,"category_name":29,"show_sort_weight":113,"slug":114},8,30,"research-report",{"id":55,"doc_module":4,"doc_module_name":25,"category_name":116,"show_sort_weight":117,"slug":118},"Religion & Spirituality",20,"religion-spirituality",{"id":117,"doc_module":4,"doc_module_name":25,"category_name":120,"show_sort_weight":117,"slug":121},"World Cup","world-cup",{"id":123,"doc_module":4,"doc_module_name":25,"category_name":124,"show_sort_weight":123,"slug":125},10,"Lifestyle","lifestyle",{"id":127,"doc_module":4,"doc_module_name":25,"category_name":128,"show_sort_weight":97,"slug":129},19,"General","general",{"code":4,"msg":82,"data":131},{"doc_id":79,"user_id":132,"nickname":42,"user_avatar":133,"doc_module":4,"category_id":112,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":97,"language":139,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":140,"faqs":141,"seo_title":142,"seo_description":12,"update_tm":80,"read_time":143,"preview_page_count":4},2336478503145,"https://ap-avatar.wpscdn.com/davatar_276721f389ce27ea32af1340a28f341c","COURSE SPECIFICATION DOCUMENT  \nAcademic School / Department: Richmond Business School  \nProgramme: Year 1 Programme  \nFHEQ Level: 3  \nCourse Title: Fundamentals of Business  \nCourse Code: BUSM 3101  \nTotal Hours: 160 (Lev 3-5) (4 US Credit)  \nTimetabled Hours: 45  \nGuided Learning Hours: 15  \nIndependent Learning Hours: 100  \nCredit 16 UK CATS credits  \n8 ECTS CATS credits  \n4 US credits  \nCourse Description:  \nThis module introduces students to the exciting world of business. It explores what businesses are, why they exist, and how they work. Students learn about different types of businesses, from small local shops to huge global companies. The course also looks at the people involved in businesses, what they do, and the challenges they face. This module students gives students a solid foundation for further study in business and management  \nPrerequisites:  \nNone  \nAims and Objectives:  \n• To introduce students to the fundamental concepts and practices of business.  \n• To provide an overview of different types of businesses and their activities.  \n• To develop an understanding of the roles and responsibilities within a business.  \n• To explore the challenges and opportunities faced by businesses in today's world.  \nProgramme Outcomes:  \nA3I, B3I  \nA. Disciplinary Knowledge and Understanding  \nB. Disciplinary Applied Skills  \nC. Communication Skills  \nD. Applied Skills  \nA detailed list of the programme outcomes are found in the Programme Specification. This is located at the archive maintained by Registry and found at:  \n[https://www. richmond.ac.uk/programme-and-course-specifications/](https://www. richmond.ac.uk/programme-and-course-specifications/)  \nLearning Outcomes:  \nBy the end of this course, successful students should be able to:  \n\n| Course Learning Outcomes | Programme Outcomes |\n| --- | --- |\n| Define what a business is and explain its purpose in society. | A3I |\n| Identify different types of businesses and their key\u003Cbr>characteristics. | A3I |\n| Describe the main functions within a business (e.g., marketing, making products, selling) . | B3I |\n| Explain how businesses are affected by things like the economy and technology. | A3I, B3I |\n| Discuss basic ethical considerations in business | B3I |\n\nIndicative Content:  \nWhat is Business?  \n• Why do businesses exist?  \n• Needs and wants  \n• Goods and services  \n• Activity: Brainstorming different types of businesses in your local area  \nDifferent Types of Businesses  \n• Sole traders, partnerships, limited companies  \n• Examples: Comparing a local independent café with a large coffee chain like Starbucks  \nMaking Products and Providing Services  \n• Production and operations  \n• The difference between manufacturing and service businesses  \n• Activity: Visiting a local factory or service provider (optional)  \nMarketing and Customers  \n• What is marketing?  \n• Understanding customer needs  \n• Example: Analysing the marketing of a popular product aimed at students  \nSelling and Customer Service  \n• Retailing and online selling  \n• The importance of good customer service  \n• Case Study: Examining the customer service approach of a well-known company  \nMoney Matters in Business  \n• Costs, revenue, and profit  \n• Basic financial terms  \n• Activity: Developing a simple budget for a small business idea  \nPeople in Business  \n• Different roles and responsibilities  \n• Teamwork and communication  \n• Case study: Exploring the different departments and roles within a supermarket  \nTechnology and Business  \n• How technology is changing how businesses operate  \n• E-commerce and social media  \n• Example: Discussing the impact of online shopping on traditional retail stores  \nThe Bigger Picture: Business and the World  \n• Globalization and international trade  \n• Ethical considerations and sustainability  \n• Discussion: The role of business in protecting the environment  \nChallenges and Opportunities for Businesses  \n• Competition and changing customer trends  \n• Innovation and entr","cbCaiia8JPhb13xv","https://ap.wps.com/l/cbCaiia8JPhb13xv","pdf",198633,"English","# Course Details\n## Programme and Credits\n# Course Description, Aims, and Outcomes\n## Course Description\n## Aims and Objectives\n## Programme Outcomes\n## Learning Outcomes\n# Indicative Content\n## What is Business?\n## Different Types of Businesses\n## Making Products and Providing Services\n## Marketing and Customers\n## Selling and Customer Service\n## Money Matters in Business\n## People in Business\n## Technology and Business\n## The Bigger Picture: Business and the World\n## Challenges and Opportunities for Businesses\n## Starting Your Own Business\n## Success in Business\n# Teaching Methodology and Indicative Texts\n## Teaching Methodology\n## Assessment and Policy References\n## Indicative Text(s) and Websites","[{\"question\":\"What is the BUSM 3101 Fundamentals of Business module focused on?\",\"answer\":\"The module introduces what businesses are, why they exist, and how they work, including business types, key functions, the people involved, and challenges businesses face.\"},{\"question\":\"What learning outcomes are students expected to achieve?\",\"answer\":\"Students should be able to define a business and its societal purpose, identify business types and characteristics, explain core business functions, and discuss how economy and technology affect businesses, including basic ethical considerations.\"},{\"question\":\"How is the module delivered and how are learning hours distributed?\",\"answer\":\"Delivery is face to face using lectures and interactive sessions, supported by guided learning via Blackboard and other activities. Total learning time is 160 hours: 45 timetabled, 15 guided, and 100 independent learning hours.\"}]","Fundamentals of Business - Course Specification | PDF",13]