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No part of this book may be used or reproduced in any manner without written permission except in the case of brief quotations in critical articles or reviews.  \nPublished by CareerCup, LLC, Palo Alto, CA. Version 1.01391280371759.  \nFor more information, contact [support@careercup.com](support@careercup.com).  \n978-0984782819 (ISBN 13)  \nTo my little buddy, Davis.  \n~ Gayle  \nTo Tim, who supports me in all my adventures.  \n~ Jackie  \nTable of Contents  \n1. Introduction  \nWhy does this matter?  \nWho are we?  \nWhat now?  \n2. The Product Manager Role  \nWhat is a PM?  \nFunctions of a PM  \nTop Myths about Product Management  \nProject Managers and Program Managers  \n3. Companies  \nHow the PM Role Varies  \nGoogle  \nMicrosoft  \nApple  \nFacebook  \nAmazon  \nYahoo  \nTwitter  \nStartups  \n4. Getting the Right Experience  \nNew Grads  \nMaking the Most of Career Fairs  \nDo you need an MBA?  \nWhy Technical Experience Matters  \nTransitioning from Engineer to Product Manager  \nTransitioning from Designer to Product Manager  \nTransitioning from Other Roles  \nWhat Makes a Good Side Project?  \n5. Career Advancement  \nTips and Tricks for Career Advancement  \nQ & A: Fernando Delgado, Sr . Director, Product Management at Yahoo  \nQ & A: Ashley Carroll, Senior Director of Product Management, DocuSign  \nQ & A: Brandon Bray , Principal Group Program Manager, Microsoft  \nQ & A: Thomas Arend, International Product Lead, Airbnb  \nQ & A: Johanna Wright, VP at Google  \nQ & A: Lisa Kostova Ogata, VP [of Product at Bright.com](of Product at Bright.com)  \n6. Behind the Interview Scenes  \nGoogle  \nMicrosoft  \nFacebook  \nApple  \nAmazon  \nYahoo  \nTwitter  \nDropbox  \n7. Resumes  \nThe 15 Second Rule  \nThe Rules  \nAttributes of a Good PM Resume  \nWhat to Include  \n8. Real Resumes: Before & After  \nRichard Wang (Anony mized)  \nPaul Unterberg  \nAmit Agarwal (Anony mized)  \nAdam Kazwell  \n9. Cover Letters  \nElements of a Good PM Cover Letter  \nThe Cover Letter Template  \nA Great Cover Letter  \n10. Company Research  \nThe Product  \nThe Strategy  \nThe Culture  \nThe Role  \nThe Questions  \n11. Define Yourself  \n“Tell Me About Yourself”(The Pitch)  \n“Why do you want to work here?”  \n“Why should we hire you?”  \n“Why are you leaving your currentjob?”  \n“What do you like to do in your spare time?”  \n“Where do you see yourself in five years?”  \n“What are your strengths and weaknesses?”  \nSample Strengths  \nSample Weaknesses  \n12. Behavioral Questions  \nWhy These Questions Are Asked  \nPreparation  \nFollow-Up Questions  \nTypes of Behavioral Questions  \n13. Estimation Questions  \nApproach  \nNumbers Cheat Sheet  \nTips and Tricks  \nExample Interview  \nSample Questions  \n14. Product Questions  \nAbout the Product Question  \nType 1: Designing a Product  \nType 2: Improving a Product  \nType 3: Favorite Product  \nPreparation  \nTips and Tricks  \nSample Questions  \n15. Case Questions  \nThe Case Question: Consultants vs. PMs  \nWhat Interviewers LookFor  \nUseful Frameworks  \nProduct Metrics  \nInterview Questions  \n16. Coding Questions  \nWho Needs To Code  \nWhat You Need To Know  \nHow You Are Evaluated  \nHow To Approach  \nDeveloping an Algorithm  \nAdditional Questions  \nSolutions  \n17. Appendix  \nIan McAllister: Top 1% PMs vs. Top 10% PMs  \nAdam Nash: Be a Great Product Leader  \nSachin Rekhi: The Inputs to a Great Product Roadmap  \nKen Norton: How to Hire a Product Manager  \nAmazon Leaders","cbCailMLpbKmXeaM","https://ap.wps.com/l/cbCailMLpbKmXeaM","pdf",1887106,339,"English","# Introduction\n## Why does this matter?\n## Who are we?\n## What now?\n# The Product Manager Role\n## What is a PM?\n## Functions of a PM\n## Top Myths about Product Management\n## Project Managers and Program Managers\n# Companies\n## How the PM Role Varies\n## Google\n## Microsoft\n## Apple\n## Facebook\n## Amazon\n## Yahoo\n## Twitter\n## Startups\n# Getting the Right Experience\n## New Grads\n## Making the Most of Career Fairs\n## Do you need an MBA?\n## Why Technical Experience Matters\n# Career Advancement\n## Tips and Tricks for Career Advancement\n## Q & A sessions","[{\"question\":\"Why is product management described as an elusive role, and what does the book argue about accessibility?\",\"answer\":\"The book explains that product management often lacks formal schooling and training, making it hard to understand what PMing involves. 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