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It describes implementation strategies used by the Nova Southeastern University Writing and Communication Center, including forming a student-led social media team, assigning leadership roles, and maintaining consistent branding across platforms. It also shares growth results from a multi-platform strategy and offers practical recruitment and management guidance.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/communication-center-journal-volume-5-expanding-professional-development-opportunities-for-consultants-how-to-incorporate-social-media-into-a-communication-center/599164/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/communication-center-journal-volume-5-expanding-professional-development-opportunities-for-consultants-how-to-incorporate-social-media-into-a-communication-center/599164.png","ImageObject",300,407,{"name":92,"@type":93},"kopisore","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-11-04","2026-10-15",true,{"@type":102,"interactionType":103,"userInteractionCount":34},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What is the article’s main purpose for communication centers?","Question",{"text":112,"@type":113},"To educate communication center directors and staff on developing a social media presence that supports professional development and engagement for the center’s community.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"How does the article suggest making social media manageable?",{"text":117,"@type":113},"By creating a student-led social media team whose size depends on the center’s needs, budget, leadership structure, roles, and time available to run the channels.",{"name":119,"@type":110,"acceptedAnswer":120},"What responsibilities are highlighted for social media team roles?",{"text":121,"@type":113},"The article emphasizes role assignment to improve effectiveness, including an internal manager/point person for approving quality and a faculty coordinator responsible for final approval before posts go live.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},599164,1792171480,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":34,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":34,"language":139,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":140,"faqs":141,"seo_title":142,"seo_description":67,"update_tm":143,"read_time":144},962090880963,"https://ap-avatar.wpscdn.com/davatar_6f874abed73319feea01a86fa6f0fab8","Communication Center Journal 113  \nVolume 5:1, 2019  \nExpanding Professional Development Opportunities for Consultants: How to Incorporate  \nSocial Media into a Communication Center  \nNikki Chasteen Nova Southeastern University  \nMonique Cole Nova Southeastern University  \nAdam DeRoss  \nNova Southeastern University  \nThe NSU Write from the Start Writing and Communication Center (WCC) has recognized the importance of developing a social media presence to highlight the achievements and services of the Center while providing professional development opportunities to staff members. This article is aimed at educating communication center directors and staff on how they can develop a social media presence for their centers. The article is divided into sections to showcase the essential steps of creating and maintaining a social media team, consistent branding, and content for various social media platforms. Additionally, it provides first-hand experience and tips from the NSU WCC’s social media team about how to make the process manageable and efficient. Keywords: professional development, social media, communication center, branding, technology Follow the NSU Writing & Communication Center on Instagram, Twitter, Facebook, YouTube, LinkedIn, and Snapchat @nsuwcc  \nIntroduction  \nThrough a sustained social media presence, communication centers can connect with university stakeholders and enhance professional development and engagement for students working in the center. Social media, according to Kim (2016), can “foster two-way relationships inan unscripted environment,” that can “truly ignite their social communities”(p. 5) . To enhance engagement among communities across a campus, we argue for communication centers developing a student-led (under faculty/director supervision) social media team and maintaining an active social media presence (see Truman and Bryant [et. al. in this](et. al. in this) issue for more on this type of social media teamwork). While devoting time and resources to enhancing and engaging students and other institutional members on  \nsocial media can seem overwhelming, we present implementation strategies that have been successful for our communication center social media growth (and have made the process considerably more efficient) . The Nova Southeastern University (NSU) Writing and Communication Center (WCC) currently maintains six social media platforms: Instagram, YouTube, LinkedIn, Twitter, Snapchat, and Facebook. Since implementing a social media strategy and team of seven members in the fall of 2018, the WCC now has 469 Instagram followers (compared to 81), 259 Twitter followers (compared to 160), 112 Facebook page likes (compared to 40), with the additions of Snapchat, LinkedIn, and YouTube. While centers do not need to use six different social media platforms, we believe building and maintaining at least one or two can beneficially increase a center’s engagement with their campus community.  \nCommunication Center Journal 114  \nVolume 5:1, 2019  \nGetting Started: Building a Social Media Team  \nTo make running multiple social media platforms manageable, we suggest creating a student-led social media team. The WCC has used teams as small as two members and as large as seven; the number of team members can vary based on the size of the center and the available budget--if any--for social media. While it does not technically cost money to run a social media platform, it will take up some staff members’ time, and a team may want a budget for equipment, such as cameras, gimbals, and tripods, though they are not necessary. Other factors to consider when planning a team are team-based leadership positions, team roles, and the amount of time a center runs the social media channels.  \nRecruitment for a social media team does not just have to be a task for a director as student employees can get involved by identifying potential group members (see Truman in this special issue for more) . Look within your center ","cbCailNdqL6ODz3s","https://ap.wps.com/l/cbCailNdqL6ODz3s","pdf",54396,"English","# Introduction\n## Getting Started: Building a Social Media Team\n## Social Media Team Roles and Responsibilities","[{\"question\":\"What is the article’s main purpose for communication centers?\",\"answer\":\"To educate communication center directors and staff on developing a social media presence that supports professional development and engagement for the center’s community.\"},{\"question\":\"How does the article suggest making social media manageable?\",\"answer\":\"By creating a student-led social media team whose size depends on the center’s needs, budget, leadership structure, roles, and time available to run the channels.\"},{\"question\":\"What responsibilities are highlighted for social media team roles?\",\"answer\":\"The article emphasizes role assignment to improve effectiveness, including an internal manager/point person for approving quality and a faculty coordinator responsible for final approval before posts go live.\"}]","Communication Center Journal - Volume 5 - Expanding Professional Development Opportunities for Consultants - How to Incorporate Social Media into a Communication Center | PDF",1792088272,18]