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It contrasts celebrity-era headlines and viral engagement cycles with real-world crises such as severe hunger in Sudan, citing UN World Food Programme figures for 2026. The issue also highlights major business and technology themes including IP-led deep tech manufacturing, B2B supply-chain shifts, private capital needs for sovereign research, and India’s evolving garment sizing standards.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/forbes-india-september-18-2026-skin-in-the-game/504257/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/forbes-india-september-18-2026-skin-in-the-game/504257.png","ImageObject",300,407,{"name":92,"@type":93},"Bintang","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-17","2026-10-03",true,{"@type":102,"interactionType":103,"userInteractionCount":29},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What is the editor’s main point about social media attention?","Question",{"text":112,"@type":113},"It argues that social media rewards attention and engagement, often warping perspectives and making debates deeply personal and sometimes abusive.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"How does the issue connect celebrity and viral debates to real crises?",{"text":117,"@type":113},"It uses contrasts: while online discourse fixates on celebrities and headlines, real humanitarian issues like acute hunger in Sudan persist and merit sustained attention.",{"name":119,"@type":110,"acceptedAnswer":120},"Which business and technology topics are highlighted in the issue?",{"text":121,"@type":113},"The contents include IP-led deep tech manufacturing, B2B startups evolving beyond marketplaces into supply-chain ownership, and funding themes related to sovereign research and family businesses.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},504257,1791503667,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":29,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":139,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":144,"read_time":145},962085564381,"https://ap-avatar.wpscdn.com/davatar_6f874abed73319feea01a86fa6f0fab8","CHANDRA GETS FIVE MORE YEARS  \nTHE NSE PARADOX:WHY MARKET  \nAT TATA SONS,BUT NOEL TATA  \nCALLS THE RESOLUTION ILLEGALForbes  \nWelcome to theForbesDigital Edition  \nLETTER  \nFROMTHEEDITOR  \nSUVEEN SINHA  \nSUVEEN.SINHA@NW18.COM  \nSkin in the Game  \nDoes Sydney Sweeney get to have the last laugh?  \nlargely sane,but that's about it.  \nIN NOTTING HILL,ANNA  \n(Julia Roberts)is wild with panic whenthe paparazzi show up at “the housewith the blue door”.William(HughGrant)tries to calm her down.\"Can'twe just laugh about this?\"he says.\"This stuff doesn't matter.\"  \nEverything got violently churnedin the whirlpool of social media.It allboiled down to getting attention andhttfarmingengagenient/Pageazsnopageperhere because it just won't get anyoneinterested.There will be the oddballs,such as this writer,obsessing overfemale participation in the labourforce,but we are the odd folks out.Therest obsess over females doing otherthings,away from the grind of thelabour force.  \nHis flat mate Spike(Rhys Ifans)chimes in:“What he is going to saynext is people are starving in Sudan.\"  \n“Well,there are,\"says Will,\"andwe don't have to go anywhere nearthat far.\"His best friend slipped on thestairs and is in the wheelchair for therest of her life.All he is asking for is“anormal amount of perspective”.  \nIfyou trawled through X,the socialmedia platform,you would think theworld was about to end.A Hollywoodactor appeared in an advertisement fora sports betting platform in which she  \nNotting Hill came in 1999.In theinterim,our perspectives have becomemore warped.  \nAt the time Anna was found at Will'splace,that kind of thing used to bea Page 3 affair.Every now and then,some enlightened editor would try tomove it to the front page,but only withmixed success.Largely,in the Englishlanguage broadsheets,you foundWill's perspective.  \nTelevision news went in a differentdirection.They chose fire and fury.Prime time became all about rancourand rhetoric.The business publica-tions and television channels remained  \nseems to be without any clothing(noclue how these shoots are done).Thisdivided opinion.  \nEveryone is either going ballisticsaying she undid decades of effortgarnering respect for female athletes,or defending her right to do what shewants and pointing out that it is notlike she murdered a few children.Theway social media engagements go,itis deeply personal and occasionallyabusive.  \nAnother group lost no time inagitating over the latest cover by afashion magazine showing an ageingHollywood star,still a popular leadingman,packaged to look like a sexgod.Instead ofignoring the cover,theymade it a point to show it to as manypeople as they could.  \nAs the debates rage,the Hollywoodactor in the sports betting advertise-ment reportedly lost 1 percent of herInstagram followers,a drop in anocean of 25.9million followers,but theplatform may have exceeded its mostoptimistic expectations.That ad,itsfirst national campaign,is nearing 50million views on Insta and has exceed-ed 10 million on X.Google searchesabout it rose 1,100 percent over theprevious month.  \nIn a different world,27 years afterAnna told Will,\"I will regret thisforever,\"people are still starving inSudan.The United Nations World FoodProgramme says more than 19 millionpeople there face acute hunger and825,000 children under five couldsuffer from severe acute malnutritionin 2026.The crisis shows \"little sign ofabating”.  \nTry posting that on Xor Insta andsee how many eyeballs you get.Butnow all of us know the name of thatsports betting outfit.  \n3  \nForbes  \nONTHE COVER  \nCONTENTS  \nPHOTO BY MADHUKAPPARATH  \nFORBESINDIA.COM  \n24 Big Bets  \nWhy IP-led deep techmanufacturing is attractive forprivate capital investors  \n28Beyond The Marketplace  \nB2B startups have evolvedfrom a marketplace-led modelto taking ownership of thesupply chain  \nRDIFund Will Soon  \n32  \nAnnoumce First Cohort OfFund Managers'  \nANRF CEO ShivkumarKalyanaraman on why Indianeeds private capital forsovereign research  \n34The Business OfFa","cbCaikltErpfUJXY","https://ap.wps.com/l/cbCaikltErpfUJXY","pdf",53198051,79,"English","# LETTER FROM THE EDITOR\n## Skin in the Game\n# ON THE COVER\n# CONTENTS\n## 24 Big Bets\n## 28 Beyond The Marketplace\n## RDIFund Will Soon Annoumce First Cohort Of Fund Managers\n## The Business Of Family\n## 100 To Watch","[{\"question\":\"What is the editor’s main point about social media attention?\",\"answer\":\"It argues that social media rewards attention and engagement, often warping perspectives and making debates deeply personal and sometimes abusive.\"},{\"question\":\"How does the issue connect celebrity and viral debates to real crises?\",\"answer\":\"It uses contrasts: while online discourse fixates on celebrities and headlines, real humanitarian issues like acute hunger in Sudan persist and merit sustained attention.\"},{\"question\":\"Which business and technology topics are highlighted in the issue?\",\"answer\":\"The contents include IP-led deep tech manufacturing, B2B startups evolving beyond marketplaces into supply-chain ownership, and funding themes related to sovereign research and family businesses.\"}]","Forbes India - September 18, 2026 - Skin in the Game | PDF",1791065522,199]