[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-en-105":3,"doc-seo-592233-105":59,"doc-detail-592233-en":129},{"code":4,"msg":5,"data":6},0,"success",[7,13,18,23,28,33,38,43,48,51,55],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},1,"Document","Story & Novel",90,"story-novel",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":16,"slug":17},2,"Literature",80,"literature",{"id":19,"doc_module":4,"doc_module_name":9,"category_name":20,"show_sort_weight":21,"slug":22},4,"Exam",70,"exam",{"id":24,"doc_module":4,"doc_module_name":9,"category_name":25,"show_sort_weight":26,"slug":27},5,"Comic",60,"comic",{"id":29,"doc_module":4,"doc_module_name":9,"category_name":30,"show_sort_weight":31,"slug":32},6,"Technology",50,"technology",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":36,"slug":37},7,"Healthcare",40,"healthcare",{"id":39,"doc_module":4,"doc_module_name":9,"category_name":40,"show_sort_weight":41,"slug":42},8,"Research & Report",30,"research-report",{"id":44,"doc_module":4,"doc_module_name":9,"category_name":45,"show_sort_weight":46,"slug":47},9,"Religion & Spirituality",20,"religion-spirituality",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":49,"show_sort_weight":46,"slug":50},"World Cup","world-cup",{"id":52,"doc_module":4,"doc_module_name":9,"category_name":53,"show_sort_weight":52,"slug":54},10,"Lifestyle","lifestyle",{"id":56,"doc_module":4,"doc_module_name":9,"category_name":57,"show_sort_weight":24,"slug":58},19,"General","general",{"code":4,"msg":60,"data":61},"ok",{"site_id":62,"language":63,"slug":64,"title":65,"keywords":66,"description":67,"schema_data":68,"social_meta":122,"head_meta":124,"extra_data":126,"updated_unix":128},105,"en","challenges-for-tailored-messaging-in-health-education-article","Challenges for Tailored Messaging in Health Education - Article","","Health education effectiveness improves when instructional materials account for audience characteristics at the start of program development. This paper examines tailored messaging in health communication—customized to individual information processing needs—to attract attention and improve cognitive-behavioral responses. It revisits the origins of tailored communication, contrasts tailored with targeted approaches, identifies weaknesses in tailoring, and discusses implementation and evaluation challenges. Recommendations and future research directions emphasize empirical modeling and determining cost-effective feasibility versus targeted messaging.",{"@graph":69,"@context":121},[70,84,104],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":35,"@type":76,"position":81},"https://docshare.wps.com/document/healthcare/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/challenges-for-tailored-messaging-in-health-education-article/592233/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":98,"encodingFormat":97,"isAccessibleForFree":99,"interactionStatistic":100},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/challenges-for-tailored-messaging-in-health-education-article/592233.png","ImageObject",300,407,{"name":92,"@type":93},"Grenda","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-15",true,{"@type":101,"interactionType":102,"userInteractionCount":4},"InteractionCounter",{"@type":103},"ViewAction",{"@type":105,"mainEntity":106},"FAQPage",[107,113,117],{"name":108,"@type":109,"acceptedAnswer":110},"What is tailored messaging in health education?","Question",{"text":111,"@type":112},"Tailored messaging is a customized health communication strategy that uses an individual assessment to deliver messages tailored to intra-individual information processing needs and characteristics.","Answer",{"name":114,"@type":109,"acceptedAnswer":115},"How does tailored communication differ from targeted communication?",{"text":116,"@type":112},"The paper contrasts tailored versus targeted communication by focusing on whether messages are customized to specific individuals based on unique characteristics rather than directed more generally.",{"name":118,"@type":109,"acceptedAnswer":119},"What challenges are discussed for implementing tailored health interventions?",{"text":120,"@type":112},"The paper outlines potential problems and weaknesses of tailoring and discusses challenges related to implementing and evaluating tailored health interventions, along with recommendations for future directions.","https://schema.org",{"og:url":83,"og:type":123,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":125,"canonical":83},"index,follow",{"doc_id":127,"site_id":62},592233,1792074139,{"code":4,"msg":5,"data":130},{"doc_id":127,"user_id":131,"nickname":92,"user_avatar":132,"doc_module":4,"category_id":34,"category_name":35,"doc_title":65,"doc_description":67,"doc_content":133,"file_id":134,"file_url":135,"file_type":136,"file_size":137,"view_count":4,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":44,"language":138,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":139,"faqs":140,"seo_title":141,"seo_description":67,"update_tm":128,"read_time":142},7971474921005,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","Feature