[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-en-105":3,"doc-seo-594038-105":59,"doc-detail-594038-en":130},{"code":4,"msg":5,"data":6},0,"success",[7,13,18,23,28,33,38,43,48,51,55],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},1,"Document","Story & Novel",90,"story-novel",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":16,"slug":17},2,"Literature",80,"literature",{"id":19,"doc_module":4,"doc_module_name":9,"category_name":20,"show_sort_weight":21,"slug":22},4,"Exam",70,"exam",{"id":24,"doc_module":4,"doc_module_name":9,"category_name":25,"show_sort_weight":26,"slug":27},5,"Comic",60,"comic",{"id":29,"doc_module":4,"doc_module_name":9,"category_name":30,"show_sort_weight":31,"slug":32},6,"Technology",50,"technology",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":36,"slug":37},7,"Healthcare",40,"healthcare",{"id":39,"doc_module":4,"doc_module_name":9,"category_name":40,"show_sort_weight":41,"slug":42},8,"Research & Report",30,"research-report",{"id":44,"doc_module":4,"doc_module_name":9,"category_name":45,"show_sort_weight":46,"slug":47},9,"Religion & Spirituality",20,"religion-spirituality",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":49,"show_sort_weight":46,"slug":50},"World Cup","world-cup",{"id":52,"doc_module":4,"doc_module_name":9,"category_name":53,"show_sort_weight":52,"slug":54},10,"Lifestyle","lifestyle",{"id":56,"doc_module":4,"doc_module_name":9,"category_name":57,"show_sort_weight":24,"slug":58},19,"General","general",{"code":4,"msg":60,"data":61},"ok",{"site_id":62,"language":63,"slug":64,"title":65,"keywords":66,"description":67,"schema_data":68,"social_meta":123,"head_meta":125,"extra_data":127,"updated_unix":129},105,"en","constraints-imposed-on-the-creative-cover-letter-writing-by-digital-online-job-advertisements","Constraints imposed on the creative cover letter writing by digital online job advertisements","","Genre studies on job cover letters focus on linguistic analyses of structure and strategies applicants typically use for self-promotion, yet little work describes the writing context itself. This study investigates how the job advertisement as essential context shapes the cover letter, and whether the cover letter remains central in the digital recruitment era. Using a genre-based analysis of one online Australian job advertisement and an applicant’s response, results indicate that open-ended, creative cover letters may no longer dominate the process.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/constraints-imposed-on-the-creative-cover-letter-writing-by-digital-online-job-advertisements/594038/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/constraints-imposed-on-the-creative-cover-letter-writing-by-digital-online-job-advertisements/594038.png","ImageObject",300,407,{"name":92,"@type":93},"Franzy","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-27","2026-10-15",true,{"@type":102,"interactionType":103,"userInteractionCount":8},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What context does the study examine in relation to cover letter writing?","Question",{"text":112,"@type":113},"It examines the job advertisement as an essential contextual aspect and how it impacts the cover letter.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"How does the study assess cover letters in the digital recruitment era?",{"text":117,"@type":113},"Through a genre-based move analysis of an online job advertisement and the response of an applicant, evaluating whether the cover letter still holds major significance.",{"name":119,"@type":110,"acceptedAnswer":120},"What is the study’s main finding about creative cover letters?",{"text":121,"@type":113},"The open-ended and creative cover letter may no longer be the preeminent genre in the digital job application process.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},594038,1793136793,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":8,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":139,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":144,"read_time":145},2336478945519,"https://ap-avatar.wpscdn.com/davatar_085a072bc5b1113ac321206ff7593b45","| |  |  |\n| --- | --- | --- |\n| Australian Journal ofApplied Linguistics, 4 (3), 132–148 (2021) [https://doi.org/10.29140/ajal.v4n3.513](https://doi.org/10.29140/ajal.v4n3.513) |  |  |\n| Constraints imposed on the creative cover letter writing by digital online job advertisements |  | |\n| DEBBIE GUAN ENG HO a\u003Cbr>ALEX HENRY b |  |  |\n| a Universiti Brunei