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It details the strategic objectives, key performance indicators, and essential qualifications required for the position. The role encompasses managing online marketing campaigns, optimizing digital channels for lead generation and brand awareness, and analyzing market trends to inform marketing strategies. Specific duties include overseeing search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content creation, and email marketing efforts. The manager will be responsible for budgeting, campaign performance tracking, and reporting to senior management. Essential skills include proficiency in digital marketing tools, a strong understanding of analytics, creative thinking, and excellent communication and leadership abilities. The document aims to serve as a comprehensive guide for hiring and performance evaluation within the digital marketing department, ensuring alignment with the company's overall business goals for 2025 and beyond. 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