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The correction provides a necessary update to the Funding and Acknowledgement statement of the original study. Specifically, it discloses that the research was supported by the Council for Science, Technology and Innovation through the 'Cross-ministerial Strategic Innovation Promotion Program (SIP),' focusing on the development of foundational technologies and rules for the expansion of the virtual economy under project number JPJ012495, funded by NEDO. This notice ensures the transparency and completeness of the research funding declaration, upholding academic standards for institutional attribution and financial disclosure in published scientific literature. 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Kadoya Y, Khan MSR, Nabeshima H, Kuramoto Y, Kurita Y. How surface texture affects consumers’willingness to pay: Evidence from smartphone covers. PLoS One. 2025;20(12):e0338004 . [https://doi](https://doi). org/10 . 1371/journal. pone.0338004 PMID: 41343556  \nOPEN ACCESS  \nCitation: Kadoya Y, Khan MSR, Nabeshima H, Kuramoto Y, Kurita Y (2026) Correction: How surface texture affects consumers’ willingness to pay: Evidence from smartphone covers.  \nPLoS One 21(1): e0340319. [https://doi](https://doi). org/10.1371/journal.pone.0340319  \nPublished: January 5, 2026  \nCopyright: © 2026 Kadoya et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.  \nPLOS One | [https://doi.org/10.1371/journal.pone.0340319](https://doi.org/10.1371/journal.pone.0340319) January 5, 2026 1 / 1","cbCaimDlaWi28RMm","https://ap.wps.com/l/cbCaimDlaWi28RMm","pdf",65629,"English","## Funding and Acknowledgement Correction\n## Citation and Publication Details","[{\"question\":\"What is the primary purpose of this document?\",\"answer\":\"This document is an official correction to a previously published PLOS One article to include missing information in the Funding and Acknowledgement statement.\"},{\"question\":\"Which funding agency and program are now acknowledged?\",\"answer\":\"The work is now acknowledged as being supported by the Council for Science, Technology and Innovation's Cross-ministerial Strategic Innovation Promotion Program (SIP), with funding provided by NEDO.\"},{\"question\":\"What is the specific project reference for the added funding?\",\"answer\":\"The project is identified by the reference code JPJ012495, titled 'Development of foundational technologies and rules for expansion of the virtual economy'.\"}]","Correction - How surface texture affects consumers’ willingness to pay: Evidence from smartphone covers | PDF",1790690596]