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The report analyzes how reduced enrollment demand affects legacy providers such as TOEFL and IELTS while highlighting institutional acceptance as the key driver of market share. It also evaluates winners leveraging digital-first models like Duolingo English Test (DET) and remote proctoring, alongside providers with comparatively stable niche offerings.",{"@graph":69,"@context":123},[70,84,106],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/english-language-test-elt-providers-impacted-by-shifting-student-mobility-trends-executive-summary-and-market-implications/158054/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/english-language-test-elt-providers-impacted-by-shifting-student-mobility-trends-executive-summary-and-market-implications/158054.png","ImageObject",300,407,{"name":92,"@type":93},"วิน","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-18","2026-08-29",true,{"@type":102,"interactionType":103,"userInteractionCount":105},"InteractionCounter",{"@type":104},"ViewAction",17,{"@type":107,"mainEntity":108},"FAQPage",[109,115,119],{"name":110,"@type":111,"acceptedAnswer":112},"What factors are driving the expected decline in international student mobility to major English-speaking destinations?","Question",{"text":113,"@type":114},"Restrictive visa policies and rising costs are expected to reduce mobility to the U.S., UK, Canada, and Australia, creating uncertainty and lowering demand for ELTs.","Answer",{"name":116,"@type":111,"acceptedAnswer":117},"Why does institutional acceptance matter most for ELT market share?",{"text":118,"@type":114},"Institutional acceptance determines which English tests applicants can use, so as students face visa and cost barriers, institutions’ approval of alternative tests directly shifts demand.",{"name":120,"@type":111,"acceptedAnswer":121},"Which ELT providers are positioned as “winners” in the report’s analysis, and why?",{"text":122,"@type":114},"Digital-first options like Duolingo English Test (DET) are presented as winners due to rapid institutional adoption, lower pricing, and alignment with remote-friendly, flexible testing needs, supported by demand for secure remote proctoring.","https://schema.org",{"og:url":83,"og:type":125,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":127,"canonical":83},"index,follow",{"doc_id":129,"site_id":62},158054,1787994094,{"code":4,"msg":5,"data":132},{"doc_id":129,"user_id":133,"nickname":92,"user_avatar":134,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":135,"file_id":136,"file_url":137,"file_type":138,"file_size":139,"view_count":105,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":39,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":130,"read_time":46,"preview_page_count":4},2336475104736,"https://ap-avatar.wpscdn.com/avatar/22000c4c5e0e5b17e70?x-image-process=image/resize,m_fixed,w_180,h_180&k=1786591360781797222","English Language Test (ELT) Providers Impacted by Shifting Student Mobility Trends  \n[www.emerging-strategy.com](www.emerging-strategy.com)[ ](www.emerging-strategy.com)[info@emerging-strategy.com](info@emerging-strategy.com)[ ](info@emerging-strategy.com)[Ph:](Ph:) +1 (202) 386 6303  \nSchedule a Meeting with Our Team  \n Executive Summary  \nAnticipated declines in international student mobility to the U.S. , UK , Canada , and Australia , driven by restrictive visa policies and rising costs , are reshaping the English Language Test (ELT) ecosystem. Traditionally dominant ELTs like TOEFL (administered by ETS) and IELTS (British Council , IDP , Cambridge English) are facing competitive pressures from tech-driven , affordable alternatives such as the Duolingo English Test (DET) . These shifts are critical , as 3.2 million international students currently study in the U.S. , UK , Canada , or Australia , but recent and upcoming visa and immigration policy changes are creating uncertainty , likely leading to a decline with significant market implications for ELT providers.  \nTOEFL’s slow response initially allowed IELTS to expand market share , and more recently Duolingo has expanded its U.S. and global presence , further reducing TOEFL’s market dominance.  \nAcceptance by admitting institutions remains the primary driver of market share in the ELT ecosystem , particularly as visa restrictions and rising costs in traditional study destinations force students to explore alternative countries and remote-friendly ELTs like DET gain institutional approval. Test administration providers such as Prometric , Pearson VUE , and digital proctoring platforms are also affected , as institutions increasingly seek secure , accessible , and flexible testing solutions.  \n2  \nThe Impact of Declining International Student Mobility on ELTs  \nThe demand for ELTs is tied to the movement of students from non-English-speaking countries to major higher education markets , primarily the U.S. , UK , Canada , and Australia , which collectively host 43% of all globally mobile students. However , anticipated visa restrictions could lead to a decline in international enrollments in the U.S. , where these students contribute nearly $40 billion annually to the economy. For ELT providers , these trends are significant: reduced mobility means lower demand for English proficiency tests traditionally required by institutions in these countries. Meanwhile , alternative destinations like Germany and Malaysia have shown strong growth in international student enrollments , with Germany experiencing a 5% increase in 2022/2023 and Malaysia reporting a 27.5% year-over-year rise in new international student applications from 2021 to 2022.  \nTwo key dynamics now drive ELT market shifts in response to student mobility trends:  \nReduced Demand in Traditional Markets  \nAs student flows to the U.S. and UK are projected to decline , the demand for legacy ELTs like TOEFL and IELTS is likely to drop. Sources indicate that TOEFL volumes have declined by an estimated 15% in the last five years , with IELTS now accepted by over 3 ,400 institutions in the U.S. , including many where TOEFL previously held a monopoly. Alternative destinations , where institutions often accept newer , cost-effective ELTs like DET , present further competition.  \nInstitutional Acceptance of Alternative ELTs  \nTo accommodate changing applicant demographics , many institutions are diversifying their accepted ELTs. Duolingo , for instance , has grown its institutional partnerships from 500 in 2019 to over 3 ,000 in 2023 , a sixfold increase driven by demand for flexible , low-cost testing. As institutions face a more digitally-savvy applicant pool and fewer students from traditional markets , acceptance of digital-native ELTs is expected to grow further.  \n3  \nImplications for the ELT Ecosystem: Winners, Status Quo, & Losers  \nIn light of shifting mobility and acceptance trends , ELT providers and their supportin","cbCaih1iTQ0p0iH9","https://ap.wps.com/l/cbCaih1iTQ0p0iH9","pdf",3347596,"English","# Executive Summary\n## The Impact of Declining International Student Mobility on ELTs\n## Implications for the ELT Ecosystem: Winners, Status Quo, & Losers","[{\"question\":\"What factors are driving the expected decline in international student mobility to major English-speaking destinations?\",\"answer\":\"Restrictive visa policies and rising costs are expected to reduce mobility to the U.S., UK, Canada, and Australia, creating uncertainty and lowering demand for ELTs.\"},{\"question\":\"Why does institutional acceptance matter most for ELT market share?\",\"answer\":\"Institutional acceptance determines which English tests applicants can use, so as students face visa and cost barriers, institutions’ approval of alternative tests directly shifts demand.\"},{\"question\":\"Which ELT providers are positioned as “winners” in the report’s analysis, and why?\",\"answer\":\"Digital-first options like Duolingo English Test (DET) are presented as winners due to rapid institutional adoption, lower pricing, and alignment with remote-friendly, flexible testing needs, supported by demand for secure remote proctoring.\"}]","English Language Test (ELT) Providers Impacted by Shifting Student Mobility Trends - Executive Summary and Market Implications | PDF"]