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The Circulation Management Conference & Expo and the 2002 M² conference are presented with seminar counts, attendee breakdowns, and key marketing and circulation 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\nWelcome to the first issue of Magascene for 2002.There's new hopein the air.After all,200I was a tough year for the magazine industry andmany of its suppliers as well.Few of us were fortunate enough to be sparedtumult out of a recession,and to those of you reading this who were,congratulations.  \n2001 was a year of change in many ways.CMand Folio:became a partof a new Primedia unit,Media Central.We have a new CEO,Folio:wasredesigned,we created a new corporate structure and more.  \nBut through it all,we never lost our focus on what our magazines do.Theessential missions of Folio:and CM have not changed even as some terrificnew people help us improve what we do.The core was always there andremains still:Deliver the highest-quality,must-read information to ourreaders,creating a highly targeted,superbly effective marketing vehiclefor you  \nAt any rate,we look at 2oo1 like this:That was then.Now we’re in a newyear,with new expectations,and frankly,we're allstronger for havingsurvived a tough year.We understand our customers better,we have inmany cases become closer to them,and we've worked harder to help meettheir needs.  \nOur goal now is to make absolutely certain that your valuable marketingdollars work harder than ever for you and that we're coming up with newand innovative ways for you to communicate with your customers.  \nAnd now,as we start our 3oth year,we welcome the many new challengesand opportunities ahead.In the upcoming months,you'll find all thefeatures that you've come to love in our magazines and in First Day,and aslsaid,you can count on us to deliver innovative,thoughtful marketing ideasto you every time we get together  \nMy sincerest wishes for a great year for the magazine industry andfor each of you.  \nSincerely,  \nTony Silber  \nPublisher  \nCirculation ManagementConference&Expo  \nAs always,the conference will featuremore than 3o seminars and workshops,prepared and presented by more than8o of the industry's most respectedconsumer marketing and B-to-Bcirculation professionals.  \n■Newsstand Cover Clinic  \n■And much more..  \nMark your calendars for the 2002 M².This year's event issure to be the single must-attend executive-level event ofthe year for both B-to-B,and consumer-magazine sidepublishing leaders.The event,now in its seventh year,willbe held in June,in suburban New York City.The 2002M²will be held from Wednesday,June s,through Friday,June 7,  \nat the Doral Arrowwood Golf and Conference Resort in Rye,New York.This premium facilityis an ideal setting for a retreat-style executive event,where sponsors and attendees can spendseveral intensive and uninterrupted days learning and networking.What's more,because theevent is in the New York metro area,it is easily accessible to the hundreds of top magazine-industry executives who work in or near the city.  \nWe'll have our Executive Resource Center,as we've had every year in the past.This is thecenterpiece of the networking aspect of the M²conference.The Executive Resource Center isa major draw for attendees,a place where they know they can consult one-on-one with theirmost important suppliers,discuss strategies and tactics,and evaluate the tools they knowwill help them succeed well into the future.  \nThe program last year,will be packed with the kind of cutting-edge,forward-looking contentyou have come to expect from M²,all designed for you to maximize your perspective on themagazine industry and by doing so,maximize the potential of your business.Thematically,this year's M²will adress where magazine companies and their suppliers will need to bewhen the economy turns around,as it will.It will address what publishers need to do now tofully master the future.  \nA breakdown of M²attendees,by title:  \n● President/EVP/SVP:57%  \n·CEO/COO/CFO:13%  \n■Group Publisher/Publisher:7%  \nNew Folio:  \nTestimonialAds  \nOur thanks go to the four individuals who soeloquently supported Folio:and allowedthemselves to be quoted in our new ad series.T","cbCaimAFKO8FHmJw","https://ap.wps.com/l/cbCaimAFKO8FHmJw","pdf",1017152,"English","# Folio:\n## Survive and Thrive\n## Circulation Management Conference & Expo\n## New Folio: Testimonial Ads\n## Management Conference set for June\n## Highlights of the 2002 M²","[{\"question\":\"What theme does Magascene emphasize for 2002?\",\"answer\":\"It stresses surviving a tough year by staying focused on delivering must-read information and making marketing dollars work harder through new, innovative customer-communication ideas.\"},{\"question\":\"What does the document say about advertising during an economic downturn?\",\"answer\":\"It argues that companies that continue communicating—and often increase advertising and marketing spending—tend to perform better during and after recessionary periods.\"},{\"question\":\"What conferences are promoted, and what are their focuses?\",\"answer\":\"The 2002 M² executive event is presented as a high-impact opportunity for magazine-industry leaders, and the Circulation Management Conference \\u0026 Expo is framed as a critical chance for circulators and suppliers to address current circulation challenges through seminars.\"}]","Folio: - Issue 1 - Welcome Letter and Conference Preview | PDF",1789967714,13]