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Designers increasingly face complex decisions with far-reaching organizational consequences, making decision-making capability a core learning need. The paper proposes a pilot study in a student project introducing professional decision-making tools to validate design selections from feasibility concepts using a hierarchy of criteria, connecting design practice with business strategy.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/decision-making-in-product-design-bridging-the-gap-between-inception-and-reality/600874/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/decision-making-in-product-design-bridging-the-gap-between-inception-and-reality/600874.png","ImageObject",300,407,{"name":92,"@type":93},"mieayamfan","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-31","2026-10-15",true,{"@type":102,"interactionType":103,"userInteractionCount":19},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"为什么产品设计中的决策会变得更复杂？","Question",{"text":112,"@type":113},"文中指出，现代设计不再只是创意驱动的解决方案，而是结构化流程，且设计师需要在组织未来产生深远影响的复杂挑战中做出好坏决策。","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"Double Diamond 设计流程包含哪些阶段？",{"text":117,"@type":113},"Double Diamond 将设计流程可视化为四个离散阶段：Discover、Define、Develop、Deliver。",{"name":119,"@type":110,"acceptedAnswer":120},"作者通过学生项目如何验证设计选择？",{"text":121,"@type":113},"论文提出的试点研究向毕业年级学生引入专业决策工具，并用一套标准层级对从初步可行性概念中选择合适设计进行验证。","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},600874,1792317212,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":19,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":139,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":144,"read_time":41},962090893677,"https://ap-avatar.wpscdn.com/davatar_3d24733baf745e90a7e4bdd5f77d97b2","Decision Making in Product Design: Bridging the gap between inception and reality  \nJulian Lindley, University of Hertfordshire, United Kingdom  \nRichard Adams, University of Hertfordshire, United Kingdom  \nLes Wynn, HCL Technologies, United Kingdom  \nAbstract  \nProduct Design in the modern world is a complex multifaceted discipline comprising of many skills and applications. It also operates in broader cross-disciplinary contexts within direct teams, while also contributing to the strategic business processes of commercial enterprises,  \ngovernment/councils and not for profit organizations. It is no longer a purely creative problem solving activity where a good idea or innovation is enough to push forward a new product. For the majority of the design profession the days of design on the back of an envelope are gone. Today design is a structured activity with recognizable and repeatable methodologies and processes. Within this the profession is acknowledging and aligning with the principles of business management. A consequence of this is that designers are being asked to undertake increasingly complex challenges where the consequences of making good or bad decisions have far reaching implications for the future of an organization. Education needs to train designers to recognize and operate in these complex situations. As a response Universities now include project or design management within curriculum.  \n‘The new program should equip the students with not only the ability to design, manufacture and test design solutions; but also with a firm knowledge of business strategy’ (Guo, 2015)  \nHowever the authors have recognized a gap within the profession and education for a more structured and validated approach to decision making within the design process (Norman, 2010) . This paper outlines a pilot study within a student project whereby professional decision making tools are introduced to final year students and used to validate selection of appropriate designs from initial feasibility concepts against a hierarchy of criteria. Would designers see the value or would they perceive it as an intrusive addition to what they believe should be an intuitive process?  \nKey words  \nproject management, decision making, selection tools.  \n1 Introduction  \nProduct Design has grown rapidly in the last few years from a creative response, solving problems in imaginative ways, to a more complex professional activity. With the former, product designers justified their work through presenting ideas as images and models, the value of which being defined by how “wow’d” the client was at the presentation. Although this is a simplistic view it reflects the starting point of the profession which is gradually becoming more sophisticated in how ideas need to be justified against contexts, and validated using repeatable design processes and methodology. Two key pieces of work are the book Design Management by Kathryn Best (2006), which crystallized our understanding of the value of design to industry and the UK’s Design Council Double Diamond description of the Design Process (Design Council, 2015) . The Double Diamond is a way of visualizing the design process as four discrete stages Discover-Define-Develop-Deliver. The latter two stages develop and deliver are well understood, where a designer’s creative response toa given product specification, or narrow brief supplied by another is made real through concept generation, review, refinement and prototyping, combined with an understanding of production processes. This Develop and Deliver window from brief to product reality is the bedrock of what is taught in universities and colleges. It forms the essential proving ground for building skills and creative sensibilities. With the increasing acceptance of the idea that Design Thinking is a legitimate business tool (Rauth, Carlgren & Elmquist, 2014) to drive innovation designers have developed beyond this reactive role to working at the very inception point","cbCaibb73MtCNju7","https://ap.wps.com/l/cbCaibb73MtCNju7","pdf",745117,12,"English","# Abstract\n# 1 Introduction\n# 2 the design process","[{\"question\":\"为什么产品设计中的决策会变得更复杂？\",\"answer\":\"文中指出，现代设计不再只是创意驱动的解决方案，而是结构化流程，且设计师需要在组织未来产生深远影响的复杂挑战中做出好坏决策。\"},{\"question\":\"Double Diamond 设计流程包含哪些阶段？\",\"answer\":\"Double Diamond 将设计流程可视化为四个离散阶段：Discover、Define、Develop、Deliver。\"},{\"question\":\"作者通过学生项目如何验证设计选择？\",\"answer\":\"论文提出的试点研究向毕业年级学生引入专业决策工具，并用一套标准层级对从初步可行性概念中选择合适设计进行验证。\"}]","Decision Making in Product Design - Bridging the gap between inception and reality | PDF",1792091550]