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The document establishes foundational rules for logo and symbol usage, including permitted behavior, layout constraints, and scaling requirements. It specifies minimum sizes for print and digital to prevent degradation, defines a safety area based on letter proportions, and lists approved color pairings to support visual accessibility on varied backgrounds. It also clarifies when the Coral symbol may replace the full logo.","Brand Guidelines  \nIntroduction  \nBrand identity guidelines ensure consistent use of Coral's identity at the foundational level. These guidelines should be used as designers build out new Coral-brand materials .  \nUse these guidelines as the building blocks ofthe brand . Refer to specific guidelines for implementation  \nTable of Contents  \nLogo & Symbol 04  \nLockups 18  \nColor Palette 31  \nTypography 34  \nPattern 37  \nIllustration 39  \nBrand Tone 42  \nLogo + Symbol  \nCoral's graphic identity (logotype and symbol) is intended for use on all formal and outward-facing applications.  \nNever alter the scale or spacing around or between the logo and symbol, their colorations, or typographic formation. Do not redraw or alter them in any form that is not recommended in this chapter.  \nLogo  \nLogotype  \nThe logo is Coral’s primary brand element, best used on a white background for maximum impact and clarity.  \nOn the following slides, you’ll find other acceptable color pairings for the logo.  \nGoogle Drive Link  \nLogo  \nLogo Scaling  \nThe logotype should always be scaled maintaining its original proportions.  \nThe logotype should not be scaled below 12 mm (print media) or 30 px (digital media) in width, as demonstrated below, to avoid any degradation of the mark.  \nLogo  \nSafety Area & Spacing  \nA minimum safety area surrounding the logotype has been established to give it breathing room and to ensure its legibility.  \nThe safety area can be measured using the width of the dot of the letter 'r' (marked as “x” in the diagram) . For maximum legibility, it is important that no graphic elements or text enter the safety area.  \nLogo  \nColor Pairings  \nThe Coral brand identity is flexible enough to adapt toa variety of digital environments through a range of approved color combinations.  \nBeyond our primary color, these are other acceptable (digital) pairings for the logo that ensure visual accessibility and brand consistency across diverse UI backgrounds and creative applications.  \nSymbol  \nCoral Symbol  \nThe Coral symbol was created for specific uses, and should not be used as a replacement for the logo.  \nThe symbol may be used on physical products where the area for printing does not meet the minimum scale for the logotype, or in lockups where “Coral” is already stated and established.  \nGoogle Drive Link","cbCaibugyjWgbX9r","https://ap.wps.com/l/cbCaibugyjWgbX9r","pdf",5811987,49,"English","en",105,"# Logo & Symbol\n## Lockups\n## Color Palette\n## Typography\n## Pattern\n## Illustration\n## Brand Tone","[{\"question\":\"What is the purpose of Coral’s Brand Guidelines?\",\"answer\":\"They ensure consistent use of Coral’s identity at a foundational level when creating new Coral-brand materials.\"},{\"question\":\"What rules apply to scaling the Coral logotype?\",\"answer\":\"Scale the logotype while maintaining original proportions, and do not reduce below the stated minimum width for print (12 mm) or digital (30 px).\"},{\"question\":\"When can the Coral symbol be used instead of the logo?\",\"answer\":\"Use the symbol only for specific cases: on physical products where print area is too small for the logotype, or in lockups where “Coral” is already established.\"}]","Coral Brand Guidelines - Brand identity guidelines | PDF",1793611800,123,{"code":4,"msg":82,"data":83},"ok",{"site_id":75,"language":74,"slug":84,"title":65,"keywords":85,"description":66,"schema_data":86,"social_meta":139,"head_meta":141,"extra_data":143,"updated_unix":79},"coral-brand-guidelines-brand-identity-guidelines","",{"@graph":87,"@context":138},[88,102,121],{"@type":89,"itemListElement":90},"BreadcrumbList",[91,95,97,100],{"item":92,"name":93,"@type":94,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":96,"name":9,"@type":94,"position":14},"https://docshare.wps.com/document/",{"item":98,"name":30,"@type":94,"position":99},"https://docshare.wps.com/document/technology/",3,{"item":101,"name":65,"@type":94,"position":19},"https://docshare.wps.com/document/coral-brand-guidelines-brand-identity-guidelines/672870/",{"url":101,"name":65,"@type":103,"image":104,"author":109,"headline":65,"publisher":111,"fileFormat":114,"inLanguage":74,"description":66,"dateModified":115,"datePublished":115,"encodingFormat":114,"isAccessibleForFree":116,"interactionStatistic":117},"DigitalDocument",{"url":105,"@type":106,"width":107,"height":108},"https://docshare.wps.com/thumbnails/coral-brand-guidelines-brand-identity-guidelines/672870.png","ImageObject",300,407,{"name":63,"@type":110},"Person",{"url":92,"name":112,"@type":113},"DocShare","Organization","application/pdf","2026-11-02",true,{"@type":118,"interactionType":119,"userInteractionCount":14},"InteractionCounter",{"@type":120},"ViewAction",{"@type":122,"mainEntity":123},"FAQPage",[124,130,134],{"name":125,"@type":126,"acceptedAnswer":127},"What is the purpose of Coral’s Brand Guidelines?","Question",{"text":128,"@type":129},"They ensure consistent use of Coral’s identity at a foundational level when creating new Coral-brand materials.","Answer",{"name":131,"@type":126,"acceptedAnswer":132},"What rules apply to scaling the Coral logotype?",{"text":133,"@type":129},"Scale the logotype while maintaining original proportions, and do not reduce below the stated minimum width for print (12 mm) or digital (30 px).",{"name":135,"@type":126,"acceptedAnswer":136},"When can the Coral symbol be used instead of the logo?",{"text":137,"@type":129},"Use the symbol only for specific cases: on physical products where print area is too small for the logotype, or in lockups where “Coral” is already established.","https://schema.org",{"og:url":101,"og:type":140,"og:title":65,"og:site_name":112,"og:description":66},"article",{"robots":142,"canonical":101},"index,follow",{"doc_id":61,"site_id":75}]