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It argues that shared underlying conceptual metaphors encode the core meanings of the tales and operate as plot-structuring mechanisms. It further compares how the DESIRE FOR POWER IS HUNGER metaphor manifests in patriarchal European societies versus the matriarchal precolonial Somali society, reflecting differences in the distribution of social and economic power between sexes.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/conceptual-metaphor-and-ogres-in-fairy-tales/635651/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/conceptual-metaphor-and-ogres-in-fairy-tales/635651.png","ImageObject",300,407,{"name":92,"@type":93},"Jacob","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-11-03","2026-10-22",true,{"@type":102,"interactionType":103,"userInteractionCount":39},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What method does the paper use to study fairy tales?","Question",{"text":112,"@type":113},"The paper uses conceptual metaphor analysis to examine fairy tales from different cultures.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"What do the underlying conceptual metaphors do in the tales?",{"text":117,"@type":113},"The underlying conceptual metaphors reveal the tales’ basic meanings and function as mechanisms that structure the plot.",{"name":119,"@type":110,"acceptedAnswer":120},"How does the DESIRE FOR POWER IS HUNGER metaphor differ across cultures?",{"text":121,"@type":113},"The paper suggests different realizations occur between patriarchal European societies and the matriarchal precolonial Somali society, corresponding to different distributions of social and economic power between sexes.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},635651,1792735930,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":39,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":139,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":144,"read_time":145},962084931830,"https://ap-avatar.wpscdn.com/davatar_a8503ba1806abce46bf441b54a3ca4cd","CONCEPTUAL METAPHOR AND OGRES IN FAIRY TALES  \nLecturer Delyana Dimitrova  \nKonstantin Preslavsky University of Shumen, Department of Germanistics  \n[delyana_post@yahoo.com](delyana_post@yahoo.com)  \nКонцептуална метафора и човекоядци във вълшебните приказки  \nстарши преподавател Деляна Димитрова  \nШуменски университет „Епископ Константин Преславски“, катедра „Германистика“  \nAbstract  \nThe paper analyses a number of fairy tales from distant cultures (a Bulgarian, Scottisch, French and Somali tale) using the method of conceptual metaphor analysis. It is argued that the same underlying conceptual metaphors reveal the basic meaning of the tales and function as a plot structuring mechanism (see Ruiz 2008) . On the other hand, the author also suggests that the different realizations of DESIRE FOR POWER IS HUNGER metaphor in the tales from traditionally patriarchal European societies and in the presumably matriarchal precolonial Somali society reflect the different distribution of social and economic power between sexes in the respective cultures.  \nKey words: fairy tales, conceptual metaphor, ogres, gender stratification  \n1. Introduction  \nConceptual Theory of Metaphor highlighted the crucial role of cognitive metaphor inhuman conceptual system and language. Moreover, the authors of the theory hold that not only language but also the conceptual systems of cultures and religions are metaphorical in nature and the most fundamental values in a culture are coherent with the metaphorical structure of the most fundamental concepts in that culture (Lakoff and Johnson 2003, 22; 40) . Therefore, conceptual metaphor analysis is a useful tool in culture analysis. Also, if our conceptual system and understanding of the world are structured by metaphor, then the shared understanding on the basis of which anthropologists define the notion of culture is often a metaphorical understanding (Kӧvecses 2005: 2) . And since some metaphors, especially the so-called primary metaphors, are universal, the human world cannot be divided into “bounded entity-like” cultures- because the universal metaphors represent an “overarching” or“underlying” layer of cultural experience (Kӧvecses 2005: xiv) . Lakoff and Johnson emphasize the crucial role of metaphorical imagination in the interpersonal communication and mutual understanding between people who do not share the same culture, knowledge, values, etc. (Lakoff and Johnson 2003: 231) .  \nOn the other hand, Marie-Louis von Franz, a renowned Jungian analyst of myths and fairy tales, assigns to fairy tales the same pivotal function in mutual understanding that  \ncognitive scientists ascribe to conceptual metaphor. She argues that “fairy tales are the purestand simplest expression of collective unconscious psychic processes” and are very important if one analyzes people “from the other end of the world” because they represent a “human bridge” to the representative of the other culture by depicting the “general human basis”(M. L. von Franz 1996: 1; 27) . She backs up her arguments with an example of a missionary in the South Sea Islands who reported that the simplest way for him to contact those people was to tell them fairy tales (Ibid.) .  \nIn fact, there is common ground between the two theories-one of which pertains to Jungian psychology and the other to cognitive linguistics. Fairy tales are abundant in symbols. In The Interpretation of Dreams Freud points out that the symbolism in dreams is not typical of dreams only but of unconscious ideation and is also to be found in folklore, popular myths and legends to a more complete extent than in dreams (Freud 1965: section VI.E, p. 386) . And Freud’s notion of symbolization in dreams is the same mechanism that cognitive scientists refer to as conceptual metaphor (Lakoff 2001 : para. 6) .  \nHowever, though folk tales are not records of real events they still contain some traces of reality and of the epoch in which they are told. The most common characters of fairyt","cbCairs6TpQ9Trr0","https://ap.wps.com/l/cbCairs6TpQ9Trr0","pdf",350230,15,"English","# Introduction\n## Conceptual metaphors and cultural understanding\n## Symbolism and metaphor in myths and dreams\n## Social stratification and poverty in fairy tales\n# DESIRE FOR POWER IS HUNGER and IMPORTANT IS BIG conceptual metaphors","[{\"question\":\"What method does the paper use to study fairy tales?\",\"answer\":\"The paper uses conceptual metaphor analysis to examine fairy tales from different cultures.\"},{\"question\":\"What do the underlying conceptual metaphors do in the tales?\",\"answer\":\"The underlying conceptual metaphors reveal the tales’ basic meanings and function as mechanisms that structure the plot.\"},{\"question\":\"How does the DESIRE FOR POWER IS HUNGER metaphor differ across cultures?\",\"answer\":\"The paper suggests different realizations occur between patriarchal European societies and the matriarchal precolonial Somali society, corresponding to different distributions of social and economic power between sexes.\"}]","CONCEPTUAL METAPHOR AND OGRES IN FAIRY TALES | PDF",1792676469,38]