[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-en-105":3,"doc-seo-504242-105":59,"doc-detail-504242-en":130},{"code":4,"msg":5,"data":6},0,"success",[7,13,18,23,28,33,38,43,48,51,55],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},1,"Document","Story & Novel",90,"story-novel",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":16,"slug":17},2,"Literature",80,"literature",{"id":19,"doc_module":4,"doc_module_name":9,"category_name":20,"show_sort_weight":21,"slug":22},4,"Exam",70,"exam",{"id":24,"doc_module":4,"doc_module_name":9,"category_name":25,"show_sort_weight":26,"slug":27},5,"Comic",60,"comic",{"id":29,"doc_module":4,"doc_module_name":9,"category_name":30,"show_sort_weight":31,"slug":32},6,"Technology",50,"technology",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":36,"slug":37},7,"Healthcare",40,"healthcare",{"id":39,"doc_module":4,"doc_module_name":9,"category_name":40,"show_sort_weight":41,"slug":42},8,"Research & Report",30,"research-report",{"id":44,"doc_module":4,"doc_module_name":9,"category_name":45,"show_sort_weight":46,"slug":47},9,"Religion & Spirituality",20,"religion-spirituality",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":49,"show_sort_weight":46,"slug":50},"World Cup","world-cup",{"id":52,"doc_module":4,"doc_module_name":9,"category_name":53,"show_sort_weight":52,"slug":54},10,"Lifestyle","lifestyle",{"id":56,"doc_module":4,"doc_module_name":9,"category_name":57,"show_sort_weight":24,"slug":58},19,"General","general",{"code":4,"msg":60,"data":61},"ok",{"site_id":62,"language":63,"slug":64,"title":65,"keywords":66,"description":67,"schema_data":68,"social_meta":123,"head_meta":125,"extra_data":127,"updated_unix":129},105,"en","communicating-the-common-core-and-assessments-strategy-and-research","Communicating the Common Core and Assessments - Strategy and Research","","This document provides a strategic communication framework for addressing the implementation of Common Core State Standards (CCSS) and educational assessments. It presents research-driven insights into teacher and public perceptions, highlighting that while teachers express enthusiasm for the standards, they also face anxieties regarding the pace of implementation and the introduction of new testing requirements. The report outlines key messaging strategies, emphasizing that support for standards is strongest when framed around student benefits and that public skepticism regarding testing can be mitigated by demonstrating the accuracy and value of improved assessment metrics. It serves as a professional guide for educational communicators to navigate challenges, manage expectations, and effectively convey the necessity of consistent educational benchmarks to various stakeholders.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/communicating-the-common-core-and-assessments-strategy-and-research/504242/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/communicating-the-common-core-and-assessments-strategy-and-research/504242.png","ImageObject",300,407,{"name":92,"@type":93},"RuangKosong","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-24","2026-10-03",true,{"@type":102,"interactionType":103,"userInteractionCount":39},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What is the current sentiment of teachers regarding the Common Core?","Question",{"text":112,"@type":113},"According to the document, 73% of teachers are enthusiastic about the implementation of Common Core standards, though 72% acknowledge that the process will be challenging.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"How does public awareness affect support for the Common Core?",{"text":117,"@type":113},"Research indicates that while general awareness of the Common Core is growing, opposition often increases alongside awareness because opponents can easily foster skepticism; however, support remains strong when the standards are explained in basic, student-focused terms.",{"name":119,"@type":110,"acceptedAnswer":120},"What is the public's stance on educational testing?",{"text":121,"@type":113},"The public does not support eliminating tests or opting out; instead, they are open to 'better' tests that accurately measure student performance but are resistant to the introduction of additional testing volume.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},504242,1791495924,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":39,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":139,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":144,"read_time":145},962090883219,"https://ap-avatar.wpscdn.com/davatar_276721f389ce27ea32af1340a28f341c","Communicating the Common Core & Assessments  \nThe Importance of Students, Expectations, & Consistency  \nMichelle Austin, GMMB  \nCommunicating the Common Core & Assessments  \n• Research  \n• Messaging & Strategy  \n• Resources  \n3  \nWhat is your biggest communications challenge?  \nRules of the Road  \nWords matter  \nUnderstand your audiences Audiences are smart Perspective is relevant Goals in sight  \nTeachers are enthusiastic about the Common Core, even as they acknowledge challenges  \n73% of math, ELA, science and/or social studies teachers in CT are enthusiastic about CCSS implementation  \n73%  \nEnthusiastic about the Common Core  \nPrimary Sources, 2013  \n72% of math, ELA, science and/or social studies teachers in CT believe implementing the CCSS will be challenging  \n72%  \nBelieve the Common  \nCore will be Challenging to  \nImplement  \nHowever, there is growing anxiety among teachers about implementation  \n• Concern about implementation challenges  \n• Perception of rushing:  \n• Implementation  \n• New assessments  \nKey Findings: Standards  \n• Awareness of the Common Core is growing.  \n• Opposition is growing with awareness – opponents can easily foster skepticism.  \n• Conceptually, voters support common standards and assessments over local priorities.  \n• When we explain the Common Core in basic terms, voters support the standards.  \n• The strongest messages in support of the standards focus on students.  \nKey Findings: Assessments  \n• The public do NOT favor eliminating testing or allowing parents to opt out their children.  \n• Some of the negativity toward testing can be overcome if people are confident that the tests can accurately measure student performance.  \n• The public will not accept MORE tests, but there is some openness to BETTER tests.  \n• The strongest messages in support of assessments tie them to the value of the standards.","cbCaig8vwr1LgfGG","https://ap.wps.com/l/cbCaig8vwr1LgfGG","pdf",1914443,25,"English","# Communication Strategy and Research\n## Teacher Perspectives and Implementation Challenges\n## Key Findings on Standards\n## Key Findings on Assessments","[{\"question\":\"What is the current sentiment of teachers regarding the Common Core?\",\"answer\":\"According to the document, 73% of teachers are enthusiastic about the implementation of Common Core standards, though 72% acknowledge that the process will be challenging.\"},{\"question\":\"How does public awareness affect support for the Common Core?\",\"answer\":\"Research indicates that while general awareness of the Common Core is growing, opposition often increases alongside awareness because opponents can easily foster skepticism; however, support remains strong when the standards are explained in basic, student-focused terms.\"},{\"question\":\"What is the public's stance on educational testing?\",\"answer\":\"The public does not support eliminating tests or opting out; instead, they are open to 'better' tests that accurately measure student performance but are resistant to the introduction of additional testing volume.\"}]","Communicating the Common Core and Assessments - Strategy and Research | PDF",1791065399,63]