[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-152232-en":3,"doc-seo-152232-105":30,"detail-sidebar-cat-0-en-105":89},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"doc_content":15,"file_id":16,"file_url":17,"file_type":18,"file_size":19,"view_count":4,"is_deleted":4,"is_public":20,"is_downloadable":20,"audit_status":20,"page_count":21,"language":22,"language_code":23,"site_id":24,"html_lang":23,"table_of_contents":25,"faqs":26,"seo_title":27,"seo_description":14,"update_tm":28,"read_time":29},152232,962084925290,"Caleb Sterling","https://ap-avatar.wpscdn.com/davatar_085a072bc5b1113ac321206ff7593b45",4,"Exam","DON’T LOOK FOR THE FACE OF BLACK AMERICA - BECAUSE THERE ISN’T ONE - LOOK FOR SEGMENTS WITHIN THE PUBLIC","The document discusses public relations practice focused on reaching diverse African American audiences. It outlines market growth among 50+ Americans and highlights practitioner resources from Harvard Business School and marketing materials promoting energy-efficiency, then surveys word-focused websites. The core PR article warns against seeking a single “black public,” explaining differences across regions, eras, and immigration histories, and proposes new approaches for targeting segments within the broader public.","up for grabs.I think we're going to find this generation [boomers]developing a whole new modelof maturity that is largely based around service and contribution and helping.  \nDuring the next 20 years,the number of 50+Americans will grow by 40 million people.Companiesand industries that can sensitively and creatively meet their needs are posed for explosive growth.Big winners are likely to be:financial services,mutual funds,annuities,estate planning,long-term careinsurance,reverse mortgages,pharmaceuticals,anti-aging therapies,nutraceuticals,medical devices,adult education,adventure travel,senior housing,assisted living,home security,eldercare managementand internet cemeteries.(More information from www.agewaveimpact.com)  \n# ITEMS OF INTEREST TO PRACTITIONERS\n\nOnline Desktop Resource Is A Self-Service,Refresher Course For Managers fromHarvard Business School Publishing.ManageMentor offers 33 topics(for example,managingcrises,negotiating,leading &motivating,keeping teams on target,dismissing an employee,managing difficult interactions,retaining valued employees);each topic offering tips,step-by-stepguides,core concepts,tools,self-evaluation questionnaires and links to relevant articles.Its pricevaries according to size of the organization.Since it was introduced in 1998,500 corporate siteshave purchased the system.(More info from www.hbsp.harvard.edu/hbsp/hmm/hmm_enter.asp)  \nI Out-Of-The-Box Marketing Thinking is seen in a consumer catalog from Public Service ofNH.Includes energy saving products with style for the home..\"This is one way we are promotingthe ‘energy-efficiency ethic’in New Hampshire,encouraging customers to use energy wisely withan eye on the environment.”As well as being able to order using a toll free number,catalog listsstores by location that offer these items.PSNH receives no profits from the sale of any of theseproducts,notes the catalog.(Smart Living,P.O.Box 270,Hartford,CT 06141)  \nWebsites That Focus On Words are offered by Mark Bazer of Tribune Media Services.Theyinclude:1)Merriam Webster's word of the day sent to your e-mail address each morning with itsdefinition(www.m-w.com/cgi-bin/mwwod.pl);2)extensive list of palindromes,plus links to othersimilar sites(www.palindromes.org/);3)investigates international English from a British viewpoint,includes weird words,turns of phrase,reviews of dictionaries(www.quinion.com/words/index.htm);  \n4)a crossword puzzle dictionary-enter the clue,number of letters needed and it will give you anumber of possible answers(www.oneacross.com);5)the anagram genius server(www.anagramgenius.com/server.html);6)About.com's teen writing section has one of the Web'snicest onomatopoeia lists(http://teenwriting.about.com/library/blank/blstory1459.htm);7)sportscliches collected and divided according to sport(www.sportscliche.com/);8)rhyming softwareprograms for a fee and a free rhyme search engine (www.rhymer.com/);9)made up words-sniglets -to describe funny phenomena we all know but don't know exactly what to call(http://almavijai.sphosting.com/Sniglets/sniglets.html).  \n# WHO'S WHO IN PUBLIC RELATIONS\n\nArthur W.Page Society's Distinguished ServiceAward recognizes the late Patrick Jackson forhis contribution to the pr.Presenter Betsy AnnPlank said:“A tribute to his vision,caring &genius in inspiring us all.\".  \nAWARDS.Kurt Stocker(assoc prof,Northwestern U&pr consultant)receivesArthur W.Page Society Hall of Fame Award forcareer achievements &outstandingcontributions to the profession.  \n()  \nVol.45 No.16  \nApril 22,2002  \nDON’T LOOK FOR THE FACE OF BLACK AMERICA,BECAUSETHERE ISN’T ONE;LOOK FOR SEGMENTS WITHIN THE PUBLIC  \nPractitioners should be careful when trying to reach the \"black public,\"because the community isdiverse-and is becoming increasingly so,cautions Edward Rutland,exec vp,Matlock PR(Atlanta).The fact is,the black community is not only  \nyoung and old,it's also northern,southern,urbanand suburban,and,in the past 10 or so years,African,African American,Haitian,West In","cbCail5eaAO4bcWN","https://ap.wps.com/l/cbCail5eaAO4bcWN","pdf",279466,1,2,"English","en",105,"# ITEMS OF INTEREST TO PRACTITIONERS\n## Online Desktop Resource Is A Self-Service, Refresher Course For Managers\n## I Out-Of-The-Box Marketing Thinking\n## Websites That Focus On Words\n# WHO'S WHO IN PUBLIC RELATIONS\n## Arthur W. Page Society Awards\n## April 22, 2002 Feature Article\n# DIFFERENCES STEM FROM\n## Historical Perspective\n## Differences Among American-born Blacks\n## Foreign-born Blacks Gaining a Foothold\n## Foreign-born Respond to Aspirational Themes","[{\"question\":\"Why should practitioners avoid looking for a single “black public”?