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pricing and a guaranteed fit make Genuine the best choice  \nPAGE 4  \nCOLLISION  \n[Discover www.toyotapartsandservice.com](Discover www.toyotapartsandservice.com)  \n[Your go-to place for sourcing Genuine Toyota](Your go-to place for sourcing Genuine Toyota)[ ](Your go-to place for sourcing Genuine Toyota)Parts information for any collision repair  \nPAGE 3  \nThe Power of Social Media  \nHow to use Yelp to find new customers and create a social media presence  \nPAGE 8  \n\n| \u003Cbr>EDITOR:\u003Cbr>Ryan Bacsafra\u003Cbr>MANAGING EDITORS:\u003Cbr>Elisa Liehr Roberta Clark\u003Cbr>COPYWRITING AND DESIGN:\u003Cbr>Liehr, Inc.\u003Cbr>\u003Cbr>CONTRIBUTING DEPARTMENTS:\u003Cbr>Toyota Collision Repair & Refinish Training\u003Cbr>Toyota Certified Collision Centers\u003Cbr>Toyota Genuine Parts\u003Cbr>Toyota Technical Education Network\u003Cbr>Toyota Wholesale Parts & Certified Collision Department\u003Cbr>REFER ALL CORRESPONDENCE TO:\u003Cbr>Collision Pros\u003Cbr>Toyota Motor North America, Inc. 6565 Headquarters Drive\u003Cbr>Mail Stop E1-4D\u003Cbr>Plano, TX 75024 [info@collisionprosmagazine.com](info@collisionprosmagazine.com)\u003Cbr>TECHNICAL WEBSITES [www.toyotapartsandservice.com](www.toyotapartsandservice.com)[ ](www.toyotapartsandservice.com)[www.crrtraining.com](www.crrtraining.com)[ ](www.crrtraining.com)[www.techinfo.toyota.com](www.techinfo.toyota.com)[ ](www.techinfo.toyota.com)[www.autopartsbridge.com](www.autopartsbridge.com)[ ](www.autopartsbridge.com)[www.opstrax.com](www.opstrax.com)\u003Cbr>Collision Pros is published four times a year by the Toyota Wholesale Parts & Certified Collision Department. Contents may be reprinted with permission.\u003Cbr>©2018 Collision Pros.\u003Cbr>MDC\\# 00117-00601-AUG18\u003Cbr>\u003Cbr>\u003Cbr>Contributors to this edition of Collision Pros: Ryan Bacsafra, Michael Kramarz, James Meyer and Ryan Taylor (not pictured)\u003Cbr>\u003Cbr>What Customers Expect\u003Cbr>EARNING NEW BUSINESS IS THE KEY TO ANY SUCCESSFUL BUSINESS PLAN. While repeat customers are golden, finding ways to attract new business will sustain a company in the long term. But there are so many formulas to follow! What do customers really expect? Turn the question around—what do you expect when you go to a service provider? Knowledge, honesty, and gratitude. You expect people to know their job and offer you an honest service at a fair price, and you appreciate when they’re thankful for your business. In this issue, you’ll discover information to help you choose the best parts, make the most informed repair decisions, and reach new customers.\u003Cbr>First up, you’ll read about the easiest and most efficient way to find the right parts for any collision repair at the newly [updated www.toyotapartsandservice.com](updated www.toyotapartsandservice.com). Complete with a dealer locator, application charts, training and product information, this is your go-to site for all of your Genuine Toyota Parts needs. Next learn about\u003Cbr>\u003Cbr>CP Summer 2018 |  |  |\n| --- | --- | --- |\n| | the real advantages of using Genuine Toyota Parts—from fit and finish to competitive pricing, it will be clear that using Genuine is always the best choice. On a more technical note, we’re happy to answer a couple of common questions from collision repair providers—when exactly to perform a zero point calibration and how to order a replacement certification label. And lastly, as you consider ways of reaching new customers, we provide a step-by-step guide to using Yelp. From creating a Yelp business page to finding customer leads and responding to customer messages and reviews, this handy guide will put you on the right track to creating a more robust social media presence.\u003Cbr>Providing you with real information to grow your business and meet customer expectations is our goal. In addition to the training schedule at the back of this issue, be sure to visit our sites for additional training opportunities: Collision Repair & Refinish Training [at www.crrtraining.com](at www.crrtraining.com) and Gen","cbCaim8LrPcZjk0d","https://ap.wps.com/l/cbCaim8LrPcZjk0d","pdf",2278540,12,"English","# What Customers Expect\n## Finding Genuine Toyota Parts and Repair Resources\n## Competitive Advantages of Genuine Parts\n## Technical Q&A: Zero Point Calibration and Certification Labels\n## Using Yelp to Find New Customers\n## Training and Free Electronic Subscription","[{\"question\":\"What should collision repair businesses do to attract and keep customers?\",\"answer\":\"The issue emphasizes that earning new business is key, and that customers expect knowledge, honesty, gratitude, and fair pricing while companies sustain long-term growth by turning service expectations into reliable delivery.\"},{\"question\":\"How does toyotapartsandservice.com help with collision repair parts sourcing?\",\"answer\":\"It serves as a go-to site for Genuine Toyota Parts needs, including a dealer locator, application charts, training, and product information to support efficient ordering and repair decisions.\"},{\"question\":\"What technical topics are addressed for collision repair providers?\",\"answer\":\"The issue answers common questions, including when to perform a zero point calibration and how to order a replacement certification label.\"}]","Collision Pros - Summer 2018 - Collision Repair & Parts Marketing Guide | PDF"]