[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-en-105":3,"doc-seo-503882-105":59,"doc-detail-503882-en":130},{"code":4,"msg":5,"data":6},0,"success",[7,13,18,23,28,33,38,43,48,51,55],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},1,"Document","Story & Novel",90,"story-novel",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":16,"slug":17},2,"Literature",80,"literature",{"id":19,"doc_module":4,"doc_module_name":9,"category_name":20,"show_sort_weight":21,"slug":22},4,"Exam",70,"exam",{"id":24,"doc_module":4,"doc_module_name":9,"category_name":25,"show_sort_weight":26,"slug":27},5,"Comic",60,"comic",{"id":29,"doc_module":4,"doc_module_name":9,"category_name":30,"show_sort_weight":31,"slug":32},6,"Technology",50,"technology",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":36,"slug":37},7,"Healthcare",40,"healthcare",{"id":39,"doc_module":4,"doc_module_name":9,"category_name":40,"show_sort_weight":41,"slug":42},8,"Research & Report",30,"research-report",{"id":44,"doc_module":4,"doc_module_name":9,"category_name":45,"show_sort_weight":46,"slug":47},9,"Religion & Spirituality",20,"religion-spirituality",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":49,"show_sort_weight":46,"slug":50},"World Cup","world-cup",{"id":52,"doc_module":4,"doc_module_name":9,"category_name":53,"show_sort_weight":52,"slug":54},10,"Lifestyle","lifestyle",{"id":56,"doc_module":4,"doc_module_name":9,"category_name":57,"show_sort_weight":24,"slug":58},19,"General","general",{"code":4,"msg":60,"data":61},"ok",{"site_id":62,"language":63,"slug":64,"title":65,"keywords":66,"description":67,"schema_data":68,"social_meta":123,"head_meta":125,"extra_data":127,"updated_unix":129},105,"en","casper-and-cossette-media-mobile-marketing-case-study","Casper and Cossette Media - Mobile Marketing Case Study","","This case study details the successful collaboration between Casper and Cossette Media in 2019 to support the launch of two new sleep store locations in Calgary and Vancouver, Canada. Faced with the high costs of traditional media in premium markets, the companies leveraged Movia's mobile billboard advertising services. By utilizing only 10 branded trucks over a 24-week period, the campaign achieved significant visibility, resulting in two of Casper's most successful store launches to date. The document highlights how strategic mobile marketing effectively captures consumer attention in diverse settings, from commuting to home environments, while aligning with Casper's mission to improve sleep quality and accessibility for Canadians. Additionally, the report outlines the background and core missions of both Casper as a sleep-focused company and Cossette Media as a comprehensive communications agency.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":53,"@type":76,"position":81},"https://docshare.wps.com/document/lifestyle/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/casper-and-cossette-media-mobile-marketing-case-study/503882/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/casper-and-cossette-media-mobile-marketing-case-study/503882.png","ImageObject",300,407,{"name":92,"@type":93},"8796093062539","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-17","2026-10-03",true,{"@type":102,"interactionType":103,"userInteractionCount":8},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What was the primary goal of the collaboration between Casper and Cossette Media?","Question",{"text":112,"@type":113},"The collaboration aimed to promote the opening of two new Casper sleep store locations in Calgary and Vancouver while navigating the high costs of traditional media in those markets.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"How did Movia contribute to the Casper marketing campaign?",{"text":117,"@type":113},"Movia provided mobile billboard marketing, using 10 trucks over 24 weeks to circulate Casper's message throughout the target cities, effectively reaching consumers during their commutes and daily routines.",{"name":119,"@type":110,"acceptedAnswer":120},"What were the results of the Casper and Cossette Media marketing campaign?",{"text":121,"@type":113},"The campaign was highly successful, leading to two of the most effective store launches in Casper's history.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},503882,1792233062,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":66,"doc_module":4,"category_id":52,"category_name":53,"doc_title":65,"doc_description":67,"doc_content":133,"file_id":134,"file_url":135,"file_type":136,"file_size":137,"view_count":8,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":8,"language":138,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":139,"faqs":140,"seo_title":141,"seo_description":67,"update_tm":142,"read_time":14},8796093062539,"MOVIA  \nCasper cossette  \n# Summary\n\nIn 2019,Casper and Cossette Media were launching two new sleep storelocations in Calgary and Vancouver.5o they needed to reach peoplewherever they might bethinking about sleep-out and about,commuting,and at home-and in two of Canada's most expensivemarkets.Traditional media quickly became too costly,and that's whenthey came to Movia.Ourmobile marketing could bringCasper's newsCaspermattreses all ver towm.With just 10 trucks in24 weeks,Casperleading to two of Casper's most successtul tore launchesyet.  \nNumber of  \nProject Scope  \nmobile billboards  \nResults  \nLocation  \n# About Casper\n\nThe sleep company Casper has one bigdream they re trying toachievefor Canada,\"to improve the 26years we each spend in bed and tobrighten the daysin between.Ater years of studying the science ofsleep,Casper has engineered mattres5es,pillows,and bed frames to beoptimal forfaling peacefuly asleep.The sleep company also created acomfortable way for Canadians to buy Casper's products and have themdelivered night to Canadian'sdoorstepby creating a delivery systemdesigned to beas comfortable as their own matresses.  \n# About Cossette Media agency\n\nCosette Media agency is a Canadian creative marketing&communications agency that began itsjoumey in Quebec Cit in 1972.The agency's mission is \"to creativelyconnect peple an brandsinmeaningful ways.”Cossette actively accomplishes their mission byoffering its roster of client a obust fullserviceagency experience sothat brandscaneasily find waysto connect with theiraudience,whetherit's improving upon creative or seeking out new media buys.  \nCosettewill putyour messageout there and guarantee meaningfultouchpoints with yourtarget market.","cbCaiv2P5k0wAbQI","https://ap.wps.com/l/cbCaiv2P5k0wAbQI","pdf",2900666,"English","# Summary\n## About Casper\n## About Cossette Media agency","[{\"question\":\"What was the primary goal of the collaboration between Casper and Cossette Media?\",\"answer\":\"The collaboration aimed to promote the opening of two new Casper sleep store locations in Calgary and Vancouver while navigating the high costs of traditional media in those markets.\"},{\"question\":\"How did Movia contribute to the Casper marketing campaign?\",\"answer\":\"Movia provided mobile billboard marketing, using 10 trucks over 24 weeks to circulate Casper's message throughout the target cities, effectively reaching consumers during their commutes and daily routines.\"},{\"question\":\"What were the results of the Casper and Cossette Media marketing campaign?\",\"answer\":\"The campaign was highly successful, leading to two of the most effective store launches in Casper's history.\"}]","Casper and Cossette Media - Mobile Marketing Case Study | PDF",1791061331]