[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-en-105":3,"doc-seo-502014-105":59,"doc-detail-502014-en":130},{"code":4,"msg":5,"data":6},0,"success",[7,13,18,23,28,33,38,43,48,51,55],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},1,"Document","Story & Novel",90,"story-novel",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":16,"slug":17},2,"Literature",80,"literature",{"id":19,"doc_module":4,"doc_module_name":9,"category_name":20,"show_sort_weight":21,"slug":22},4,"Exam",70,"exam",{"id":24,"doc_module":4,"doc_module_name":9,"category_name":25,"show_sort_weight":26,"slug":27},5,"Comic",60,"comic",{"id":29,"doc_module":4,"doc_module_name":9,"category_name":30,"show_sort_weight":31,"slug":32},6,"Technology",50,"technology",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":36,"slug":37},7,"Healthcare",40,"healthcare",{"id":39,"doc_module":4,"doc_module_name":9,"category_name":40,"show_sort_weight":41,"slug":42},8,"Research & Report",30,"research-report",{"id":44,"doc_module":4,"doc_module_name":9,"category_name":45,"show_sort_weight":46,"slug":47},9,"Religion & Spirituality",20,"religion-spirituality",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":49,"show_sort_weight":46,"slug":50},"World Cup","world-cup",{"id":52,"doc_module":4,"doc_module_name":9,"category_name":53,"show_sort_weight":52,"slug":54},10,"Lifestyle","lifestyle",{"id":56,"doc_module":4,"doc_module_name":9,"category_name":57,"show_sort_weight":24,"slug":58},19,"General","general",{"code":4,"msg":60,"data":61},"ok",{"site_id":62,"language":63,"slug":64,"title":65,"keywords":66,"description":67,"schema_data":68,"social_meta":123,"head_meta":125,"extra_data":127,"updated_unix":129},105,"en","from-trade-cards-to-the-internet-inaugural-dissertation-felix-a-kronenberg","From Trade Cards to the Internet - Inaugural Dissertation Felix A. Kronenberg","","Inaugural dissertation tracing how Germans and Germany have been depicted in American advertising, from early trade cards to the internet. It examines underlying cultural frameworks and stereotype formation, then analyzes recurring portrayals of admiration, nostalgia, and the “typical German.” The study also considers roles Germans play as friends or foes, including business partners, rivalries, and ridiculed figures. 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Kronenberg  \naus Hannover  \n2007  \nErstgutachter: Prof. Dr. Udo Hebel Zweitgutachter: Prof. Dr. Albrecht Greule  \n2  \nContents  \nAcknowledgments .....................................................................................................................4  \nPreface....................................................................................................................................... 5  \n1. Underlying Concepts: Culture, Stereotypes, and Advertising ............................................7  \n1.1 History of Advertising in the United States ........................................................................8  \n1.2 Advertising and Culture .................................................................................................. 18  \n1.3 The Appeal of Advertising ...............................................................................................24  \n1.4 Stereotypes: An Approach ............................................................................................... 31  \n1.5 How We Are Seen: Images, Stereotypes and Nationality.................................................. 41  \n1.6 Images and Stereotypes of Foreigners in Advertising ......................................................49  \n1.7 Images and Stereotypes of Germans and Germany in America ........................................ 55  \n2. Germans and Germany as Object of Admiration..............................................................61  \n2.1 The Efficient, Precise, Perfect and Diligent German ....................................................... 61  \n2.2 German Engineering and the Automobile........................................................................ 66  \n2.3 “High Culture”: Music, Art and Crafts ........................................................................... 75  \n2.4 Endorsements and Celebrities ......................................................................................... 83  \n2.5 Conclusion ...................................................................................................................... 86  \n3. Escaping Daily Life: Germany and Nostalgia.................................................................... 88  \n3.1 Vacation-and Fantasyland Germany: Spatial Escapism .................................................89  \n3.2 Historic Germany: Temporal Escapism......................................................................... 107  \n3.3 Conclusion .................................................................................................................... 123  \n4. The Typical German in American Advertising ............................................................... 126  \n4.1 German Lifestyle: Food, Beer and Gemütlichkeit .......................................................... 126  \n4.2 Beyond Clothes: The Germans’ Physical Appearance and Gender ................................ 139  \n4.3 The German Language .................................................................................................. 145  \n4.4 The New Germans ......................................................................................................... 155  \n4.5 Conclusion .................................................................................................................... 159  \n5. Germans and Germany as Friend and Foe ...................................................................... 163  \n5.1 The Business Partner..................................................................................................... 165  \n5.2 German Products and American Culture ....................................................................... 168  \n3  \n5.3 The Evil German .......","cbCailV8Nm9jZiyc","https://ap.wps.com/l/cbCailV8Nm9jZiyc","pdf",1968434,243,"English","# Acknowledgments\n# Preface\n# Underlying Concepts: Culture, Stereotypes, and Advertising\n## History of Advertising in the United States\n## Advertising and Culture\n## The Appeal of Advertising\n## Stereotypes: An Approach\n## How We Are Seen: Images, Stereotypes and Nationality\n## Images and Stereotypes of Foreigners in Advertising\n## Images and Stereotypes of Germans and Germany in America\n# Germans and Germany as Object of Admiration\n## The Efficient, Precise, Perfect and Diligent German\n## German Engineering and the Automobile\n## “High Culture”: Music, Art and Crafts\n## Endorsements and Celebrities\n## Conclusion\n# Escaping Daily Life: Germany and Nostalgia\n## Vacation-and Fantasyland Germany: Spatial Escapism\n## Historic Germany: Temporal Escapism\n## Conclusion\n# The Typical German in American Advertising\n## German Lifestyle: Food, Beer and Gemütlichkeit\n## Beyond Clothes: The Germans’ Physical Appearance and Gender\n## The German Language\n## The New Germans\n## Conclusion\n# Germans and Germany as Friend and Foe\n## The Business Partner\n## German Products and American Culture\n## The Evil German\n## The German Business Rival\n## Germans as Objects of Ridicule\n## Conclusion\n# Conclusion\n# References\n## Primary Sources\n## Secondary Sources","[{\"question\":\"What is the dissertation’s main topic?\",\"answer\":\"The dissertation investigates how Germans and Germany are portrayed in American advertising, tracing depictions from trade cards to the internet.\"},{\"question\":\"How does the dissertation frame the role of culture and stereotypes?\",\"answer\":\"It introduces underlying concepts about culture and stereotypes, including how national images and stereotype approaches develop within advertising.\"},{\"question\":\"What kinds of German portrayals are analyzed in the later chapters?\",\"answer\":\"The later sections examine Germans as objects of admiration, sources of nostalgia, the “typical German” in advertising, and figures as friend or foe, including rivalries and ridicule.\"}]","From Trade Cards to the Internet - Inaugural Dissertation Felix A. Kronenberg | PDF",1791027702,612]