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The study examines two tactics used by the Chinese regime on Douyin, a TikTok-like video platform, leveraging a multimodal analysis of video, text, and metadata from a novel dataset. Results show many trending videos come from regime-affiliated accounts and use attention-optimized visual traits, yet most do not match conventional propaganda definitions. Instead, they often feature unrelated stories and topics.",{"@graph":69,"@context":123},[70,84,106],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/douyin-the-pervasive-presence-of-chinese-government-content-on-douyin-trending-videos/148678/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/douyin-the-pervasive-presence-of-chinese-government-content-on-douyin-trending-videos/148678.png","ImageObject",300,407,{"name":92,"@type":93},"Rizky","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-29","2026-08-26",true,{"@type":102,"interactionType":103,"userInteractionCount":105},"InteractionCounter",{"@type":104},"ViewAction",13,{"@type":107,"mainEntity":108},"FAQPage",[109,115,119],{"name":110,"@type":111,"acceptedAnswer":112},"What two tactics does the Chinese regime use on Douyin to compete for audience attention?","Question",{"text":113,"@type":114},"The paper identifies tactics centered on regime-affiliated account production of trending content and on attention-focused presentation, supported by a multimodal analysis of videos, text, and metadata.","Answer",{"name":116,"@type":111,"acceptedAnswer":117},"How does the study analyze Douyin trending videos?",{"text":118,"@type":114},"It uses a multimodal approach combining analysis of video content, accompanying text, and meta-data from a newly collected dataset of Douyin videos.",{"name":120,"@type":111,"acceptedAnswer":121},"Do regime-affiliated videos on Douyin qualify as traditional propaganda?",{"text":122,"@type":114},"Most videos produced by regime-affiliated accounts do not fit traditional definitions of propaganda; they often contain stories and topics unrelated to government, party, policies, or politics.","https://schema.org",{"og:url":83,"og:type":125,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":127,"canonical":83},"index,follow",{"doc_id":129,"site_id":62},148678,1787783098,{"code":4,"msg":5,"data":132},{"doc_id":129,"user_id":133,"nickname":92,"user_avatar":134,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":135,"file_id":136,"file_url":137,"file_type":138,"file_size":139,"view_count":105,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":140,"language":141,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":142,"faqs":143,"seo_title":144,"seo_description":67,"update_tm":130,"read_time":145,"preview_page_count":4},962085564807,"https://ap-avatar.wpscdn.com/davatar_6f874abed73319feea01a86fa6f0fab8","DOUYIN 1  \nThe Pervasive Presence of Chinese Government Content on Douyin Trending  \nVideos  \nYingdan Lu and Jennifer Pan  \nStanford University  \nForthcoming in Computational Communication Research  \nAuthor Note  \nYingdan Lu  [https://orcid.org/0000-0002-9955-6070](https://orcid.org/0000-0002-9955-6070) , Jennifer Pan  [https://orcid.org/0000-0002-4818-0122. Our](https://orcid.org/0000-0002-4818-0122. Our) thanks to Xin Jin, Yitian Liu, Yuyang Shi, and Yiwei Wang for research assistance; Ben Lee, Haoran Li, Yansong Tang, and participants of the Chinese Political Communication Forum and SICSS-Beijing for many helpful comments and suggestions; and to the National Science Foundation (Grant \\#1831481) and the Stanford Graduate Fellowship for research support.  \nDOUYIN 2  \nAbstract  \nAs audiences have moved to digital media, so too have authoritarian regimes. While previous research has focused on how authoritarian regimes employ strategies such as the use of fabricated accounts and content to boost their reach, this paper reveals two different tactics the Chinese regime uses on Douyin, the Chinese version of the video-sharing platform TikTok, to compete for audience attention. We use a multi-modal approach that combines analysis of video, text, and meta-data to examine a novel dataset of Douyin videos. We find that a large share of trending videos are produced by accounts affiliated with the Chinese regime. These videos contain visual characteristics designed to maximize attention such as high levels of brightness and entropy and very short duration, and are more visually similar to content produced by celebrities and ordinary users than to content from non-official media accounts. We also find that the majority of videos produced by regime-affiliated accounts do not fit traditional definitions of propaganda but rather contain stories and topics unrelated to any aspect of the government, the Chinese Communist Party, policies, or politics.  \nKeywords: China, propaganda, video, Douyin, TikTok, computer vision  \nDOUYIN 3  \nThe Pervasive Presence of Chinese Government Content on Douyin Trending  \nVideos  \nIntroduction  \nAs audiences have moved to digital and social media platforms, governments, and in particular authoritarian regimes, have also increased their presence on these platforms. The goal is to reach audiences. However, in order to capture audience on increasingly popular platforms dominated by entertainment such as Instagram and TikTok, authoritarian regimes have found themselves in competition with celebrities, entertainers, and influencers.  \nWhile autocrats can and do censor politically relevant information, it is infeasible for autocrats to remove information in order to compete for attention. Authoritarian regimes can and do censor social media platforms by shutting them down or blocking access to them, but this would remove the platform completely rather than enable regimes to compete for audience attention on them (Roberts, 2018) . Moreover, vast volumes of social media content make it difficult and costly for authoritarian regimes to selectively remove content in order to capture attention. Instead, a growing literature in political science and communication has revealed two primary ways in which autocratic regimes compete for attention. The first is by using bots, trolls, computational propaganda, and other inauthentic and often deceptive means to fabricate the appearance of support and interest (Bjola, 2017; Keller et al., 2020; King et al., 2017; Marwick & Lewis, 2017; Sanovich, 2017; Woolley & Howard, 2017) . The second is by using content distribution strategies such as clickbait headlines to increase clicks, views, and likes (Lu & Pan, 2020) . In this paper, we aim to contribute to and advance this body of research by examining what information control strategies authoritarian governments are using to competing for audience attention on digital media platforms. We do this by collecting and analyzing videos from","cbCaijQS2q9S0CWq","https://ap.wps.com/l/cbCaijQS2q9S0CWq","pdf",3342863,41,"English","# Abstract\n# Introduction\n## Attention competition on social media\n## Two main authoritarian strategies\n# Douyin and TikTok platform characteristics\n# Why video platforms and multimodality matter","[{\"question\":\"What two tactics does the Chinese regime use on Douyin to compete for audience attention?\",\"answer\":\"The paper identifies tactics centered on regime-affiliated account production of trending content and on attention-focused presentation, supported by a multimodal analysis of videos, text, and metadata.\"},{\"question\":\"How does the study analyze Douyin trending videos?\",\"answer\":\"It uses a multimodal approach combining analysis of video content, accompanying text, and meta-data from a newly collected dataset of Douyin videos.\"},{\"question\":\"Do regime-affiliated videos on Douyin qualify as traditional propaganda?\",\"answer\":\"Most videos produced by regime-affiliated accounts do not fit traditional definitions of propaganda; they often contain stories and topics unrelated to government, party, policies, or politics.\"}]","DOUYIN - The Pervasive Presence of Chinese Government Content on Douyin Trending Videos | PDF",103]