Darussalam, BRUNEI\u003Cbr>[debbie.guan@ubd.edu.bn](debbie.guan@ubd.edu.bn) | b Independent researcher, AUSTRALIA [alex.henry470@gmail.com](alex.henry470@gmail.com) |  |\n| Abstract\u003Cbr>Genre studies on the job cover letter (letter of application) have focused mainly on linguistic analyses of the genre in terms of the generic structure and linguistic strategies commonly used by applicants. These studies have taken the view that the cover letter was an open-ended opportunity for favourable self-promotion. However, to date no study has provided a detailed description of the context in which these letters were written. This study examines one essential contextual aspect, the job advertisement, and its impact on the cover letter. It aims to determine if the cover letter is still of major significance in the application process in the digital era. Based on a genre-based analysis of a case study of an online job advertisement from an Australian-based recruitment website together with the response of an applicant, it is found that the open-ended and creative cover letter may no longer be the preeminent genre of the job application process.\u003Cbr>Keywords: cover letter, genre analysis, rhetorical move structure, online recruitment, automated screening, lexico-grammatical analysis |  |  |\n| Introduction\u003Cbr>Genre analysis as an approach in language teaching is well established in the academic domain both in the English speaking and non-English speaking contexts (Swales, 1981, 1996; Bhatia, 1991; Thompson, 1994; Jacoby, Leech & Holten, 1995; Henry & Roseberry, 1996, 1998, 2001) . In genre analysis, students are taught to relate the linguistic features of a particular genre and how they serve to communicate the purpose of that genre effectively. This communicative purpose and the context |  |  |\n\nCopyright: © 2021 Debbie Guang Eng Ho & Alex Henry. This is an open access article distributed under the terms of the Creative Commons Attribution Non-Commercial 4. 0 International License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.  \nData Availability Statement: All relevant data are within this paper.  \noverriding the genre plays a significant role in a genre-based approach to language learning. A genre consists of a series of moves (Swales, 1981, 1990) in a text. Each move or part of the text conveys a particular purpose within the text which in some way contributes to the overall purpose of the text. Studies on genre analysis from various text types have been useful in helping students write better texts, such as tourist brochures (Henry & Roseberry, 1996, 1998) and specialised scientific genres (Gledhill, 2000) . Perhaps one of the more well-established language teaching in genre analysis is the letter of application for a job (henceforth called the cover letter) . The importance of being able to produce an effective letter of application for a job is particularly important to a job seeker as it is the first step to getting an interview. This paper argues that while studies on the cover letter are well documented in the research literature, studies on this genre within the current norm of digital online advertisements have been negligible. Moreover, focus has thus far been on the cover letter with very little consideration of its overriding context – the job advertisement. This paper seeks to fill this gap by (i) carrying out a move analysis of the online job advertisement according to Swales (1981, 1990) rhetorical move structure and (ii) to find out the extent to which such an advertisement allows for an open-en","cbCairP5d5z2WmSE","https://ap.wps.com/l/cbCairP5d5z2WmSE","pdf",333008,17,"English","# Introduction\n## Genre analysis and the cover letter\n## Context: the job advertisement and digital ads","[{\"question\":\"What context does the study examine in relation to cover letter writing?\",\"answer\":\"It examines the job advertisement as an essential contextual aspect and how it impacts the cover letter.\"},{\"question\":\"How does the study assess cover letters in the digital recruitment era?\",\"answer\":\"Through a genre-based move analysis of an online job advertisement and the response of an applicant, evaluating whether the cover letter still holds major significance.\"},{\"question\":\"What is the study’s main finding about creative cover letters?\",\"answer\":\"The open-ended and creative cover letter may no longer be the preeminent genre in the digital job application process.\"}]","Constraints imposed on the creative cover letter writing by digital online job advertisements | PDF",1792078418,43]