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It explains how to master key digital marketing vocabulary, outlines the digital marketing mix elements with the 7D/7P structure, and contrasts traditional marketing with digital multi-channel approaches. The guide defines marketing and presents the roles of product, price, promotion, place, people, processes, and physical evidence, concluding with in-class activities such as true/false and example generation.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":20,"@type":76,"position":81},"https://docshare.wps.com/document/exam/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/digital-marketing-context-learning-objectives/409585/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/digital-marketing-context-learning-objectives/409585.png","ImageObject",300,407,{"name":92,"@type":93},"Pentious","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-11-01","2026-09-28",true,{"@type":102,"interactionType":103,"userInteractionCount":44},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What are the learning objectives of this digital marketing module?","Question",{"text":112,"@type":113},"Students are expected to recognize features of the digital market and consumer behaviour, define the digital marketing mix (7D), compare traditional vs. digital marketing advantages, apply multichannel marketing, and use field-related terminology.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"What is the pre-assignment Top-30 about?",{"text":117,"@type":113},"Students create a personalized “Top-30 concepts of digital marketing” list by studying existing vocabulary sheets and selecting at least three useful sources, then writing explanations in their own words.",{"name":119,"@type":110,"acceptedAnswer":120},"How do the 7Ps differ from the traditional 4Ps?",{"text":121,"@type":113},"The traditional marketing mix includes 4Ps (Product, Price, Promotion, Place). With the rise of services, three additional elements are added: People, Processes, and Physical Evidence.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},409585,1790830166,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":19,"category_name":20,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":44,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":139,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":144,"read_time":145,"preview_page_count":4},1374404730887,"https://ap-avatar.wpscdn.com/davatar_6f874abed73319feea01a86fa6f0fab8","DEMSDeveloping E-marketing Skillsfor the Business Market  \nIntroduction toDigital marketing  \n# 1.Digital marketing context\n\nUNIVERSITY  \nOF APPLIED  \nSCIENCES  \nUTRECHT  \nP.PORTC  \nISCAP  \nTURKU AMK  \nTURKU UNIVERSITY OF  \nAPPLIED SCIENCES  \n# Learning objectives\n\nPrerequisite for student:Basics in marketing is recommended.  \nThe student is able to  \n·  Recognize special characters of the digital market and consumerbehaviour in them  \n·   Define the elements of the digital marketing mix(7D)  \n·  Compare advantages of traditional vs.digital marketing  \n·  Apply the principle of multichannel marketing  \n·   Demonstrate conduct of field related terminology  \n# Pre-assignment:Create up your own Top-30\n\nA wide range of specific terminology is used in digital marketing.Masteringthem will make you able to follow the study material,participate inprofessional discussions and get the feeling of mastering the area.Even         more,you get access to the flow of information that help you update yourknowledge continuously.Step 1:Search existing vocabulary sheets by using the search words 'digitalmarketing vocabulary/glossary/concepts/terms'and study at least three ofthem.You will find certain words standing out.Step 2:Choose the ones you find most relevant and create your own 'Top-30concepts of digital marketing'list.Write explanations for them using your ownwords.Returning instructions:.  \nCo-funded by  \nthe European Union  \n# The Marketing Mix\n\nMarketing  \nDefinition:“The process of exploring,creating,and deliveringvalue to meet the needs of a target market.\"  \nAccordingly,marketing  \nmust define a target audience,a message and channels toreach the target audience  \nutilizes several channels to reach the target groups(ak.k.multichannel marketing)  \nis expected to create sales opportunities and lead to cash flow  \n·fulills strategic goals of the organization  \n# Marketing Mix-the 7 'P's\n\nThe 'Marketing Mix'refers to elements thathelp an organization to stand out fromcompetition  \nIt is impossible to be good in everything,organizations have to choose their strategicstrengths  \n‘Promotion’(=marketing)is one of virtualelements of marketing,and the main topic ofthis module  \nFurther reading:Oxford College of marketing  \n# Background for 4P and 7P\n\nTraditionally(McCarthy,1960)the elements of the marketing mix have been(the4Ps):  \n·Product (features and layers of the product)  \n●Price (related to quality and competitors)  \n·Promotion (actions of advertising and promotion)Place (how the product/service is made accessible for buyers)  \nThe rise of the service industry in the 1980s brought up three new elements in themarketing mix(Booms &Bitner,1981)  \n·People(staff and people involved in customer processes)  \n·Processes (how the product or service is delivered)  \n·Physical Evidence (how it looks and feels like in the premises)  \n# How to apply the“7P Marketing mix”inpractice\n\nDEMS  \nDeveloping E-marketing Skills  \nfor the Business Market  \n\"Marketing Mix is the set of controllable variables that the firm can use to influence the buyer's response.\"(Philip Kotler)  \nThe marketing mix must be determined according to the special treats of the product/service,the competition,and the habits and expectations of the buyers:  \n# In-class activity\n\n·True or false:marketing=advertising  \n·7P-give some examples of”P's”(donot look at the slides)  \n·What does 'Place'include in traditionalmarketing?In digital environment?","cbCailDLIYP4VmmQ","https://ap.wps.com/l/cbCailDLIYP4VmmQ","pdf",3091677,53,"English","# 1. Digital marketing context\n## Learning objectives\n## Pre-assignment: Create up your own Top-30\n## The Marketing Mix\n## Marketing Mix - the 7 'P's\n## Background for 4P and 7P\n## How to apply the “7P Marketing mix” in practice\n## In-class activity","[{\"question\":\"What are the learning objectives of this digital marketing module?\",\"answer\":\"Students are expected to recognize features of the digital market and consumer behaviour, define the digital marketing mix (7D), compare traditional vs. digital marketing advantages, apply multichannel marketing, and use field-related terminology.\"},{\"question\":\"What is the pre-assignment Top-30 about?\",\"answer\":\"Students create a personalized “Top-30 concepts of digital marketing” list by studying existing vocabulary sheets and selecting at least three useful sources, then writing explanations in their own words.\"},{\"question\":\"How do the 7Ps differ from the traditional 4Ps?\",\"answer\":\"The traditional marketing mix includes 4Ps (Product, Price, Promotion, Place). With the rise of services, three additional elements are added: People, Processes, and Physical Evidence.\"}]","Digital Marketing Context - Learning Objectives | PDF",1790582661,134]