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The research relies on primary data from key informant interviews and observation, supported by secondary data from document studies. Analysis applies brand equity elements, followed by conclusion drawing and verification. Data validity is checked through source and method triangulation and discussions with colleagues.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/communication-strategy-private-college-in-increase-brand-equity-volume-7-issue-1-march-2022/232408/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/communication-strategy-private-college-in-increase-brand-equity-volume-7-issue-1-march-2022/232408.png","ImageObject",300,407,{"name":92,"@type":93},"Tawan","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-18","2026-09-10",true,{"@type":102,"interactionType":103,"userInteractionCount":44},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What is the main purpose of the study?","Question",{"text":112,"@type":113},"The study examines brand and communication strategies used by Muhammadiyah University of Tangerang to build brand equity.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"What research approach and method are used?",{"text":117,"@type":113},"The research uses a constructivist paradigm with a qualitative approach and a case study method.",{"name":119,"@type":110,"acceptedAnswer":120},"How are data validity and analysis conducted?",{"text":121,"@type":113},"Validity is assessed via source and method triangulation, along with discussions with colleagues. Data are analyzed qualitatively using brand equity elements to draw and verify conclusions.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},232408,1789071611,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":44,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":39,"language":139,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":140,"faqs":141,"seo_title":142,"seo_description":67,"update_tm":129,"read_time":46,"preview_page_count":4},2336475104042,"https://ap-avatar.wpscdn.com/avatar/22000c4c32af1715be0?x-image-process=image/resize,m_fixed,w_180,h_180&k=1786537525561427321","JELL (Journal of English Language and literature) STIBA IEC Jakarta  \nVolume 7, Issue 1, March 2022  \np-ISSN 2540-8216, e-ISSN 2654-3745 [https://journal.stibaiec-jakarta/ojs/index.php/jell](https://journal.stibaiec-jakarta/ojs/index.php/jell)  \nCOMMUNICATION STRATEGY PRIVATE COLLEGE IN INCREASE  \nBRAND EQUITY  \nAgus Kristian1  \nUniversity of Muhammadiyah Tangerang  \n[aguschristian1589@gmail.com](aguschristian1589@gmail.com)  \nKristian, A. (2022) . Communication Strategy Private College In Increase Brand Equity. Journal of English Language and literature. Journal of English Language and literature, 7(1), 27-34. doi: 10.37110/jell.v7i1.140 Received: 11-01-2022 Accepted: 22-01-2022 Published:03-03-2022  \nAbstract: This study examines brand and communication strategies undertaken by Muhammadiyah University ofTangerang in building brand equity. The purpose of research to know and evaluate brand and communication strategy in building brand equity of Muhammadiyah University of Tangerang dissemination of competition of private universities in increasing number of new students. Theoretical basis of research is the theory of brand equity. The paradigm in this research is constructivist paradigm, using qualitative approach and through case study method to look for its specificity. Primary data were obtained from key informants through interviews and observation. While secondary data obtained through document studies. Data were analyzed qualitatively using brand equity elements as well as withdrawal of conclusions or verifications. To check the validity of data is done by tringulasi sources and methods and discuss with colleagues. The results showed that: First, the factor of formation of brand equity of Muhammadiyah University of Tangerang include: (1) . 1) Institutional and Study Accreditation, 2) Achievements, 3) Campaign Superior Activities, 4) Premium Cost, 5) Shif Class, and 6) Relationship with Alumni.  \nKeywords: Brand Strategy, Brand Equity  \nINTRODUCTION  \nHigher education as the highest level of education is a center for the development of knowledge, a center for research and community service in accordance with the functions of the Tri Dharma. Higher Education can support the development of the quality of Indonesian human resources. In Indonesia itself, there are many universities, both private and public, which are widely spread from Sabang to Merauke. The increasing number of universities in Indonesia creates a phenomenon of competition  \n1 Corresponding Author  \nboth between State Universities (PTN) and Private Universities (PTS) or PTN with other PTN and PTS with other PTS.  \nRapid and dramatic developments and environmental changes, including changes in consumer tastes, technological advances and socioeconomic changes, have played a role in influencing the higher education sector, resulting in fierce business competition in the education industry. According to Siagian, Sondang. (1995:54) . Developments and changes occur across  \nAgus Kristian  \nCommunication Strategy Private College In Increase Brand Equity  \ngeographies. Popularly, this development is known as globalization. Such conditions require every private university to be able to explore and develop sources of excellence in order to be able to compete with state universities and with other private universities.  \nIn conducting competition between private universities in increasing student input, it is not enough to use a brand strategy but must also be supported by a communication strategy because communication is an interaction activity between humans, where communication touches all aspects of life that are very important, so communication is like the lifeblood of life. human social life, so some communication experts, many of whom give limits to what is meant by communication, according to their point of view. Raymond S. Ross, in Mulyana, communication is a process of sorting, selecting and sending symbols in such a way as to help listeners generate meanings o","cbCaia28S5pPrWyQ","https://ap.wps.com/l/cbCaia28S5pPrWyQ","pdf",204476,"English","# Introduction\n## Higher education competition and globalization\n## Brand and communication strategy in university branding\n## Theoretical background: brand equity and communication definitions\n# Abstract\n## Research purpose and design\n## Data sources and analysis approach\n## Validity checking and results overview","[{\"question\":\"What is the main purpose of the study?\",\"answer\":\"The study examines brand and communication strategies used by Muhammadiyah University of Tangerang to build brand equity.\"},{\"question\":\"What research approach and method are used?\",\"answer\":\"The research uses a constructivist paradigm with a qualitative approach and a case study method.\"},{\"question\":\"How are data validity and analysis conducted?\",\"answer\":\"Validity is assessed via source and method triangulation, along with discussions with colleagues. Data are analyzed qualitatively using brand equity elements to draw and verify conclusions.\"}]","Communication Strategy Private College In Increase Brand Equity - Volume 7 - Issue 1 - March 2022 | PDF"]