[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-86642-en":3,"doc-seo-86642-105":29,"detail-sidebar-cat-0-en-105":90},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"doc_content":15,"file_id":16,"file_url":17,"file_type":18,"file_size":19,"view_count":4,"is_deleted":4,"is_public":20,"is_downloadable":20,"audit_status":20,"page_count":21,"language":22,"language_code":23,"site_id":24,"html_lang":23,"table_of_contents":25,"faqs":26,"seo_title":13,"seo_description":14,"update_tm":27,"read_time":28},86642,7971461740909,"Levi","https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d",6,"Technology","E-Mail Marketing For Dummies 2nd Edition","E-Mail Marketing For Dummies (2nd Edition) provides a structured guide to using email as part of a broader marketing mix. It explains how to build a strategy with clear objectives, develop valuable and relevant content, and design effective campaigns with proper layout, branding, and preview-pane considerations. The book covers revenue growth through follow-up and repeat customers, list building and permission practices, compliance with anti-spam laws, and methods for timing, frequency, and tracking.","E-Mail Marketing For Dummies® , 2nd Edition  \n[Visit www.dummies.com/cheatsheet/emailmarketing](Visit www.dummies.com/cheatsheet/emailmarketing) to view this book's cheat sheet.  \nTable of Contents  \nIntroduction  \nAbout This Book  \nConventions Used in This Book  \nWhat You Don’t Have to Read  \nFoolish Assumptions  \nHow This Book Is Organized  \nPart I: Getting Started with E-Mail Marketing  \nPart II: Mapping Out an E-Mail Marketing Strategy  \nPart III: Constructing an Effective Marketing E-Mail  \nPart IV: Sending Specialized E-Mail Campaigns  \nPart V: Delivering and Tracking Your E-Mails  \nPart VI: The Part ofTens  \nIcons Used in This Book  \nWhere to Go from Here  \nPart I: Getting Started with E-Mail Marketing  \nChapter 1: Adding E-Mail to a Successful Marketing Mix  \nFitting E-Mail into Your Marketing Strategy  \nCombining e-mail with other tools and media  \nBranding your message across all media  \nApplying Basic Marketing Principles to Your E-Mail Messages  \nDetermining what your e-mail messages should say Determining how your e-mail messages should look Targeting your e-mail messages Developing e-mail content in accordance with consumer interaction  \nEvaluating your messages  \nReaping the Benefits of E-Mail Marketing  \nAsking for immediate action  \nGathering feedback  \nGenerating awareness  \nStaying top-of-mind  \nTaking Advantage of E-Mail Marketing Providers  \nChapter 2: Maximizing Revenue with E-Mail Increasing Revenue with Repeat  \nCustomers  \nUnderstanding the value of repeat customers  \nSending multiple messages to drive revenue  \nSaving time with e-mail follow-up  \nLowering Your Costs  \nGaining a healthy perspective on your costs  \nFiguring out the cost to obtain a customer  \nLowering your acquisition costs through e-mail  \nChapter 3: Becoming a Trusted Sender  \nMinimizing Spam Complaints  \nComplying with Spam Laws  \nDetermining which e-mails have to comply  \nCollecting e-mail addresses legally  \nIncluding required content in your e-mails  \nEnhancing Your E-Mail Professionalism  \nUsing full disclosure during e-mail address collection Allowing your audience to unsubscribe from receiving e-mails  \nSending e-mail content in line with your audience’s expectations  \nDeciding When and How Often to Send  \nDetermining how many e-mails to send  \nChoosing the proper e-mail length  \nFiguring out how often to call for action  \nSetting e-mailing frequency by relevance  \nChoosing the best day and time for delivery  \nPart II: Mapping Out an E-Mail Marketing Strategy Chapter 4: Developing Objectives  \nComing Up with Broad-Based Objectives  \nFinancially based objectives: I want more money  \nTime-based objectives: I want more time  \nNarrowing Your Objectives in Six Steps  \nStep 1: Set the ultimate goal of your objective  \nStep 2: Decide whom you want to respond to your objective  \nStep 3: Determine why someone takes action on your objective Step 4: See how people find out about your objective  \nStep 5: Set where your objective will be accomplished  \nStep 6: Predict when your audience will respond to your objective  \nOrganizing Your E-Mail Content into Themes Based on Objectives  \nPromotional themes  \nInformational themes  \nProcedural themes  \nRelational themes  \nMultiple themes  \nStaying Focused on Your Objectives  \nWrite down your objectives  \nStick to your objectives Build from your objectives  \nChapter 5: Building a Quality E-Mail List  \nWhere and How to Collect Contact Information  \nPreparing your e-mail database Collecting information online  \nCollecting information in person Collecting information through print  \nCollecting information through mobile devices  \nDeciding What Information to Collect  \nGathering essential information Getting to know your list members better  \nGathering behavioral interests Offering Incentives to Increase Sign-Ups  \nGiving subscribers immediate incentives  \nGiving subscribers future incentives  \nAsking for Permission  \nDeciding on a permission level  \nInheriting a list: Getting permission after the fact","cbCaihkdeaYVo2pK","https://ap.wps.com/l/cbCaihkdeaYVo2pK","pdf",8872544,1,570,"English","en",105,"# Introduction\n## About This Book\n## How This Book Is Organized\n# Part I: Getting Started with E-Mail Marketing\n## Adding E-Mail to a Successful Marketing Mix\n## Maximizing Revenue with E-Mail\n## Becoming a Trusted Sender\n# Part II: Mapping Out an E-Mail Marketing Strategy\n## Developing Objectives\n## Building a Quality E-Mail List\n## Making Your E-Mail Content Valuable\n# Part III: Constructing an Effective Marketing E-Mail\n## Designing Your E-Mails\n## Including Text in Your E-Mails","[{\"question\":\"How does the book position email within an overall marketing strategy?\",\"answer\":\"It shows how to fit email into broader marketing plans by combining it with other tools and media, applying basic marketing principles, and maintaining consistent branding across channels.\"},{\"question\":\"What steps does the book recommend for defining email marketing objectives?\",\"answer\":\"It provides broad objective framing, then narrows goals through six steps, including setting the ultimate goal, defining who should respond, clarifying why they act, and predicting when they will respond.\"},{\"question\":\"How does the book address trust and legal compliance for email sending?\",\"answer\":\"It focuses on minimizing spam complaints and complying with spam laws by determining which emails require compliance, collecting addresses legally, including required content, enabling unsubscribe, and setting appropriate sending timing and 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