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In this context, academia–industry collaboration supports curriculum currency and student professional competencies. The study investigates how professional associations involved in public relations within Türkiye contribute to undergraduate education. Qualitative semi-structured interviews with nine board members from PRAT, CCAT, and CCA were analyzed under six themes, concluding that stakeholder relations should be institutionally restructured.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/connectist-2026-a-qualitative-study-of-professional-associations-in-public-relations-education/501495/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/connectist-2026-a-qualitative-study-of-professional-associations-in-public-relations-education/501495.png","ImageObject",300,407,{"name":92,"@type":93},"WPS_1786070896","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-17","2026-10-03",true,{"@type":102,"interactionType":103,"userInteractionCount":29},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What does the study focus on in public relations education?","Question",{"text":112,"@type":113},"It examines the roles of professional associations operating in public relations within undergraduate education in Türkiye.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"How was the research conducted?",{"text":117,"@type":113},"The study used a qualitative approach with semi-structured interviews with nine board members from PRAT, CCAT, and CCA.",{"name":119,"@type":110,"acceptedAnswer":120},"What themes were used to evaluate the findings?",{"text":121,"@type":113},"The findings were evaluated under six themes: mission, sector needs and competency expectations, interaction with universities, curriculum and accreditation contributions, academic collaboration challenges, and proposed solutions.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},501495,1791496699,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":29,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":139,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":144,"read_time":145},549768072016,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","Connectist: Istanbul University Journal of Communication Sciences  \nConnectist 2026,(70): 85–102  \n[https://doi.org/10.26650/CONNECTIST2026-1822931](https://doi.org/10.26650/CONNECTIST2026-1822931)[ ](https://doi.org/10.26650/CONNECTIST2026-1822931)Submitted | Başvuru 13.11.2025  \nConnectist: Istanbul University Communication Sciences  \nResearch Article | Araştırma Makalesi  \nJournal  \nof  \nRevision Requested | Revizyon Talebi 14.11.2025 Last Revision Received | Son Revizyon 11.05.2026 Accepted | Kabul 13.05.2026  \nPublished Online | Online Yayın 08.07.2026  \n Open Access | Açık Erişim  \nAcademic–industry collaboration in public relations education: A qualitative study of professional associations in Türkiye  \nHalkla ilişkiler eğitiminde akademi–sektör iş birliği: Türkiye’de meslek örgütleri üzerinenitel bir araştırma  \nBirgül Üstünbaş Erdoğan 1  & Deniz Akbulut 1   \n1 İstanbul Aydin University, Faculty of Communication, Department of Public Relations and Publicity, İstanbul, Türkiye  \nAbstract Public relations education today is no longer limited to the transfer of theoretical knowledge; it is continuously updated to provide practical skills and establish stronger integration with the industry. In this context, academia–industry collaboration is important for keeping curricula up to date and enhancing students’ professional competencies. Professional associations are among the key stakeholders contributing to this process. This study examines the roles of professional associations operating in public relations within undergraduate education in Türkiye. Using a qualitative research method, semi-structured interviews were conducted with nine board members from the Public Relations Association of Türkiye (PRAT; Türkiye Halkla İlişkiler Derneği), the Communication Consultancies Association of Türkiye (CCAT; İletişim Danışmanlığı Şirketleri Derneği), and the Corporate Communicators Association (CCA; Kurumsal İletişimciler Derneği) . The findings were evaluated under six themes: the mission of professional associations in public relations education, sectoral needs and competency expectations, interaction with universities, contributions to curriculum and accreditation processes, challenges in academic collaboration, and proposed solutions. The study concludes that stakeholder relationships between professional associations and universities in Türkiye should be institutionally restructured.  \nÖz Halkla ilişkiler eğitimi günümüzde yalnızca kuramsal bilgi aktarımıyla sınırlı kalmamakta; uygulamaya dönük becerilerin  \nkazandırılması ve sektörle bütünleşik bir yapının oluşturulması gerekliliği doğrultusunda güncellenmektedir. Bu bağlamda akademi ve sektör iş birliği, müfredatların güncel tutulması ve öğrencilerin mesleki donanımlarının güçlendirilmesi açısından önem taşımaktadır. Bu süreçte meslek örgütleri, halkla ilişkiler eğitimine katkı sunan temel paydaşlar arasında yer almaktadır. Bu çalışmanın amacı, Türkiye’de halkla ilişkiler alanında faaliyet gösteren meslek örgütlerinin lisans eğitimisüreçlerindeki rollerini incelemektir. Nitel araştırma yöntemiyle yürütülen çalışmada, Türkiye Halkla İlişkiler Derneği, İletişim Danışmanlığı Şirketleri Derneği ve Kurumsal İletişimciler Derneği’nin yönetim kurullarında yer alan toplam 9 üye ile yarı yapılandırılmış görüşmeler gerçekleştirilmiştir. Araştırma bulguları; meslek örgütlerinin halkla ilişkiler eğitiminin gelişimindeki misyonu, sektörel ihtiyaç ve yetkinlik beklentileri, üniversitelerle etkileşim düzeyi, müfredat çalışmaları ve akreditasyonsüreçlerine katkıları, akademiyle iş birliğinde karşılaşılan zorluklar ve çözüm önerileri olmak üzere altı tema doğrultusundadeğerlendirilmiştir. Çalışma sonucunda, Türkiye’de faaliyet gösteren meslek örgütleri ile üniversiteler arasındaki paydaş ilişkilerinin kurumsal düzeyde yeniden yapılandırılması gerektiği ortaya konmuştur.  \nKeywords public relations education • professional associations • curriculum development • academia-industry collaborati","cbCainOypbu3qhGu","https://ap.wps.com/l/cbCainOypbu3qhGu","pdf",993242,18,"English","# Abstract\n# Purpose and context\n# Method\n# Findings and themes\n# Conclusion","[{\"question\":\"What does the study focus on in public relations education?\",\"answer\":\"It examines the roles of professional associations operating in public relations within undergraduate education in Türkiye.\"},{\"question\":\"How was the research conducted?\",\"answer\":\"The study used a qualitative approach with semi-structured interviews with nine board members from PRAT, CCAT, and CCA.\"},{\"question\":\"What themes were used to evaluate the findings?\",\"answer\":\"The findings were evaluated under six themes: mission, sector needs and competency expectations, interaction with universities, curriculum and accreditation contributions, academic collaboration challenges, and proposed solutions.\"}]","Connectist 2026 - A qualitative study of professional associations in public relations education | PDF",1791019862,45]