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--- | --- | --- | --- | --- |\n| 5   | Introduction  \u003Cbr>to marketing and  \u003Cbr>advertising   |  | Jobs and responsibilities  \u003Cbr>Corporate identity,logos  \u003Cbr>Branding   | Talking about job descriptions  \u003Cbr>Presenting your ideas   |\n| 11   | 2  \u003Cbr>Finding the  \u003Cbr>customer   |  | Market research  \u003Cbr>Customer profiles  \u003Cbr>Data collection   | Giving and asking for opinions  \u003Cbr>Agreeing and disagreeing  \u003Cbr>Market research terms   |\n|  |  |  |  |  |\n|  |  |  |  |  |\n|  |  |  | A telephone survey   | Asking questions  \u003Cbr>Writing reports   |\n|  |  |  |  |  |\n| 9   | 3  \u003Cbr>Planning a  \u003Cbr>marketing strategy   |  | The marketing plan  \u003Cbr>The four Ps  \u003Cbr>Pricing and positioning strategies   | Writing emails  \u003Cbr>Writing a positioning strategy  \u003Cbr>Giving a presentation   |\n|  |  |  |  |  |\n| 27   | 4  \u003Cbr>Creating ads   |  | The AIDA model for advertising  \u003Cbr>Working with an ad agency  \u003Cbr>Advertising channels  \u003Cbr>Rate sheets   | Discussing an ad campaign  \u003Cbr>Giving feedback   |\n|  |  |  |  |  |\n|  | 5 Marketing tools   |  | Distribution channels  \u003Cbr>Types of discount  \u003Cbr>Types of retailer  \u003Cbr>Telemarketing  \u003Cbr>Direct marketing   | Telephoning-getting through  \u003Cbr>Writing to the customer  \u003Cbr>(direct mailing)   |\n|  |  |  |  |  |\n|  | 6  \u003Cbr>Presenting your  \u003Cbr>public face   |  | Public relations  \u003Cbr>Websites as a marketing tool  \u003Cbr>Sponsoring  \u003Cbr>Effective press releases   | Getting customer quotes  \u003Cbr>Writing press releases  \u003Cbr>Writing a holiday letter   |\n|  |  |  |  |  |\n| 53   | 7  \u003Cbr>Marketing through  \u003Cbr>trade fairs   |  | Giveaways  \u003Cbr>Organizing events  \u003Cbr>Attending a trade fair   | The language of trade fairs  \u003Cbr>Socializing  \u003Cbr>Reporting on a trade fair visit   |\n|  |  |  |  |  |\n\nPAGE  \nAPPENDIX  \n60Test yourself!62Partner Files65Answer key69Transcripts73A-Z word list77Glossary79Useful phrases and vocabulary  \n# About the book\n\nIn today's business world,anyone working in marketing or advertising needs English in order todo their job.Whether you are talking to clients,discussing new advertising campaigns for yourcompany,establishing a new marketing plan,or writing a press release-you willbe using Englishmore and more.  \nEnglish for Marketing and Advertising is aimed at anyone who works in marketing and advertising.The book covers all the essential responsibilities of marketing and advertising departments.There isparticular emphasis on the relevant vocabulary and speaking skills needed to work efficiently inEnglish.Telephoning,emailing,meetings,and presentations are practised,alongside the importantspecialist vocabulary relating to branding,market research,advertising rates,direct marketing,andpublic relations.  \nEnglish for Marketing and Advertising consists of seven units.Each unit begins with a Starter,whichconsists of small exercises,brainstorming,or a quiz.Following this there are dialogues,texts,andauthentic documents along with a variety of exercises which allow important vocabulary andexpressions to be learnt in context.Realistic listenings(dialogues,presentations,lectures)on theaccompanying MultiROM allow you to practise your listening comprehension and to improve yourcommunication skills.Throughout the units you will be referred to the Partner Files,where you willhave the opportunity to practise allthe language of the unit in realistic role-plays.  \nEnglish for Marketing and Advertising deals with important topics relating to this sector,such asfinding customers,marketing strategies and tools,creating ads,and trade fairs.Every unit ends withan Output text,which addresses the topic of the unit and leads to discussion.Finally the book closeswith a fun crossword to Test yourself!on all you have learnt over the previous seven units.  \nAt the back of English for Marketing and Advertising you willfind the Answer key,which you can useto check your ans","cbCaicXHi3aoGi9R","https://ap.wps.com/l/cbCaicXHi3aoGi9R","pdf",39543432,71,"English","# Introduction to marketing and advertising\n## Jobs and responsibilities\n## Corporate identity, logos, and branding\n## Finding the customer\n## Planning a marketing strategy\n## Creating ads\n## Marketing tools\n## Presenting your public face\n## Marketing through trade fairs\n## Test yourself!","[{\"question\":\"Who is English for Marketing and Advertising aimed at?\",\"answer\":\"It is aimed at anyone who works in marketing and advertising and needs English for job tasks such as talking to clients, discussing campaigns, and writing press releases.\"},{\"question\":\"Which communication activities and skills are practised in the book?\",\"answer\":\"The book practises telephoning, emailing, meetings, and presentations, alongside specialist vocabulary for branding, market research, advertising rates, direct marketing, and public relations.\"},{\"question\":\"How is the book organized across the units?\",\"answer\":\"It has seven units, each starting with a Starter, followed by dialogues, texts, and authentic documents with exercises, listening practice via MultiROM, Partner Files role-plays, and an Output text for discussion.\"}]","English for Marketing and Advertising - Sylee Gore Express Series | PDF",1790582209,179]