[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-151640-en":3,"doc-seo-151640-105":30,"detail-sidebar-cat-0-en-105":92},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"doc_content":15,"file_id":16,"file_url":17,"file_type":18,"file_size":19,"view_count":20,"is_deleted":4,"is_public":20,"is_downloadable":20,"audit_status":20,"page_count":21,"language":22,"language_code":23,"site_id":24,"html_lang":23,"table_of_contents":25,"faqs":26,"seo_title":27,"seo_description":14,"update_tm":28,"read_time":29},151640,687197207919,"Theodora","https://ap-avatar.wpscdn.com/avatar/a000253d6f5f7c60be?x-image-process=image/resize,m_fixed,w_180,h_180&k=1779446848396160552",8,"Research & Report","Data Storytelling Concepts","This document explores the fundamental concepts of data storytelling, emphasizing its importance as a communication method. It highlights that humans are inherently storytelling creatures, and stories, by provoking emotion, are more effective than simply presenting facts, ultimately leading to behavioral change. The document clarifies that data storytelling extends beyond mere slides, linking actionable insights derived from data with a clear message to enhance understanding of complex information. It references popular formats like TED Talks and historical examples such as Florence Nightingale's impactful use of data visualization to communicate crucial information about mortality causes. The text delves into the deep cultural and psychological roots of storytelling, explaining how narratives fulfill needs for pattern recognition and allow for vicarious experiences. It details how the blending of facts and emotions in stories, amplified by neural coupling, creates a sense of connection and makes information more readily accepted. The core argument is that narratives are essential because they integrate factual data with emotional resonance, facilitating understanding and connection.","Why te ll a story?  \nDATA STORYTELLING CONCEPTS  \nJoe Franklin  \nSenior Curriculum Manager, DataCamp  \nHumans are storytelling creatures  \n1  \n Story telling is a proven method of communication  \n Stories provoke emotion  \n Emotion leads to change  \nBrent Dykes, \"Effective Data Storytelling\" (Wiley 2020)  \nStories are better than \"just the facts\"  \nChanging behaviors  \n Story telling isn't just slides  \n An actionable insight is a conclusion drawn from data  \n Data stories relate insights with a message  \n Complex information is easier to understand  \nTED talks are popular, short format lectures by subject matter experts about something they find to be important  \nNightingale's graph  \nFlorence Nightingale made the calendar year into a circle, charting casualty causes by month  \nLet's practice!  \nDATA STORYTELLING CONCEPTS  \nThe very human basis for data stories  \nDATA STORYTELLING CONCEPTS  \nJoe Franklin  \nSenior Curriculum Manager, DataCamp  \nDeep cultural reasons that stories work  \n Narratives are derived from psychological needs  \n People seek patterns and stories explain those patterns  \n There are many types of stories, such as fables, parables and even public service announcements  \nKnow what they know and feel what they feel  \n We can vicariously experience something through a story  \n Facts are perceived and emotion felt as the parts of the brain work together  \n You can feel good based on a pleasant podcast or TV show  \nMental simulation  \n Narratives are important because they blend fact s and emotion  \n Neural coupling makes us feel as though we are all connected in a good way  \n Our brains readily accept facts as presented in a story","cbCaigNTgP3nyzGB","https://ap.wps.com/l/cbCaigNTgP3nyzGB","pdf",15296596,1,21,"English","en",105,"# Data Storytelling Concepts\n## Why tell a story?\n## Data storytelling isn't just slides\n## Nightingale's graph\n## The very human basis for data stories","[{\"question\":\"Why is storytelling an effective communication method?\",\"answer\":\"Storytelling is effective because humans are storytelling creatures who naturally seek patterns. Stories provoke emotion, which can lead to change, making them more impactful than just presenting facts.\"},{\"question\":\"How does data storytelling differ from simply presenting data?\",\"answer\":\"Data storytelling involves relating actionable insights derived from data with a clear message. This makes complex information easier to understand and can lead to behavioral change, going beyond a mere presentation of facts or a collection of slides.\"},{\"question\":\"What is the psychological basis for the effectiveness of data stories?\",\"answer\":\"Narratives fulfill psychological needs for pattern explanation and allow for mental simulation, enabling us to vicariously experience situations. The blending of facts and emotions in stories, aided by neural coupling, makes information more relatable and readily accepted.\"}]","Data Storytelling Concepts | PDF",1787846036,53,{"code":4,"msg":31,"data":32},"ok",{"site_id":24,"language":23,"slug":33,"title":13,"keywords":34,"description":14,"schema_data":35,"social_meta":87,"head_meta":89,"extra_data":91,"updated_unix":28},"data-storytelling-concepts","",{"@graph":36,"@context":86},[37,54,69],{"@type":38,"itemListElement":39},"BreadcrumbList",[40,44,48,51],{"item":41,"name":42,"@type":43,"position":20},"https://docshare.wps.com","Home","ListItem",{"item":45,"name":46,"@type":43,"position":47},"https://docshare.wps.com/document/","Document",2,{"item":49,"name":12,"@type":43,"position":50},"https://docshare.wps.com/document/research-report/",3,{"item":52,"name":13,"@type":43,"position":53},"https://docshare.wps.com/document/data-storytelling-concepts/151640/",4,{"url":52,"name":13,"@type":55,"author":56,"headline":13,"publisher":58,"fileFormat":61,"inLanguage":23,"description":14,"dateModified":62,"datePublished":63,"encodingFormat":61,"isAccessibleForFree":64,"interactionStatistic":65},"DigitalDocument",{"name":9,"@type":57},"Person",{"url":41,"name":59,"@type":60},"DocShare","Organization","application/pdf","2026-09-04","2026-08-27",true,{"@type":66,"interactionType":67,"userInteractionCount":20},"InteractionCounter",{"@type":68},"ViewAction",{"@type":70,"mainEntity":71},"FAQPage",[72,78,82],{"name":73,"@type":74,"acceptedAnswer":75},"Why is storytelling an effective communication method?","Question",{"text":76,"@type":77},"Storytelling is effective because humans are storytelling creatures who naturally seek patterns. Stories provoke emotion, which can lead to change, making them more impactful than just presenting facts.","Answer",{"name":79,"@type":74,"acceptedAnswer":80},"How does data storytelling differ from simply presenting data?",{"text":81,"@type":77},"Data storytelling involves relating actionable insights derived from data with a clear message. This makes complex information easier to understand and can lead to behavioral change, going beyond a mere presentation of facts or a collection of slides.",{"name":83,"@type":74,"acceptedAnswer":84},"What is the psychological basis for the effectiveness of data stories?",{"text":85,"@type":77},"Narratives fulfill psychological needs for pattern explanation and allow for mental simulation, enabling us to vicariously experience situations. 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