Article  \nChallenges for Tailored Messaging in Health Education  \nMichael L. Stellefson, Bruce W. Hanik, Beth H. Chaney, and J. Don Chaney  \nABSTRACT  \nIt is a health education truism that instructional material will be more effective when audience characteristics are taken into account at the outset of program development. One strategy for disseminating relevant health information to individuals is known as “tailored messaging,” which accounts for intra-individual information processing needs. This customized approach to health communication is proposed to catch individuals’ attention and have a positive effect on cognitive-behavioral responses to health information. Because of the increased attention this communication strategy has received within the recent health education literature, this paper (1) revisits the origins of tailored communication,(2) contrasts tailored versus targeted communication,(3) outlines potential problems and weaknesses of tailoring,(4) discusses challenges associated with implementing and evaluating tailored health interventions, and (5) proposes a path and recommendations for the future of tailored messaging in health education. Future research should consider developing empirical models of tailoring to help clarify pathways for successful application. In addition, health education researchers should come to a consensus regarding whether tailoring represents a cost-effective, feasible alternative to targeted messaging.  \nBACKGROUND  \nIt is a health education truism that educational material will be more effective when audience characteristics are taken into account.1 One strategy that has been proposed to best take into consideration pertinent aspects of individuals is referred to as “tailoring” health information based on individual information processing needs. Tailored communication is a combination of information/change strategies intended to reach one specific person, based on characteristics unique to that person, which are related to an outcome of interest and derived from an individual assessment.2 This approach entails initially acquiring data from  \nindividuals on selected variables related to information retrieval, processing, and health behavior change. It then uses the information to convey exclusively germane health messages. As Kreuter and Wray3(p. S227) explain,“tailored health communication can customize the source, message, and channel used to facilitate communication for each individual, presumably maximizing the relevance of the communication for each person.” This customization is proposed to catch individuals’ attention, meet their information needs and positively affect their cognitive-behavioral responses to health information.  \nTailored health communication is de-  \nMichael L. Stellefson is a doctoral candidate in the Department of Health and Kinesiology, Texas A&M University, MS 4243, College Station, TX 77843; E-mail: mstell@hlkn. tamu. edu. Bruce W. Hanik is a doctoral student in the Department of Health and Kinesiology, Texas A&M University, MS 4243, College Station, TX 77843. Beth H. Chaney is an assistant professor at the Department of Health Education and Promotion, East Carolina University, 201 Christenbury Gym, Greenville, NC 27858.  \nJ. Don Chaney is an assistant professor atthe Department of Health Education and Promotion, East Carolina University, 110g Christenbury, Greenville, NC 27858.  \nAmerican Journal of Health Education—September/October 2008, Volume 39, No. 5 303  \nMichael Stellefson, Bruce W. Hanik, Beth H. Chaney, and J. Don Chaney  \nveloped using expert systems, which algorithmically make use of vast message libraries to match messages to individuals based on intra-individual, psychosocial determinants of health behavior.4,5 Conceptual, theoretical, and/or evidenced based relationships between determinants are used to guide the processing of data gathered from each individual. Tailored health communication efforts have focused on a variety of","cbCailQ1n7E5emyZ","https://ap.wps.com/l/cbCailQ1n7E5emyZ","pdf",138738,"English","# Abstract\n# Background\n# Purpose\n# Theoretical Origins","[{\"question\":\"What is tailored messaging in health education?\",\"answer\":\"Tailored messaging is a customized health communication strategy that uses an individual assessment to deliver messages tailored to intra-individual information processing needs and characteristics.\"},{\"question\":\"How does tailored communication differ from targeted communication?\",\"answer\":\"The paper contrasts tailored versus targeted communication by focusing on whether messages are customized to specific individuals based on unique characteristics rather than directed more generally.\"},{\"question\":\"What challenges are discussed for implementing tailored health interventions?\",\"answer\":\"The paper outlines potential problems and weaknesses of tailoring and discusses challenges related to implementing and evaluating tailored health interventions, along with recommendations for future directions.\"}]","Challenges for Tailored Messaging in Health Education - Article | PDF",23]