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It highlights how digital distribution, cable digitization, and digital music consumption began reshaping key segments, alongside regulatory shifts and changing consumer preferences. The report also notes industry pressures from competition and regulation, cost management focus, major box-office milestones, and the growth outlook toward 2016 with rising media penetration and device adoption.",{"@graph":69,"@context":123},[70,84,106],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/ficci-kpmg-indian-media-and-entertainment-industry-report-2012-digital-dawn/148950/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/ficci-kpmg-indian-media-and-entertainment-industry-report-2012-digital-dawn/148950.png","ImageObject",300,407,{"name":92,"@type":93},"Liam","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-27","2026-08-27",true,{"@type":102,"interactionType":103,"userInteractionCount":105},"InteractionCounter",{"@type":104},"ViewAction",17,{"@type":107,"mainEntity":108},"FAQPage",[109,115,119],{"name":110,"@type":111,"acceptedAnswer":112},"What major trends shaped the Indian media and entertainment industry in 2011?","Question",{"text":113,"@type":114},"Advertising growth was strong in the first half and muted in the second, while the long-promised digital ecosystem began impacting multiple segments. Film benefited from digital distribution, cable digitization advanced, and music consumption drove growth through digital channels.","Answer",{"name":116,"@type":111,"acceptedAnswer":117},"How does the report describe changes in consumer preferences and business models?",{"text":118,"@type":114},"It highlights a shift toward niche content and digital delivery platforms, evolving business models, and hyper-competition from local and global players. It also notes changing regulations and a focus on cost management, innovation, and research.",{"name":120,"@type":111,"acceptedAnswer":121},"What growth outlook does the report provide for 2012 and beyond?",{"text":122,"@type":114},"The report expects 2012 to be relatively more buoyant, with continued momentum in animation/VFX, digital advertising, and gaming. It projects the overall market could reach INR 1.4 trillion by 2016 with about 15% CAGR supported by regional growth, device penetration, and regulatory-driven change.","https://schema.org",{"og:url":83,"og:type":125,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":127,"canonical":83},"index,follow",{"doc_id":129,"site_id":62},148950,1787789513,{"code":4,"msg":5,"data":132},{"doc_id":129,"user_id":133,"nickname":92,"user_avatar":134,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":135,"file_id":136,"file_url":137,"file_type":138,"file_size":139,"view_count":105,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":140,"language":141,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":142,"faqs":143,"seo_title":144,"seo_description":67,"update_tm":130,"read_time":145,"preview_page_count":4},8796095461564,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","Digital Dawn  \nThe metamorphosis  \nbegins  \nFICCI-KPMG  \nIndian Media and Entertainment Industry Report 2012  \n© 2012 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG Internat ional”), a Swiss ent ity. All rights reserved .  \nWe would like to thank all those who have contributed and shared their valuable domain insights in helping us put this report together.  \nIMAGES COURTESY: Red Chillies Entertainment, Zee Network, 9X Media, Turner International, UTV Group, Videocon d2h, Sony Music, T-Series, Only Much Louder, Reliance Media Works, Eros International, Ibibo, Saregama, UFO Moviez.  \nDigital Dawn  \nThe metamorphosis begins  \n© 2012 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG Internat ional”), a Swiss ent ity. All rights reserved .  \n© 2012 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG Internat ional”), a Swiss ent ity. All rights reserved .  \nForeword  \n2011 has been a dynamic year for the Indian Media & Entertainment (M&E) industry-A year in which the transformation of the industry began to take hold. It was also a year of mixed fortunes, with advertising growth being robust in the first half (January to June), and muted in the second (July to December) . The longpromised digital ecosystem began to impact various segments. Film saw benefits from digital distribution with wide releases and early capture of revenue, cable digitization got underway, and the music industry grew on the back of consumption of digital music. Going forward as well, the outlook for the economy remains conservative, and the muted growth rates seen in the latter part of the year may continue into the first 6 months of 2012.  \nThe Indian M&E industry has evolved greatly over the last decade against the backdrop of shifting consumer preferences towards niche content and digital delivery platforms, evolving business models, hyper competition due to entry of local and global players, and changing regulations. The industry has seen a focus on managing costs, innovation and research since the recessionary pressures in 2009.This has enabled players to look at sustainable cost optimization in difficult times.  \nThe year saw important developments in terms of multiple films crossing the INR 100 Crore mark at the Boxoffice, growing commitment from the cable industry to pursue digitization as per the government’s mandate, regional markets defying recessionary trends in terms of growth of television and print, the government’s commitment towards phase 3 for radio and the growth of new media.  \nWe are looking forward to 2012 being a relatively more buoyant year in terms of growth for the industry. We wait to see the action in the television distribution space, and in radio, as both industries undergo regulatory changes. It will also be interesting to see print players adapt to the growing challenge being posed due to new media and changing news consumption habits. Lastly, new media such as Animation / VFX, digital advertising, and gaming are expected to continue their growth momentum.  \nThe overall M&E market in India is expected to grow at a compounded annual growth rate of 15 percent per annum over the next five years, to reach INR 1.4 trillion in 2016.The potential for increase in media penetration, growing importance of regional markets, increasing consumption in tier 2 and 3 cities, impact of regulatory changes, more focused consumer research, innovation in content, marketing and delivery platforms to serve different niches, increasing device penetration like mobiles, tablets, PCs etc. , all point towards a very positive future for the industry.  \nThe analysis presented in this report has been put together after extensive discus","cbCaie2Sy31JmUv8","https://ap.wps.com/l/cbCaie2Sy31JmUv8","pdf",6649238,204,"English","# Foreword\n# Media & Entertainment Industry in 2011\n## An Introduction\n## New Media - Riding the Digital Wave\n# Animation, VFX and Post Production - Where Dreams Come True\n# Post Merger Integration in the Media Industry - Measuring Deal Success\n# Television - In the Box-Seat\n# Print - Exploring New(s) Frontiers\n# Films - Spot-Light on Growth\n# Radio - About to Break Free\n# Music - Playing the Digital Tunes\n# Out of Home - Value and Accountability\n# The Emerging Picture\n## Technologies Impacting Them&E Industry\n# Tax and Regulatory\n## Surviving the Tax Challenges\n# Deal Activity\n## Small Steps but Potential for Big Leaps","[{\"question\":\"What major trends shaped the Indian media and entertainment industry in 2011?\",\"answer\":\"Advertising growth was strong in the first half and muted in the second, while the long-promised digital ecosystem began impacting multiple segments. Film benefited from digital distribution, cable digitization advanced, and music consumption drove growth through digital channels.\"},{\"question\":\"How does the report describe changes in consumer preferences and business models?\",\"answer\":\"It highlights a shift toward niche content and digital delivery platforms, evolving business models, and hyper-competition from local and global players. It also notes changing regulations and a focus on cost management, innovation, and research.\"},{\"question\":\"What growth outlook does the report provide for 2012 and beyond?\",\"answer\":\"The report expects 2012 to be relatively more buoyant, with continued momentum in animation/VFX, digital advertising, and gaming. It projects the overall market could reach INR 1.4 trillion by 2016 with about 15% CAGR supported by regional growth, device penetration, and regulatory-driven change.\"}]","FICCI-KPMG Indian Media and Entertainment Industry Report 2012 - Digital Dawn | PDF",514]