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The study employs a descriptive qualitative method with a pragmatic approach. Data were collected from 11 TikTok videos uploaded by six influencer accounts providing scholarship mentoring, yielding 107 directive utterances. Findings show orders most frequent among males, while females prefer suggestions, indicating gender-related differences in politeness and explicitness.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/directive-speech-acts-in-tiktok-based-scholarship-mentoring-a-gender-perspective/202259/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/directive-speech-acts-in-tiktok-based-scholarship-mentoring-a-gender-perspective/202259.png","ImageObject",300,407,{"name":92,"@type":93},"Melati","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-11-01","2026-09-04",true,{"@type":102,"interactionType":103,"userInteractionCount":52},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What does the study analyze regarding TikTok scholarship mentoring?","Question",{"text":112,"@type":113},"The study analyzes directive speech acts used in scholarship preparation mentoring content and their perlocutionary effects.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"How were the research data collected?",{"text":117,"@type":113},"Data were collected from 11 TikTok videos uploaded by six influencer accounts that provide scholarship preparation mentoring.",{"name":119,"@type":110,"acceptedAnswer":120},"What communication tendency differences appear between male and female influencers?",{"text":121,"@type":113},"Male influencers most frequently use orders, while female influencers more often use suggestions, suggesting differences in explicitness and politeness.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},202259,1788543928,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":52,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":139,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":129,"read_time":144,"preview_page_count":4},962085570644,"https://ap-avatar.wpscdn.com/davatar_994ba38a5ba835b3df7d355c54d3ed8d","Directive Speech Acts in TikTok-Based  \nScholarship Mentoring: A Gender Perspective  \nSepti Kartika Putri 1* , Farida Indri Wijayanti2  \n1, 2, English Education Department, Faculty of Cultures and Languages, UINRaden Mas Said Surakarta, Surakarta, Indonesia  \nArticle history:  \nReceived  \n8 June 2026  \nRevised  \n3 July 2026  \nAccepted  \n13 July 2026  \nAvailable online  \n15 July 2026  \nThis paper is licensed under Creative Commons Attribution 4.0 International License  \nAbstract: This study examines directive speech acts in scholarship preparation mentoring content on TikTok, analyzes the perlocutionary effects of these speech acts, and explores differences in their use between male and female influencers. The study employs a descriptive qualitative method with a pragmatic approach. Data were collected from 11 TikTok videos uploaded by six influencer accounts that provide scholarship preparation mentoring, including three male influencers and three female influencers. The data consisted of utterances containing directive speech acts, which were interpreted based on their situational and sociocultural contexts. The results indicate that there were 107 directive utterances containing situational and sociocultural contexts, of which 69 were produced by male influencers and 38 by female influencers. The most frequently used directive speech act among male influencers was orders (31.88%), while female influencers tended to use suggestions more frequently (36.84%). These findings reveal a tendency in the selected data: male influencers prefer more explicit communication strategies, whereas female influencers tend to use more polite communication strategies. This study suggests that the use of directive speech acts in digital academic guidance content may be influenced by gender, communication goals, and the interactional context of social media.  \nKeywords: directive speech acts, gender differences, TikTok, scholarship mentoring  \nINTRODUCTION  \nIn today’s digital era, TikTok has rapidly evolved from an entertainment platform into an educational medium. Many content creators and influencers now produce content that offers education, motivation, and useful information, including digital mentoring for scholarships, study-abroad opportunities, interview preparation, and other topics that help audiences efficiently find the information they need. Among the various forms of educational content available on TikTok, scholarship mentoring has become increasingly popular.  \nMany influencers use TikTok to share tips on how to apply for scholarships, write essays, prepare for interviews, and explore academic opportunities. These interactions often  \ninclude directive speech acts intended to provide motivation, advice, or guidance to viewers throughout the scholarship application process. According to Prayitno et al. (2021), social media is one of the most influential tools across various aspects and spheres of social and cultural life, including government, law, politics, science and technology, and especially education. TikTok is a learning platform that is growing in popularity among students because it offers a wide range of easily accessible information and knowledge. In this context, TikTok functions as a mass media platform that provides a space for informal learning (Frizka & Listyaningrum, 2023) . TikTok is widely popular because its content features communication that is concise, fast-paced, persuasive, and interactive. In a study conducted by Afifah et al. (2025), the results showed that social media platforms serve not only as a means of communication but also as spaces for young people to express sociocultural aspects.  \nIn pragmatics, speech act theory is a key foundation for understanding how language is used not only as a medium for conveying information but also as a tool for engaging in specific social interactions. Pragmatics refers to a subdiscipline of linguistics that explores the use of language in specific situations (Nad","cbCaifklgNtnZaH4","https://ap.wps.com/l/cbCaifklgNtnZaH4","pdf",545880,15,"English","# Introduction\n## Speech act theory and directive speech acts\n## TikTok as an educational and mentoring medium\n## Gender perspective in scholarship mentoring","[{\"question\":\"What does the study analyze regarding TikTok scholarship mentoring?\",\"answer\":\"The study analyzes directive speech acts used in scholarship preparation mentoring content and their perlocutionary effects.\"},{\"question\":\"How were the research data collected?\",\"answer\":\"Data were collected from 11 TikTok videos uploaded by six influencer accounts that provide scholarship preparation mentoring.\"},{\"question\":\"What communication tendency differences appear between male and female influencers?\",\"answer\":\"Male influencers most frequently use orders, while female influencers more often use suggestions, suggesting differences in explicitness and politeness.\"}]","Directive Speech Acts in TikTok-Based Scholarship Mentoring - A Gender Perspective | PDF",38]