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It frames the photographer as a means for people to observe events beyond their location, emphasizing disciplined selection of subjects and suppression of personal feelings. The text stresses the need for an impersonal viewpoint aligned with readers’ collective taste and highlights public appeal as the driver of sales. It also instructs photographers to study magazines, sold work, and editorial policies to understand audience character and improve 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motivates someone to pursue journalistic photography according to the handbook?","Question",{"text":112,"@type":113},"It highlights the pleasure of creating something new, the financial returns, and the knowledge that the work serves a vital public purpose by bringing world events within reach.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"Why must a journalistic photographer suppress personal feelings and prejudices?",{"text":117,"@type":113},"Because success requires an impersonal point of view representing readers’ collective taste, which determines what will be accepted and published.",{"name":119,"@type":110,"acceptedAnswer":120},"How does the handbook advise photographers to improve their chances of selling photos?",{"text":121,"@type":113},"By studying magazines, analyzing pictures that have been sold, understanding editorial policies, and developing the ability to appreciate readers’ 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\nYOBK CIT  \n# THE PRINCIPLES OFJOURNALISTIC PHOTOGRAPHY\n\n HERBERT C.McKAY  \nHANDBOOK THREEEssentials of Journalistic Photography  \nUNIVERSAL PHOTOGRAPHERS,Inc.10 WEST 33 STREET ·  NEW YORK,N.Y.  \nJOURNALISTIC PHOTOGRAPHY  \nHANDBO0K I  \n# ESSENTIALS OF JOURNALISTIC PHOTOGRAPHY\n\nIn considering Journalistic Photography as a profession,oneasks,\"What is there in it for me?\"The answer is threefold.The pleasure of creating something new;the financial returnsderived from the work and the knowledge that one is renderinga service of vital importance to the entire world.The Jour-nalistic Photographer acts as omnipresent eyes for the worldwhich is blind as far as the wider horizons are concerned.  \nStrange as it may seem,most people,despite their lack ofebservation,are intensely curious.They want to know newthings;they are always upon the alert to learn new facts.This makes your success possible,for you are supplying thevery thing which is so intensely desired by this great majority.  \nYou might ask why each individual does not cultivate hisown powers of observation,and thus learn these facts at firsthand for himself.This is neither practical nor possible.  \nIt would be a physical impossibility for any one person toactually see everything of interest in a single large city,NewYork for example.But the man living in New York does notlimit his interests to that city.He wants to know what isdone in Washington,in Denver,in Los Angeles.He is in-terested in events which take place in China,India,Germanyand in every part of the world.He is keenly interested inexploration;yet how completely impossible it would be for theentire population of the world to go upon a Polar Expedition.  \nThe Journalistic Photographer supplies the eyes with whichMr.Everyman sees the events and objects of interest through-out the world.The Journalistic Photographer selects fromall of the material around him those outstanding subjects which  \n# JOUiRNALISTIC PHOTOGRAPHY\n\nwill interest the people who live in cities and countries faraway from his location.The editor again uses his power ofselection and as a result the finally published pictorial historyof the times records the items of greatest interest in everyphase of human activity.From the mass of monotony androutine,the highlights are recorded.given to the world andpreserved for posterity.  \nIn order that you may do your part in producing this recordyou must first learn to suppress your personal feelings andprejudices.You must acquire the impersonal point of viewwhich represents the collective taste of the readers of anymagazine to which you expect to contribute.  \nFig.2  \nFlowers are usually good subjects.  \nThis is not a peculiarity of Journalistic Photography.It is acontrolling factor in modern industry.Anything,tangibleor otherwise.which is accepted by the public is liked by the  \n# JOURNALISTIC PHOTOGRAPHY\n\npublic.No one will purchase something which he does notlike;usually he will not even accept it as a gift.It is thereforeimpossible to overestimate the importance of giving the publicthe kind of pictures which are in demand!  \nManufacturers of articles of merchandise do not decide uponthe characteristics of their merchandise because of their ownpersonal preferences.No indeed,they employ experts at highsalaries to determine for them,by careful study,the character-istics which will sell best.  \nA manufacturer of automobiles may think that dark greenis the only color suitable for automobiles,and he may refuseto make use of any other color for his personal needs,but inhis factory automobiles are painted every imaginable color tomeet the denand of the consuner.In just the same way yourown personal prejudices are subordinated to the demands ofthe ultimate consumer of your product—the reading public  \nNo matter how excellent may be the picture you produce,i","cbCaibJl9jUFbFaT","https://ap.wps.com/l/cbCaibJl9jUFbFaT","pdf",2138080,44,"English","# Essentials of Journalistic Photography\n## Journalistic Photography as a Profession\n## Observation and Selection of Subjects\n## Impersonal Viewpoint and Reader Appeal\n## Getting Photographs Into Print","[{\"question\":\"What motivates someone to pursue journalistic photography according to the handbook?\",\"answer\":\"It highlights the pleasure of creating something new, the financial returns, and the knowledge that the work serves a vital public purpose by bringing world events within reach.\"},{\"question\":\"Why must a journalistic photographer suppress personal feelings and prejudices?\",\"answer\":\"Because success requires an impersonal point of view representing readers’ collective taste, which determines what will be accepted and published.\"},{\"question\":\"How does the handbook advise photographers to improve their chances of selling photos?\",\"answer\":\"By studying magazines, analyzing pictures that have been sold, understanding editorial policies, and developing the ability to appreciate readers’ perspectives.\"}]","ESSENTIALS OF JOURNALISTIC PHOTOGRAPHY - Handbook Three - Essentials of Journalistic Photography | PDF",1790680032,68]