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It traces CMT’s origins from Lakoff and Johnson’s Metaphors We Live By (1980), clarifies distinctions between CMT and that earlier formulation, and explains how conceptual metaphors function both as processes of understanding and as resulting conceptual patterns. The text surveys debates on metaphor pervasiveness, technical redefinitions via systematic correspondences and mappings, and illustrates these mappings through examples such as anger is fire.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/extended-conceptual-metaphor-theory-excerpt-a-brief-outline-of-standard-conceptual-metaphor-theory/639145/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/extended-conceptual-metaphor-theory-excerpt-a-brief-outline-of-standard-conceptual-metaphor-theory/639145.png","ImageObject",300,407,{"name":92,"@type":93},"acoobca","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-31","2026-10-22",true,{"@type":102,"interactionType":103,"userInteractionCount":29},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What is the standard definition of conceptual metaphors described in the excerpt?","Question",{"text":112,"@type":113},"A conceptual metaphor is defined as understanding one domain of experience (typically abstract) in terms of another (typically concrete). The excerpt notes that this captures metaphors as both a process and a product.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"How does the excerpt distinguish CMT from Lakoff and Johnson’s Metaphors We Live By?",{"text":117,"@type":113},"It argues that what is known as CMT today is not equivalent to the metaphor theory proposed in Metaphors We Live By, and it warns that critics sometimes assume incorrectly that they are the same.",{"name":119,"@type":110,"acceptedAnswer":120},"What change in definition is introduced in the more technical section?",{"text":121,"@type":113},"The excerpt reformulates the standard definition as a systematic set of correspondences between two domains, where “understanding one domain in terms of another” corresponds to mapping between a source domain and a target domain.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},639145,1793084159,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":29,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":52,"language":139,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":140,"faqs":141,"seo_title":142,"seo_description":67,"update_tm":143,"read_time":144},3985747870733,"https://ap-avatar.wpscdn.com/davatar_a8503ba1806abce46bf441b54a3ca4cd","Cambridge University Press & Assessment 978-1-108-49087-0—Extended Conceptual Metaphor Theory Zoltán Kövecses  \nExcerpt  \nMore Information  \n1 A Brief Outline of “Standard” Conceptual Metaphor Theory and Some Outstanding Issues  \nConceptual metaphor theory (CMT) started with George Lakoff and Mark Johnson’s book, Metaphors We Live By (1980) .1 The theory goes back a long way and builds on centuries of scholarship that takes metaphor not simply asan ornamental device in language but as a conceptual tool for structuring, restructuring, and even creating reality. Notable philosophers in this history include, for instance, Friedrich Nietzsche and, and more recently, Max Black. A recent overview of theories of metaphor can be found in Gibbs (2008) and that of CMT in particular in Kövecses (2002/2010) .  \nSince the publication of Lakoff and Johnson’s (1980) work, a large amount of research has been conducted that has conûrmed, added to and also modiûed their original ideas. Often, the sources of the new ideas were Lakoff and Johnson themselves. Given this situation, it is obvious that what we know as CMT today is not equivalent to the theory of metaphor proposed in Metaphors We Live By. Many of the critics of CMT assume, incorrectly, that CMT equals Metaphors We Live By. For this reason, I will not deal with this kind of criticism in this introduction to CMT.  \nThe standard deûnition of conceptual metaphors is this: A conceptual metaphor is understanding one domain of experience (that is typically abstract) in terms of another (that is typically concrete) (see Lakoff and Johnson 1980) . This deûnition captures conceptual metaphors both as a process and a product. The cognitive process of understanding a domain is the process aspect of metaphor, while the resulting conceptual pattern is the product aspect. In this survey of the theory, I will not distinguish between the two aspects.  \nIn the following sections, I attempt to identify and brieûy describe the main features of CMT, as I see them. Other researchers might emphasize different properties of the theory. At the same time, I tried to select those features on which there is some agreement among practitioners of CMT. At the end of the chapter and given the description of the properties, I list a number of  \n1 This chapter is a revised and enlarged version of a chapter I wrote entitled “Conceptual metaphor theory” in Elena Semino and Zsóûa Demjén, eds., 2017, The Routledge Handbook of Metaphor and Language, 13–27 . London: Routledge.  \n1  \n© in this web service Cambridge University Press & Assessment [www.cambridge.org](www.cambridge.org)  \nCambridge University Press & Assessment 978-1-108-49087-0—Extended Conceptual Metaphor Theory Zoltán Kövecses  \nExcerpt  \nMore Information  \n2 A Brief Outline of “Standard” Conceptual Metaphor Theory  \noutstanding issues in CMT – issues that we need to get clear about in order to make CMT an even more powerful theory of metaphor.  \n1.1 The Pervasiveness of Metaphors  \nIn their Metaphors We Live By, Lakoff and Johnson (1980) suggested that metaphors are pervasive not only in certain genres striving to create some artistic effect (such as literature) but also in the most neutral, i.e., most nondeliberately used forms of language. CMT researchers, especially in the early stages of work on conceptual metaphors, collected linguistic metaphors from a variety of sources: TV and radio broadcasts, dictionaries, newspapers and magazines, conversations, their own linguistic repertoires, and several others. They found an abundance of metaphorical examples, such as“defending an argument,” “exploding with anger,” “building a theory,” “ûrein someone’s eyes,” “foundering relationship,” “a cold personality,” “a stepby-step process,” “digesting an idea,” “people passing away,” “wandering aimlessly in life,” and literally thousands of others. Most, if not all, of such linguistic metaphors are part of native speakers’ mental lexicon. They derive from more basic se","cbCaiqhfd8qrn58l","https://ap.wps.com/l/cbCaiqhfd8qrn58l","pdf",115898,"English","# A Brief Outline of “Standard” Conceptual Metaphor Theory and Some Outstanding Issues\n## The Pervasiveness of Metaphors\n## A More Technical Deûnition of Conceptual Metaphors","[{\"question\":\"What is the standard definition of conceptual metaphors described in the excerpt?\",\"answer\":\"A conceptual metaphor is defined as understanding one domain of experience (typically abstract) in terms of another (typically concrete). The excerpt notes that this captures metaphors as both a process and a product.\"},{\"question\":\"How does the excerpt distinguish CMT from Lakoff and Johnson’s Metaphors We Live By?\",\"answer\":\"It argues that what is known as CMT today is not equivalent to the metaphor theory proposed in Metaphors We Live By, and it warns that critics sometimes assume incorrectly that they are the same.\"},{\"question\":\"What change in definition is introduced in the more technical section?\",\"answer\":\"The excerpt reformulates the standard definition as a systematic set of correspondences between two domains, where “understanding one domain in terms of another” corresponds to mapping between a source domain and a target domain.\"}]","Extended Conceptual Metaphor Theory - Excerpt - A Brief Outline of “Standard” Conceptual Metaphor Theory | PDF",1792701985,25]