\",\"answer\":\"Because the black community is diverse and continues to become increasingly so across regions, age groups, and backgrounds, so a one-size message will miss key segments.\"},{\"question\":\"What differences exist among American-born blacks according to Edward Rutland?\",\"answer\":\"Rutland notes that southern blacks share traits similar to white southerners and often have more suburban, family-involved lives, while northern blacks escaped slavery and segregation and assimilated to a greater degree.\"},{\"question\":\"How do foreign-born blacks typically respond in messaging?\",\"answer\":\"Foreign-born blacks are described as responding to aspirational themes, since many came to America for opportunity and engage with messages supporting that idea.\"}]","DON’T LOOK FOR THE FACE OF BLACK AMERICA - BECAUSE THERE ISN’T ONE - LOOK FOR SEGMENTS WITHIN THE PUBLIC | PDF",1787857950,5,{"code":4,"msg":31,"data":32},"ok",{"site_id":24,"language":23,"slug":33,"title":13,"keywords":34,"description":14,"schema_data":35,"social_meta":84,"head_meta":86,"extra_data":88,"updated_unix":28},"dont-look-for-the-face-of-black-america-because-there-isnt-one-look-for-segments-within-the-public","",{"@graph":36,"@context":83},[37,52,66],{"@type":38,"itemListElement":39},"BreadcrumbList",[40,44,47,50],{"item":41,"name":42,"@type":43,"position":20},"https://docshare.wps.com","Home","ListItem",{"item":45,"name":46,"@type":43,"position":21},"https://docshare.wps.com/document/","Document",{"item":48,"name":12,"@type":43,"position":49},"https://docshare.wps.com/document/exam/",3,{"item":51,"name":13,"@type":43,"position":11},"https://docshare.wps.com/document/dont-look-for-the-face-of-black-america-because-there-isnt-one-look-for-segments-within-the-public/152232/",{"url":51,"name":13,"@type":53,"author":54,"headline":13,"publisher":56,"fileFormat":59,"inLanguage":23,"description":14,"dateModified":60,"datePublished":60,"encodingFormat":59,"isAccessibleForFree":61,"interactionStatistic":62},"DigitalDocument",{"name":9,"@type":55},"Person",{"url":41,"name":57,"@type":58},"DocShare","Organization","application/pdf","2026-08-27",true,{"@type":63,"interactionType":64,"userInteractionCount":4},"InteractionCounter",{"@type":65},"ViewAction",{"@type":67,"mainEntity":68},"FAQPage",[69,75,79],{"name":70,"@type":71,"acceptedAnswer":72},"Why should practitioners avoid looking for a single “black public”?","Question",{"text":73,"@type":74},"Because the black community is diverse and continues to become increasingly so across regions, age groups, and backgrounds, so a one-size message will miss key segments.","Answer",{"name":76,"@type":71,"acceptedAnswer":77},"What differences exist among American-born blacks according to Edward Rutland?",{"text":78,"@type":74},"Rutland notes that southern blacks share traits similar to white southerners and often have more suburban, family-involved lives, while northern blacks escaped slavery and segregation and assimilated to a greater degree.",{"name":80,"@type":71,"acceptedAnswer":81},"How do foreign-born blacks typically respond in messaging?",{"text":82,"@type":74},"Foreign-born blacks are described as responding to aspirational themes, since many came to America for opportunity and engage with messages supporting that idea.","https://schema.org",{"og:url":51,"og:type":85,"og:title":13,"og:site_name":57,"og:description":14},"article",{"robots":87,"canonical":51},"index,follow",{"doc_id":7,"site_id":24},{"code":4,"msg":5,"data":90},[91,95,99,102,106,111,116,121,126,129,133],{"id":20,"doc_module":4,"doc_module_name":46,"category_name":92,"show_sort_weight":93,"slug":94},"Story & Novel",90,"story-novel",{"id":21,"doc_module":4,"doc_module_name":46,"category_name":96,"show_sort_weight":97,"slug":98},"Literature",80,"literature",{"id":11,"doc_module":4,"doc_module_name":46,"category_name":12,"show_sort_weight":100,"slug":101},70,"exam",{"id":29,"doc_module":4,"doc_module_name":46,"category_name":103,"show_sort_weight":104,"slug":105},"Comic",60,"comic",{"id":107,"doc_module":4,"doc_module_name":46,"category_name":108,"show_sort_weight":109,"slug":110},6,"Technology",50,"technology",{"id":112,"doc_module":4,"doc_module_name":46,"category_name":113,"show_sort_weight":114,"slug":115},7,"Healthcare",40,"healthcare",{"id":117,"doc_module":4,"doc_module_name":46,"category_name":118,"show_sort_weight":119,"slug":120},8,"Research & Report",30,"research-report",{"id":122,"doc_module":4,"doc_module_name":46,"category_name":123,"show_sort_weight":124,"slug":125},9,"Religion & Spirituality",20,"religion-spirituality",{"id":124,"doc_module":4,"doc_module_name":46,"category_name":127,"show_sort_weight":124,"slug":128},"World Cup","world-cup",{"id":130,"doc_module":4,"doc_module_name":46,"category_name":131,"show_sort_weight":130,"slug":132},10,"Lifestyle","lifestyle",{"id":134,"doc_module":4,"doc_module_name":46,"category_name":135,"show_sort_weight":29,"slug":136},19,"General","general"]