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It covers intended audience, step-by-step trademark use, presentation of the FSC logo and promotional designs (including mandatory disclaimers, color, sizing and clear space, backgrounds, and language versions), and rules for marketing communications across printed, digital, social, and point-of-sale channels. 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Organizations must meet specific criteria, and all must sign a promotional licence agreement with their trademark service provider prior to using the trademarks.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"What is covered in the guide regarding FSC logo and promotional design usage?",{"text":117,"@type":113},"The guide explains how to use the FSC logo and promotional designs, including promotional elements and text, compulsory disclaimers, and technical rules such as colour, size and clear space, and acceptable backgrounds.",{"name":119,"@type":110,"acceptedAnswer":120},"What actions does the guide recommend when making claims or marketing materials about FSC-certified products?",{"text":121,"@type":113},"It provides guidance for promoting certified products across printed and digital materials, social media, and point-of-sale, and it outlines rules for procurement claims and how to verify such claims. 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Who is this guide intended for? 4  \n2. Steps to using the FSC trademarks 6  \n3. Introducing the FSC trademarks 8  \n4. The FSC logo and promotional designs 9  \nLogo and promotional designs 10  \nPromotional elements 11  \nPromotional text 13  \nCompulsory disclaimers 13  \nColour 14  \nSize and clear space 16  \nBackgrounds 17  \nRegistered trademarks: which symbol  \nto use? 18  \nLanguage versions 19  \nTranslations 19  \n5. Using the FSC trademarks to promote  \ncertified products 20  \nPrinted and digital promotional materials 21  \nSocial media 22  \nIdentifying FSC-certified products  \nin promotional materials 23  \nPoint of sale promotions 24  \nCo-branding 24  \n6. Making procurement claims 25  \nProcurement claims 26  \nVerification of claims 26  \n7. Promoting ecosystem services 27  \n8. Promoting completed FSC-certified projects 29  \nVerification documentation 31  \nClaims 31  \n9. Using the FSC trademarks for the  \npromotion of FSC certification services 32  \nCertification bodies 32  \nAffiliate offices providing certification services 32  \n10.Verification of FSC-certified products 33  \nVerification documentation 34  \nWhen the direct supplier is not certified 34  \nVerifying of FSC-certified products within your organization 35  \n11. Incorrect use of the FSC trademarks 36  \nProtecting our trademarks 36  \nExamples of incorrect use 37  \nPromotional restrictions 38  \nAnnex A: How to describe FSC and  \nFSC-certified, labelled products 39  \nGlossary 43  \nReferences and further information 44  \nContact 45  \nFSC will update the guide periodically, replacing the previous versions. Printed copies are uncontrolled and for reference only. Please refer to the electronic copy on the FSC website  \n([https://fsc.org](https://fsc.org)) to ensure you are referring to the latest version.  \nAll existing promotional materials that have been approved as correct according to previous versions of the FSC trademark standards and guidelines may continue tobe used and distributed until stock is exhausted.  \nPlease consider the environment before printing off copies.  \nWelcome  \nToday, forest-based products are everywhere: in the office and at school, in packaging, furniture, and homes. But forests don’t just give us products that make our lives better– they support life itself. Forests are essential climate regulators that support biodiversity and provide essential livelihoods for millions of people.  \nForest Stewardship Council® (FSC® ) is an independent, not-for-profit, non-governmental organization dedicated to promoting environmentally sound, socially fair, and economically viable management of the world ’s forests. Through our work, we envisage a world where we can meet our current needs for forest-based products without compromising the health of those forests for future generations.  \nMore than 200 million hectares of forest are certified within the FSC system and we work with over 30,000 licence holders and many leading brands. Our brandis recognized globally as the world’s most trusted sustainable forest management solution that drives positive impacts for forests, markets, and people – today and tomorrow.  \nConsumers have high expectations that the forestbased products they buy are sourced responsibly and do not contribute to deforestation. Promoting FSCcertified products empowers consumers to make informed choices about the products they purchase.  \nWe encourage retailers, brand owners, and other organizations to use the power of our brand by creating their own unique and compelling promotional campaignsand materials. Through these tailored campaigns, businesses can communicate their commitment to responsible forest management to their customers – all backed by our influential FSC trademarks.  \nOur trademarks include the initials FSC® , the name Forest Stewardship Council® ,","cbCaisFph2que4x5","https://ap.wps.com/l/cbCaisFph2que4x5","pdf",5420571,45,"English","# Welcome\n## Who is this guide intended for?\n## Steps to using the FSC trademarks\n## Introducing the FSC trademarks\n## The FSC logo and promotional designs\n## Using the FSC trademarks to promote certified products\n## Making procurement claims\n## Promoting ecosystem services\n## Promoting completed FSC-certified projects\n## Using the FSC trademarks for the promotion of FSC certification services\n## Verification of FSC-certified products\n## Incorrect use of the FSC trademarks\n## Annex A: How to describe FSC and FSC-certified, labelled products\n## Glossary\n## References and further information\n## Contact","[{\"question\":\"Who is the guide intended for and what requirements apply before using trademarks?\",\"answer\":\"It is intended for organizations that wish to use FSC trademarks to promote FSC-certified labelled products or services. Organizations must meet specific criteria, and all must sign a promotional licence agreement with their trademark service provider prior to using the trademarks.\"},{\"question\":\"What is covered in the guide regarding FSC logo and promotional design usage?\",\"answer\":\"The guide explains how to use the FSC logo and promotional designs, including promotional elements and text, compulsory disclaimers, and technical rules such as colour, size and clear space, and acceptable backgrounds.\"},{\"question\":\"What actions does the guide recommend when making claims or marketing materials about FSC-certified products?\",\"answer\":\"It provides guidance for promoting certified products across printed and digital materials, social media, and point-of-sale, and it outlines rules for procurement claims and how to verify such claims. It also describes how to avoid incorrect use of FSC trademarks and includes examples and promotional restrictions.\"}]","FSC Trademark Use Guide - For Promotional Licence Holders - June 2020 | PDF",1791010074,113]