[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-en-105":3,"doc-seo-575428-105":59,"doc-detail-575428-en":129},{"code":4,"msg":5,"data":6},0,"success",[7,13,18,23,28,33,38,43,48,51,55],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},1,"Document","Story & Novel",90,"story-novel",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":16,"slug":17},2,"Literature",80,"literature",{"id":19,"doc_module":4,"doc_module_name":9,"category_name":20,"show_sort_weight":21,"slug":22},4,"Exam",70,"exam",{"id":24,"doc_module":4,"doc_module_name":9,"category_name":25,"show_sort_weight":26,"slug":27},5,"Comic",60,"comic",{"id":29,"doc_module":4,"doc_module_name":9,"category_name":30,"show_sort_weight":31,"slug":32},6,"Technology",50,"technology",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":36,"slug":37},7,"Healthcare",40,"healthcare",{"id":39,"doc_module":4,"doc_module_name":9,"category_name":40,"show_sort_weight":41,"slug":42},8,"Research & Report",30,"research-report",{"id":44,"doc_module":4,"doc_module_name":9,"category_name":45,"show_sort_weight":46,"slug":47},9,"Religion & Spirituality",20,"religion-spirituality",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":49,"show_sort_weight":46,"slug":50},"World Cup","world-cup",{"id":52,"doc_module":4,"doc_module_name":9,"category_name":53,"show_sort_weight":52,"slug":54},10,"Lifestyle","lifestyle",{"id":56,"doc_module":4,"doc_module_name":9,"category_name":57,"show_sort_weight":24,"slug":58},19,"General","general",{"code":4,"msg":60,"data":61},"ok",{"site_id":62,"language":63,"slug":64,"title":65,"keywords":66,"description":67,"schema_data":68,"social_meta":122,"head_meta":124,"extra_data":126,"updated_unix":128},105,"en","et-wealth-volume-13-no-41-october-12-18-2026","ET Wealth - Volume 13 No. 41 - October 12-18, 2026","","ET Wealth October 12-18, 2026 focuses on whether consumers should buy large appliances online, using Diwali festive-sales timing to explain decision criteria for fridges, ACs, and washing machines. It reports rapid growth in online appliance retail, citing market studies that track category growth, shifting consumer behavior, and offer-driven demand. The cover story blends a real buyer’s experience with data on discounts, exchange offers, and e-commerce momentum, while addressing what to consider in card deals and pricing.",{"@graph":69,"@context":121},[70,84,104],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":53,"@type":76,"position":81},"https://docshare.wps.com/document/lifestyle/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/et-wealth-volume-13-no-41-october-12-18-2026/575428/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":98,"encodingFormat":97,"isAccessibleForFree":99,"interactionStatistic":100},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/et-wealth-volume-13-no-41-october-12-18-2026/575428.png","ImageObject",300,407,{"name":92,"@type":93},"Jordan Avery","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-14",true,{"@type":101,"interactionType":102,"userInteractionCount":4},"InteractionCounter",{"@type":103},"ViewAction",{"@type":105,"mainEntity":106},"FAQPage",[107,113,117],{"name":108,"@type":109,"acceptedAnswer":110},"What is the main decision consumers are weighing in this issue?","Question",{"text":111,"@type":112},"Whether to buy large appliances like fridges, ACs, and washing machines online or through physical stores, especially during Diwali festive sales.","Answer",{"name":114,"@type":109,"acceptedAnswer":115},"Which factors are highlighted as driving online appliance purchases?",{"text":116,"@type":112},"Festive timing, instant bank discounts and offers, exchange benefits, and the convenience of shopping from home with more options.",{"name":118,"@type":109,"acceptedAnswer":119},"What do the cited reports say about online growth in electronics and appliances?",{"text":120,"@type":112},"Electronics excluding mobile phones grew strongly in H1 2026, and large and small appliance categories such as ACs, refrigerators, washing machines, TVs and dishwashers recorded around 25% year-on-year growth.","https://schema.org",{"og:url":83,"og:type":123,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":125,"canonical":83},"index,follow",{"doc_id":127,"site_id":62},575428,1792015014,{"code":4,"msg":5,"data":130},{"doc_id":127,"user_id":131,"nickname":92,"user_avatar":132,"doc_module":4,"category_id":52,"category_name":53,"doc_title":65,"doc_description":67,"doc_content":133,"file_id":134,"file_url":135,"file_type":136,"file_size":137,"view_count":4,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":138,"language":139,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":140,"faqs":141,"seo_title":142,"seo_description":67,"update_tm":128,"read_time":143},1099523882367,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","[www.etwealth.co | Ahmedabad](www.etwealth.co | Ahmedabad), Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, New Delhi, Pune | Volume 13 No. 41 | October 12-18, 2026 | 24 pages | `8  \nThe Economic Times Wealth October12-18, 2026 01  \nFRIDGE IN THE CART  \nBig appliances are going online faster this Diwali.  \nShould you?  \nWHAT IF MARKET CRASHES JUST AFTER YOU RETIRE? P8 REPO RATE HIKE NEED NOT HURT YOUR HOME LOANS P12  \nDiwali sale 2026  \n02  \ncover story  \nThe Economic Times Wealth October12-18, 2026  \nShould you buy your fridge, AC or washing machine online?  \nOnline sales of big appliances are growing at 25% as the festive sales begin. With prices rising and bank offers everywhere, here is how to decide where to buy, and which card can cut your bill.  \nby Sridhar Venkatesh  \nould you order an `80,000 fridge online?  \nWDedidan DFou’Montr DiweaolfisPaugnoe,  \nhe bought a 564-litre side-by-side model on Amazon, swapped in his old fridge and paid about `45,000. He did not fuss over the brand. The price decided it for him.  \nMore Indians are now making the same call. In the first half of 2026, online sales of electronics other than mobile phones grew about 22% from ayear ago, and large and small appliances such asACs, fridges, washing machines and TVs grew 25%, according toa report by Redseer Strategy Consultants. A year earlier, the category had shrunk 5% .  \nThe timing is right for the next wave. Amazon’s Great Indian Festival opened on 8 October, and Flipkart’s Big Billion Days began with early access the same day, with everyone getting in from 9 October. Banks are adding 10% instant discounts on eligible card purchases. Here is what is pulling buyers online, where stores still hold their ground, and how to make the most of the offers.  \nMomentum for online retail  \nPhysical retail remains the larger channel for Indian consumers, but recent data from leading research and consultancy firms attest to online retail’s rapid growth.  \nThe Kagan 2026 Asia-Pacific Consumer Insights survey by S&P Global Market Intelligence, conducted in June 2026 among 1,000 internet adults each in China, South Korea and India, shows that most Indian respondents still primarily make retail purchases from stores.  \nHowever, 41% of these Indians said they made fewer purchasesat brickand-mortar stores than a year ago, while 49% said they made more online purchases than in 2025.  \nDean D’Monte, 61  \nFormer assistant general manager, HR–facilities & administration, Pune  \nRefrigerator `45,000 Discounted from `80,000  \nWashing machine  \n`13,000  \nWhy he prefers online purchases  \nl Convenience of transactions from comfort of his home  \nl More options on discounts/offer, especially during festive sales periods  \nAccording toa September report by market research firm IMARC, India’s online retail market is expected to grow ata compound annual growth rate (CAGR) of 5.81% between 2026 and 2034. In 2025, e-commerce marketplaces accounted for 81 .3% of the market, driven by network effects, competitive pricing and broad product assortments.  \nTheRedseer report published in September on how India’sonline retail space faredin the first half of 2026 says the market grew about 25% year on year to roughly $38 billion—about `3 lakh crore. This is the strongest first-half growth since H1 2022, when the nation was still in the throes of social restrictions brought on by the Covid-19 pandemic.  \nLarge appliances move into online basket  \nDuring this time, D’Monte tried his luck withalarge appliance bought online: a 564-litre fridge sold under Amazon’s in-  \nLatest major online purchases from e-commerce platforms  \nLarge electronics   \ncover story  \n04 The Economic Times Wealth October12-18, 2026  \nhouse Amazon Basics label.  \n“The side-by-side-door fridge was purchased during Diwali almost four years ago. It was the largest size available and came with avery good exchange offer. I think the price was something like `80,000, which was lower than other brands such asHaierand ","cbCaijW6AwQjROtQ","https://ap.wps.com/l/cbCaijW6AwQjROtQ","pdf",24882240,24,"English","# Cover story\n## Should you buy your fridge, AC or washing machine online?\n## Momentum for online retail\n## Large appliances move into online basket","[{\"question\":\"What is the main decision consumers are weighing in this issue?\",\"answer\":\"Whether to buy large appliances like fridges, ACs, and washing machines online or through physical stores, especially during Diwali festive sales.\"},{\"question\":\"Which factors are highlighted as driving online appliance purchases?\",\"answer\":\"Festive timing, instant bank discounts and offers, exchange benefits, and the convenience of shopping from home with more options.\"},{\"question\":\"What do the cited reports say about online growth in electronics and appliances?\",\"answer\":\"Electronics excluding mobile phones grew strongly in H1 2026, and large and small appliance categories such as ACs, refrigerators, washing machines, TVs and dishwashers recorded around 25% year-on-year growth.\"}]","ET Wealth - Volume 13 No. 41 - October 12-18, 2026 | PDF",37]