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It highlights an innovative realtor outreach program sponsored by the Pasadena Educational Foundation, presenting how firsthand experiences can counter negative stereotypes. The report details initiatives such as dual language immersion, magnet programs, International Baccalaureate pathways, and college partnerships that strengthen school outcomes and attract families.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/changing-the-perception-of-pasadena-unified-school-district-through-an-innovative-realtor-outreach-program/585429/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/changing-the-perception-of-pasadena-unified-school-district-through-an-innovative-realtor-outreach-program/585429.png","ImageObject",300,407,{"name":92,"@type":93},"Aria Callaghan","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-30","2026-10-15",true,{"@type":102,"interactionType":103,"userInteractionCount":24},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What problem does the report address about PUSD perceptions?","Question",{"text":112,"@type":113},"For years, negative views among local realtors discouraged new residents from considering PUSD. The report explains that reputations formed outside the district can become “damaged” by voices without knowledge of what is happening in PUSD schools.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"What causes the report identifies behind declining enrollment and strained perceptions?",{"text":117,"@type":113},"It links declines to court-ordered busing in the 1970s, movement to private schools and neighboring districts, resource loss, budget deficits, consolidations, rising home prices, and intense competition from private and charter schools within PUSD boundaries.",{"name":119,"@type":110,"acceptedAnswer":120},"Which school initiatives does the report say are improving student outcomes and increasing enrollment?",{"text":121,"@type":113},"It cites dual language immersion programs in Spanish, Mandarin, and French; magnet programs in STEM and visual/performing arts; an International Baccalaureate pathway; and signature programs that integrate educational themes across academics and school environments.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},585429,1792068801,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":24,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":39,"language":139,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":140,"faqs":141,"seo_title":142,"seo_description":67,"update_tm":143,"read_time":46,"preview_page_count":4},962084926284,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","Lisa Ashworth, Realtor at Pacific Union International, reading to students at Longfellow Elementary as part of Realtors Read Across PASadena on Dr. Seuss Read Across America Day.  \nPhoto Credit: James O’ Keeffe  \nChanging the Perception of Pasadena Unified School District Through an Innovative Realtor Outreach Program  \nBy Jennifer Miyake-Trapp, Ed. D  \nNot so long ago, Sandy Roffman worked with a local realtor to purchase a home for her young family in Pasadena, California. While the realtor praised Pasadena’s neighborhoods and many amenities, she cautioned her clients  \nabout enrolling their children in the local public schools, sharing tales of dismal school conditions and poor performance. Fortunately, Ms. Roffman  \nhad her own set of personal experiences to counter the realtor’s negative perceptions. As PTA President of Jackson STEM Dual Language Magnet Academy, an elementary school in the Pasadena Unified School District, Ms. Roffman was intimately aware of the transformative educational opportunities offered to students.“It’s a shame,” reflected Ms. Roffman,“that the reputation of an entire school district can become so damaged by voices who have no clue what’s happening within it.”  \nFor years this negative view held by many local realtors remained largely unchallenged and effectively discouraged new residents from considering Pasadena Unified School District as a viable option for their children’s education.  \nNCSD FIELD REPORT  \nMarch 2018  \nThanks to an innovative realtor outreach program sponsored by the Pasadena Educational Foundation, however, the perception of PUSD is changing for the better—one realtor at a time.  \nEMERGING FROM A COMPLICATED PAST  \nPasadena Unified School District has a complex history and relationship to the communities it serves. Years of community strife caused by  \ncourt-ordered busing to desegregate schools in the 1970s, the ensuing flight to private schools and neighboring districts, and the subsequent loss of resources and funding have significantly impacted PUSD. Perceptions of poor student performance, budget deficits and school consolidations combined with rising home prices and intense competition from over 50 private and charter schools located within PUSD boundaries have resulted in declining enrollment across district schools. Even today, as the district has stabilized,  \n2016 Estimated Population by Ethnicity of Cities Served by PUSD  \nCity of Pasadena Total Population:  \n140,268  \nBlack/AA 1%  \nAsian  \n11 %  \nHispanic/  \nOther 3%  \nCity of  \nSierra Madre  \nTotal Population:  \n11,067  \nLatino 15%  \nWhite 70%  \nCity of Altadena  \nTotal Population:  \n45,001  \nPUSD  \n2016 K-12 School Age Student Data  \n\n| Pasadena Altadena Sierra Madre |  |  |  | PUSD |\n| --- | --- | --- | --- | --- |\n| Number of K-12 Age Students | 18,017 | 6,918 | 1,657 | Number of Students Enrolled in Charter Schools in PUSD Boundaries:\u003Cbr>1,345 |\n| K-12 Students Enrolled in Private School (not including charters) | 24% | 32% | 31% |  |\n\n2 Poverty & Race Research Action Council • National Coalition on School Diversity  \nPUSD is only capturing approximately 55% of the school age population residing within its boundaries. The result is a student population that does not reflect the communities it serves.  \nPUSD has embarked on an aggressive campaign to strengthen its schools and attract students back to the district. A variety of district-wide and  \nschool-based initiatives have proven successful in improving student outcomes and increasing enrollment. Dual language immersion programs in Spanish, Mandarin, and French have drawn families from inside and out of the district. Magnet programs provide students opportunities in science, technology, engineering and mathematics, and visual and performing arts. The K-12  \nInternational Baccalaureate pathway engages students in rigorous global learning. Meanwhile,  \n“Pasadena Unified’s signatureprograms offer unique courses and learning experiences centered around an educat","cbCaikLbcyEssUQQ","https://ap.wps.com/l/cbCaikLbcyEssUQQ","pdf",2079116,"English","# Emerging from a Complicated Past\n## School history, challenges, and enrollment trends\n## District initiatives and student programs\n# Realtor outreach for perception change\n## Impact and firsthand exposure","[{\"question\":\"What problem does the report address about PUSD perceptions?\",\"answer\":\"For years, negative views among local realtors discouraged new residents from considering PUSD. The report explains that reputations formed outside the district can become “damaged” by voices without knowledge of what is happening in PUSD schools.\"},{\"question\":\"What causes the report identifies behind declining enrollment and strained perceptions?\",\"answer\":\"It links declines to court-ordered busing in the 1970s, movement to private schools and neighboring districts, resource loss, budget deficits, consolidations, rising home prices, and intense competition from private and charter schools within PUSD boundaries.\"},{\"question\":\"Which school initiatives does the report say are improving student outcomes and increasing enrollment?\",\"answer\":\"It cites dual language immersion programs in Spanish, Mandarin, and French; magnet programs in STEM and visual/performing arts; an International Baccalaureate pathway; and signature programs that integrate educational themes across academics and school environments.\"}]","Changing the Perception of Pasadena Unified School District Through an Innovative Realtor Outreach Program | PDF",1792054740]