[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-426489-105":3,"detail-sidebar-cat-0-en-105":81,"doc-detail-426489-en":130},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},105,"en","facebook-marketing-and-advertising-in-2016-preface-purpose-of-advertising-and-facebook-marketing-strategies","Facebook Marketing and Advertising in 2016 - Preface - Purpose of advertising and Facebook marketing strategies","","Facebook Marketing and Advertising in 2016 explains how to grow and monetize a Facebook presence using practical marketing and advertising strategies. It covers selecting goals, understanding core Facebook elements such as profiles, pages, groups, events, and apps, and applying the 80/20 principle. The book guides readers through creating content and communities, optimizing page engagement, managing ads via interface and Power Editor, and using audiences, retargeting, and the Facebook pixel. It also addresses local business success, ad account issues, and key CPA-focused tactics.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/document/","Document",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/document/technology/","Technology",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/document/facebook-marketing-and-advertising-in-2016-preface-purpose-of-advertising-and-facebook-marketing-strategies/426489/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/facebook-marketing-and-advertising-in-2016-preface-purpose-of-advertising-and-facebook-marketing-strategies/426489.png","ImageObject",300,407,{"name":42,"@type":43},"Blitz","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-14","2026-09-29",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",8,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"How do I decide my purpose for advertising on Facebook?","Question",{"text":63,"@type":64},"Chapter 1 focuses on clarifying your advertising purpose so your strategy aligns with what you want to achieve on Facebook.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"What are the basics of Facebook marketing covered in the book?",{"text":68,"@type":64},"Chapter 2 explains key Facebook components—profiles, news feed, pages, groups, events, apps—and introduces the 80/20 principle for understanding what you do as a user.",{"name":70,"@type":61,"acceptedAnswer":71},"How does the book advise using Facebook ads and audiences to improve performance?",{"text":72,"@type":64},"Chapter 4 and Chapter 6 cover ads interface fundamentals, Power Editor, engagement metrics, the CPA mindset, and audience approaches including custom, lookalike, saved audiences, the Facebook pixel, and retargeting.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},426489,1791027455,{"code":4,"msg":82,"data":83},"success",[84,88,92,96,101,105,110,114,119,122,126],{"id":22,"doc_module":4,"doc_module_name":25,"category_name":85,"show_sort_weight":86,"slug":87},"Story & Novel",90,"story-novel",{"id":26,"doc_module":4,"doc_module_name":25,"category_name":89,"show_sort_weight":90,"slug":91},"Literature",80,"literature",{"id":33,"doc_module":4,"doc_module_name":25,"category_name":93,"show_sort_weight":94,"slug":95},"Exam",70,"exam",{"id":97,"doc_module":4,"doc_module_name":25,"category_name":98,"show_sort_weight":99,"slug":100},5,"Comic",60,"comic",{"id":102,"doc_module":4,"doc_module_name":25,"category_name":29,"show_sort_weight":103,"slug":104},6,50,"technology",{"id":106,"doc_module":4,"doc_module_name":25,"category_name":107,"show_sort_weight":108,"slug":109},7,"Healthcare",40,"healthcare",{"id":55,"doc_module":4,"doc_module_name":25,"category_name":111,"show_sort_weight":112,"slug":113},"Research & Report",30,"research-report",{"id":115,"doc_module":4,"doc_module_name":25,"category_name":116,"show_sort_weight":117,"slug":118},9,"Religion & Spirituality",20,"religion-spirituality",{"id":117,"doc_module":4,"doc_module_name":25,"category_name":120,"show_sort_weight":117,"slug":121},"World Cup","world-cup",{"id":123,"doc_module":4,"doc_module_name":25,"category_name":124,"show_sort_weight":123,"slug":125},10,"Lifestyle","lifestyle",{"id":127,"doc_module":4,"doc_module_name":25,"category_name":128,"show_sort_weight":97,"slug":129},19,"General","general",{"code":4,"msg":82,"data":131},{"doc_id":79,"user_id":132,"nickname":42,"user_avatar":133,"doc_module":4,"category_id":102,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":139,"language":140,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":12,"update_tm":144,"read_time":145},24464137899374,"https://us-avatar.wpscdn.com/davatar_3d24733baf745e90a7e4bdd5f77d97b2","FacebookMarketingand  \n# Advertisingin 2016\n\nWhat works for my page with2 million likes?  \nJerry Banfield and Michel Gerard  \n# Facebook Marketing andAdvertising in 2016\n\nWhat works for my pagewith 2 million likes?  \nJerry Banfield  \nAuthor/Editor:Michel Gerard  \nPublisher:https://jerrybanfield.com/books  \nCOPYRIGHT  \n# Facebook Marketing and Advertising in 2016-\n\nCopyright CJerry Banfield-2016  \nAll rights reserved.No part of this publication may bereproduced,distributed,or transmitted in any form or by anymeans,including photocopying,recording,or other electronicor mechanical methods,without the prior written permission ofthe publisher,except in the case of brief quotations embodiedin critical reviews and certain other noncommercial usespermitted by copyright law.  \nMore Books by Jerry Banfield  \nhttps://jerrybanfield.com/books  \nTABLE OF CONTENTS  \nPREFACE……………………  \nCHAPTER 1: What is your purpose of advertising on  \nFacebook? …………………………………  \nCHAPTER 2: The basics of Facebook marketing …16  \n◆ What is a Facebook profile?………………………………………………18  \n◆What is the news feed? ……………  \n…………………………25  \n◆ What is a Facebook page? …  \n…………………………34  \n◆ What is a Facebook group?……………………………………………39  \n◆ What is an event on Facebook? ……………………………………41  \n◆ What is an app on Facebook?……………………………………44  \n◆ 80/20 principle:Learn what you do as a user on  \nFacebook……………………  \n……………………………50  \nCHAPTER 3: Facebook marketing basic functions and  \nstrategies for success……………………  \n………………………………………………61  \n◆ Which to use? Facebook page, group or profile? 63  \n◆ Using your Facebook profile to add friends and  \nmessage is easier to start ……………………………………………………73  \nMaking a Facebook group is the easiest way to build  \nrelationships …………………………………  \n……………………………………80  \nFacebook Marketing and Advertising in 2016  \n◆ How to create a Facebook group and start it  \nsuccessfully?………………………………………………………………………………88  \n◆ When is using a Facebook page helpful? ……………106  \n◆ How to create a Facebook page and name it for best  \nresults?…………………………………………  \n…………………………………109  \n◆ How to make a great Facebook page using videos and  \nmaking helpful posts?  \n………………………………………………125  \n◆ Facebook page insights, get to know your audience  \nand engagement ………  \n◆80/20 principle: What would you be willing to work on  \nevery day for free? ……………………  \n………………………………………………163  \nCHAPTER 4: Facebook advertising today……………………170  \n◆ Facebook ads interface basics…………………………………………172  \n◆Facebook ads power editor basics ………………………………185  \n◆ Page post engagement for success …………………………190  \n◆ Ads with videos consistently run at the lowest CPM  \n…………………………………………205  \n◆ Entertaining videos work best to promote anything  \n…………………………………215  \n◆ A video introducing a product and fully explaining it  \nworks to make sales  \n……………………………………………224  \n◆ 80/20 principle: Strategies for working on Facebook  \n……………………………229  \nads ……………………………  \nCHAPTER 5:Facebook success principles  \n……………………236  \n◆ Know what works to get your attention on Facebook  \n…………………………………237  \n◆ Share with the least resistance to people who are most  \nopen to your message………  \n……………………………………………………242  \n◆ Focus on Cost Per Action(CPA) completely and ignore  \nother data……………………………………  \n………251  \n◆ Assume you do not know anything and find what works  \nin the data…  \n259  \n◆ Targeting countries for likes, leads, affiliate offers and  \nsales …………………………  \n………………………………265  \n◆ The 80/20 principle in Facebook ads and marketing will  \nset you free.  \nCHAPTER 6: Facebook audiences and retargeting .. 287  \n◆ Facebook ads audience types: custom, lookalike and  \nsaved ……………………  \n…………………………………289  \n◆ Customer list and website traffic custom audiences  \n…………………………………………294  \n◆ How to create and install the new Facebook pixel 304  \n◆ Creating lookalike and saved audiences …………………324  \n◆ Use audience insights to learn more about audiences  \n………………………………………336  \n◆ Using data to create a custom targeting audience for  \nlow cost post engagement …………………………………………………346  \nFacebook","cbCais6vkHyOI2rn","https://ap.wps.com/l/cbCais6vkHyOI2rn","pdf",29721856,408,"English","# Preface\n# Chapter 1: What is your purpose of advertising on Facebook?\n# Chapter 2: The basics of Facebook marketing\n# Chapter 3: Facebook marketing basic functions and strategies for success\n# Chapter 4: Facebook advertising today\n# Chapter 5: Facebook success principles\n# Chapter 6: Facebook audiences and retargeting\n# Chapter 7: How a local business can be successful on Facebook?\n# Chapter 8: Facebook ads account disabled solutions\n# Conclusion\n# Legal Notice","[{\"question\":\"How do I decide my purpose for advertising on Facebook?\",\"answer\":\"Chapter 1 focuses on clarifying your advertising purpose so your strategy aligns with what you want to achieve on Facebook.\"},{\"question\":\"What are the basics of Facebook marketing covered in the book?\",\"answer\":\"Chapter 2 explains key Facebook components—profiles, news feed, pages, groups, events, apps—and introduces the 80/20 principle for understanding what you do as a user.\"},{\"question\":\"How does the book advise using Facebook ads and audiences to improve performance?\",\"answer\":\"Chapter 4 and Chapter 6 cover ads interface fundamentals, Power Editor, engagement metrics, the CPA mindset, and audience approaches including custom, lookalike, saved audiences, the Facebook pixel, and retargeting.\"}]","Facebook Marketing and Advertising in 2016 - Preface - Purpose of advertising and Facebook marketing strategies | PDF",1790640720,1028]