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The report is based on 1,210 participants across parents of children aged 0–5 and 6–17, with the older children surveyed independently. It highlights how reading for fun is widely valued, how library and online sources support English books, and how reading helps children build qualities, confidence, and communication about the world. Key drivers and barriers to successful English learning are summarized, alongside methodology and demographics.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/china-kids-family-reading-report-executive-summary/586754/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/china-kids-family-reading-report-executive-summary/586754.png","ImageObject",300,407,{"name":92,"@type":93},"Angel","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-11-08","2026-10-15",true,{"@type":102,"interactionType":103,"userInteractionCount":34},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"When and by whom was the China reading survey conducted?","Question",{"text":112,"@type":113},"In April 2020, Scholastic worked with YouGov to conduct the survey in China.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"How many participants were included in the report’s nationally representative sample?",{"text":117,"@type":113},"The study includes 1,210 parents and children, including 509 parents of children aged 0–5 and 701 parents of children aged 6–17, with the 6–17 children surveyed independently.",{"name":119,"@type":110,"acceptedAnswer":120},"Why do parents and children value reading in the report?",{"text":121,"@type":113},"Parents strongly support reading for fun and view reading as both a learning tool and a way for self-enrichment. Most agree that book characters can help children develop qualities they value, such as self-confidence, responsibility, and kindness.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},586754,1792211000,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":34,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":139,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":144,"read_time":145,"preview_page_count":4},687207412472,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","“Reading helps me understand and talk about the world around me. Iwant to read about characters I aspire to be, especially characters who are smart, brave, and strong.”  \n—Child  \nTABLE OF CONTENTS  \nExecutive Summary .......................................................................................................................... i  \nA Letter from the President of Scholastic Asia .............................................................................. 2  \nRead-Aloud Recommendations by Experts ................................................................................... 4  \nKey Findings  \nThe China Reading Culture and Behavior ................................................................................... 9  \nThe Role and Importance of Read-Aloud in China .................................................................. 53  \nThe Role and Importance of Parents ......................................................................................... 63  \nThe Aspirations Chinese Parents Have for Their Children ...................................................... 73  \nEnglish Language Learning in China ......................................................................................... 83  \nTakeaways: Success Factors of English Language Learning in China .................................. 121  \nAppendix A: Methodology ........................................................................................................... 160  \nAppendix B: Demographics of the Sample ................................................................................. 162  \nAppendix C: Subgroup Sample Sizes .......................................................................................... 164  \nAppendix D: Citation References ................................................................................................ 166  \nEXECUTIVE SUMMARY  \nIn April 2020, Scholastic, together with YouGov, conducted a survey to explore aspirations, family attitudes and behaviors around reading in China. The inaugural China Edition of Kids & Family Reading Report™ is the first research that seeks to identify factors that motivate children to progressively build English proficiency, while recognizing reading as the preferred method, in a market where English is a foreign language. This research is based on a nationally representative sample of 1,210 parents and children, including 509 parents of children aged 0-5; and 701 parents of children aged 6-17—children in this age bracket were also independently surveyed. Some key findings are as follows:  \n\\ The China Reading Culture and Behavior  \nÎ Parents clearly recognize the importance of children reading for fun. Nearly all, i.e. 96%, say it is extremely/very important that their child reads books for fun. The parents themselves frequently read books, with 95% saying they do so at least once a week. Reading is highly valued by parents across all income levels; however, there is some disparity seen by household income:  \nÎ The sentiment that children reading books for fun is ‘extremely important’ increases from 49% in lower-income households (\u003C¥8,000) to 67% in higher-income households (¥25,000+) .  \nÎ Additionally, 44% of parents in lower-income households (\u003C¥8,000) read books 5-7 days a week, but this number rises to 59% in higher-income households (¥25,000+) . (Pages 12 & 13)  \nÎ Nearly half of all children aged 6-17 read at least 5-7 days a week. Children between the ages of 6–11 read most frequently (51% read 5-7 days a week), but reading frequency begins to decline after age 12, dipping to 40% at ages 15- 17. (Page 42)  \nÎ Most children aged 6-17 agree with their parents about the importance of reading for fun, with 87% saying it is extremely/a little important. Similar to the trend seen among parents, fewer children in lower-income households (\u003C¥8,000) think reading books for fun is important compared to those in higher-income households (¥25,000+); i.e. 80% versus 90% .","cbCain7yLNDzLPPl","https://ap.wps.com/l/cbCain7yLNDzLPPl","pdf",2978152,180,"English","# Executive Summary\n## Key Findings\n## The China Reading Culture and Behavior\n## The Role and Importance of Read-Aloud in China\n## The Role and Importance of Parents\n## The Aspirations Chinese Parents Have for Their Children\n## English Language Learning in China\n## Takeaways: Success Factors of English Language Learning in China\n## Appendix A: Methodology\n## Appendix B: Demographics of the Sample\n## Appendix C: Subgroup Sample Sizes\n## Appendix D: Citation References","[{\"question\":\"When and by whom was the China reading survey conducted?\",\"answer\":\"In April 2020, Scholastic worked with YouGov to conduct the survey in China.\"},{\"question\":\"How many participants were included in the report’s nationally representative sample?\",\"answer\":\"The study includes 1,210 parents and children, including 509 parents of children aged 0–5 and 701 parents of children aged 6–17, with the 6–17 children surveyed independently.\"},{\"question\":\"Why do parents and children value reading in the report?\",\"answer\":\"Parents strongly support reading for fun and view reading as both a learning tool and a way for self-enrichment. Most agree that book characters can help children develop qualities they value, such as self-confidence, responsibility, and kindness.\"}]","China Kids & Family Reading Report - Executive Summary | PDF",1792059208,454]