[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-134726-en":3,"doc-seo-134726-105":30,"detail-sidebar-cat-0-en-105":92},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"doc_content":15,"file_id":16,"file_url":17,"file_type":18,"file_size":19,"view_count":20,"is_deleted":4,"is_public":20,"is_downloadable":20,"audit_status":20,"page_count":21,"language":22,"language_code":23,"site_id":24,"html_lang":23,"table_of_contents":25,"faqs":26,"seo_title":27,"seo_description":14,"update_tm":28,"read_time":29},134726,1099525198933,"Terk","https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d",8,"Research & Report","Fluid Milk and Cream Competitive Landscape in Asia - Executive Research Report","Competitive Landscape Premium Milk & Whipping Cream assesses market needs and opportunities across premium milk and whipping cream categories in China, the Philippines, South Korea, and Taiwan. The study is structured into three modules covering market sizing for 2023 with forecasts to 2030, competitive set analysis using in-store audits and product/packaging evidence, and adjacent category assessments through successful premiumization case studies. Research objectives include sizing, brand shares, channel penetration, pricing, promotions, claims, shelf formats, and transferable learnings for premium dairy value proposition.","Unique Data. Expert Analysis. Innovative Solutions. One Platform.  \nCompetitive Landscape,  \nPremium Milk &  \nWhipping Cream  \nA market gap assessment to identify the needs and opportunities  \nwithin premium milk and whipping cream  \nPrepared by GlobalData  \nV1, December 2023  \nCopyright @ GlobalData PLC. All rights reserved.  \nReproduction of part or all of this contents without permission is prohibited.  \nContents  \nExecutive Summary  \nModule 1: Market Sizing  \nModule 2: Competitive Landscape  \nModule 3: Adjacent Category Assessment, Beyond Milk  \nConclusions and Recommendations  \nProject Scope  \nThis study was conducted in three modules:  \n1 Module 1: Market Sizing  \nPrimary research was conducted through  \n130 expert interviews with manufacturers, distributors, retailers of dairy products, and opinion leaders from trade and government associations across the four core markets-China, the Philippines, South Korea, and Taiwan. The responses were used to analyze and calculate the market size and scope of premium milk for white and flavored as well as heavy and light whipping cream for 2023 and forecast values from 2024 to 2030.  \n2 Module 2: Competitive Set  \n230 in-store audits were conducted across major metropolitan areas in the four markets to capture product insights at the point of sale (POS) . Photographs of products and packaging, including design images, on-pack claims, and nutritional information, were taken to build the foundation for Module 2.  \n3  \nModule 3: Adjacent Category Assessment, Beyond Milk  \n10 case studies of successful premiumization product examples from various categories of non-alcoholic functional beverages and food were compiled. The key learnings from these case studies that could be transferred to premium milk to enhance its value proposition are summarized in Module 3.  \nNote: Module 1-All references to premium milk refer to Fluid Cow’s Milk with value-added claims  \nModule 2-All references to premium milk refer to Fluid Cow’s Milk with value-added claims and priced within the top 20% of the channel and market  \n3  \n Research Objectives   \nKey Questions to be Answered   \nScope and Size of Market  \nMajor players and their market size  \nCategory and brand penetration by channel  \nKey consumer trends  \nIn-store retail analysis  \nCompetitor product pricing & positioning  \nCompetitor promotions and claims  \nCase Study : Adjacent beverage categories  \n•  \n•  \n•  \n•  \n•  \n•  \n•  \n•  \n•  \n•  \n•  \n•  \n•  \n•  \n•  \n•  \n•  \nWhat is the total value of the premium/value added fluid white and flavored milk segment ?  \nWhat is the market size for heavy whipping cream ?  \nWhat brands are currently winning in the market ?  \nWhat is the share and value of each brand ?  \nWhat is the penetration of premium milk by channel ?  \nWhat brands are winning in each channel ?  \nWhat are the key consumer trends driving premium milk consumption?  \nWhat are the key consumer trends driving consumption of heavy whipping cream ?  \nWhat does the shelf look like ? What formats are prevalent ?  \nWhat packaging and pack sizes are prevalent? What are key innovations in premium milk ?  \nWhat is the price range of products ? How are brands positioned ?  \nWhat promotions exist at the POS ? (discounts, buy one get one)  \nWhat claims are present, and which are most prevalent ?  \nWhat are the claims made in successful premium launches ?  \nWhat role does the premium product play in the broader portfolio ?  \nWhat learning can be transferred to the milk segment ?  \n4  \nWhat do we mean by 'Value-Added' claims’?  \n| Value-Added Attributes | Examples of Value-Added Claims |\n| --- | --- |\n| Age Specific | Suitable for Infants |\n| Bones | Stronger Bones, Healthier Bones, |\n| Calcium Related | High in Calcium |\n| Clean Ingredients | Natural, Pure, Real, Fresh, No Colors/Additives |\n| Digestive / Gut Health | Improves Digestion, Good For Your Gut Health, High in Fibre, Probiotics, Prebiotics |\n| Energy Related | Energy Boosting |\n| Fat Related | Low ","cbCaiiKFmsD6aalS","https://ap.wps.com/l/cbCaiiKFmsD6aalS","pdf",20195811,1,139,"English","en",105,"# Executive Summary\n## Module 1: Market Sizing\n## Module 2: Competitive Landscape\n## Module 3: Adjacent Category Assessment, Beyond Milk\n# Conclusions and Recommendations\n# Project Scope\n# Research Objectives\n## Key Questions to be Answered\n# What do we mean by 'Value-Added' claims?\n## Value-Added Attributes and Examples\n## Key Themes: Segmentation of Value-Added Attribute Claims\n## Methodology: Module 1","[{\"question\":\"Which markets are included in the premium milk and whipping cream assessment?\",\"answer\":\"The study focuses on four core markets: China, the Philippines, South Korea, and Taiwan.\"},{\"question\":\"How are market sizes for premium milk estimated in Module 1?\",\"answer\":\"Market sizing is derived from 130 expert interviews with manufacturers, distributors, retailers, and opinion leaders, then used to analyze and calculate scope for 2023 and forecast values from 2024 to 2030.\"},{\"question\":\"What sources support the competitive landscape analysis in Module 2?\",\"answer\":\"Module 2 uses 230 in-store audits across major metropolitan areas, capturing product and packaging information at point of sale, including design, on-pack claims, and nutritional information.\"}]","Fluid Milk and Cream Competitive Landscape in Asia - 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