[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-en-105":3,"doc-seo-595888-105":59,"doc-detail-595888-en":130},{"code":4,"msg":5,"data":6},0,"success",[7,13,18,23,28,33,38,43,48,51,55],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},1,"Document","Story & Novel",90,"story-novel",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":16,"slug":17},2,"Literature",80,"literature",{"id":19,"doc_module":4,"doc_module_name":9,"category_name":20,"show_sort_weight":21,"slug":22},4,"Exam",70,"exam",{"id":24,"doc_module":4,"doc_module_name":9,"category_name":25,"show_sort_weight":26,"slug":27},5,"Comic",60,"comic",{"id":29,"doc_module":4,"doc_module_name":9,"category_name":30,"show_sort_weight":31,"slug":32},6,"Technology",50,"technology",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":36,"slug":37},7,"Healthcare",40,"healthcare",{"id":39,"doc_module":4,"doc_module_name":9,"category_name":40,"show_sort_weight":41,"slug":42},8,"Research & Report",30,"research-report",{"id":44,"doc_module":4,"doc_module_name":9,"category_name":45,"show_sort_weight":46,"slug":47},9,"Religion & Spirituality",20,"religion-spirituality",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":49,"show_sort_weight":46,"slug":50},"World Cup","world-cup",{"id":52,"doc_module":4,"doc_module_name":9,"category_name":53,"show_sort_weight":52,"slug":54},10,"Lifestyle","lifestyle",{"id":56,"doc_module":4,"doc_module_name":9,"category_name":57,"show_sort_weight":24,"slug":58},19,"General","general",{"code":4,"msg":60,"data":61},"ok",{"site_id":62,"language":63,"slug":64,"title":65,"keywords":66,"description":67,"schema_data":68,"social_meta":123,"head_meta":125,"extra_data":127,"updated_unix":129},105,"en","career-selection-role-of-parents-profession-mass-media-and-personal-choice","Career Selection - Role of Parents' Profession, Mass Media and Personal Choice","","This study examines how parents’ profession, mass media exposure, and personal choice affect students’ career selection. Data were collected via an online survey using Systematic Random Sampling of first-semester students from three leading business schools in Lahore. Findings show that parents’ profession influences students’ career choices, while personal choice has a strong direct impact. The results also indicate that mass media plays a significant role.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/career-selection-role-of-parents-profession-mass-media-and-personal-choice/595888/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/career-selection-role-of-parents-profession-mass-media-and-personal-choice/595888.png","ImageObject",300,407,{"name":92,"@type":93},"Fans","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-25","2026-10-15",true,{"@type":102,"interactionType":103,"userInteractionCount":81},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"Which factors does the study analyze for students’ career selection?","Question",{"text":112,"@type":113},"The study analyzes three factors: parents’ profession, mass media, and personal choice/interests.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"How is the study’s data collected?",{"text":117,"@type":113},"Data were collected through an online survey using Systematic Random Sampling from first-semester students of three leading business schools in Lahore.",{"name":119,"@type":110,"acceptedAnswer":120},"What conclusions are drawn about the relative impact of the factors?",{"text":121,"@type":113},"The study finds that all three factors mutually influence career choice, and it claims mass media and personal choice have more impact than parents’ profession.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},595888,1792211048,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":81,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":139,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":144,"read_time":145},5909892330395,"https://ap-avatar.wpscdn.com/davatar_6f874abed73319feea01a86fa6f0fab8","Career Selection: Role of Parent’s Profession, Mass Media and Personal Choice  \nNoshina Saleem*, Mian Ahmad Hanan** Irfan Saleem*** and Rao Majid Shamshad****  \nAbstract  \nThis study explores the effects of “parent‟s profession,”“mass media” and “personal choice”on students‟ career selection. The data was collected through online survey method by employing Systematic Random Sampling technique from the first semester students of three leading business schools of Lahore. This study validates that “parent‟s profession” has influence on students‟ career choice. Similarly,“personal choice” has strong and direct impact on students‟ career selection. Moreover, this study claims that media is also playing a significant role in career selection. In addition, all three factors including “parent‟s profession,”“mass media” and “personal choice” have mutual influence on career choice of students as well. The study claims that “mass media” and “personal choice” have more impact than parents profession influence on students‟ career choices.  \nKeywords: Parent‟s profession, mass media, personal choice, career selection, Pakistan  \n* Assistant Professor: Communication Studies, In-charge Director, Institute of Communication Studies,  \nUniversity of the Punjab, Lahore, [Pakistan. Email: noshina2001@hotmail.com](Pakistan. Email: noshina2001@hotmail.com)  \n** Professor of Communication Studies, PhD: York University, Canada.  \n*** Assistant Professor of Business Studies, University of Central Punjab, Lahore, Pakistan  \n**** Lecturer, Department of Education, University of Education, Lahore, Pakistan  \nIntroduction  \nCareer selection has become more complex in 21st century due to individual‟s dependence upon mass media that plays a significant role in imparting information to patents and shaping personal choices. Apostol & Näsi (2013) maintain that the young generation is more media prone and the societal dynamics are continuously changing because of the media exposure and people are influenced more from media characters‟ occupations. Moreover, Wroblewski & Huston (1987) claim that Television is one of the important sources of occupational information for youth because it regularly portrays work-related activities of fictional characters. On the other hand, parents‟ profession and skills, knowledge, socio-economic, educational and cultural backgrounds and their financial and moral support to children are also important factors in career selection (Jodl, et. et al, 200; Kracke, 1997; Noreen & Khalid, 2012) . While several studies also indicate that personal interests and choices are very important in the process of decision making of individual‟s career selection (Ilgen et al, 2003;Bundura et al., 2001; Angela & Bardick, 2004).In addition, career counseling is also an important factor that helps individuals to choose among diverse nature of profession around globe (Amundson, 1984) .Therefore, there is an exhaustive list of factors that influence the individual‟s career selection process but the basic objective of this study is to explore direct effects of “parent‟s profession,”“mass media” and “personal choice” on students‟ career selection. In addition, it analyzes mutual influence of parent‟s profession, mass media and personal choice on career choice.  \nThere are several factors that influence students‟ career selection. This study analyzes the impact of three major factors including “parent‟s profession,”“mass media” and “personal choice/interests “on students‟ career selection.  \nParents’Profession as Factor in Children Career Selection  \nParents have significant impact on children career section (Amundson, 1984; Bundura et al, 2001).Various studies concludes that parent profession, income level and their knowledge about various professions, the beliefs, norms, information regarding modern occupations, exposure to local and international job market and the job skills they acquire can affect the career selection of their children. In addition, Pa","cbCaieq6n1zQUCX9","https://ap.wps.com/l/cbCaieq6n1zQUCX9","pdf",240508,13,"English","# Abstract\n# Introduction\n# Parents’ Profession as Factor in Children Career Selection","[{\"question\":\"Which factors does the study analyze for students’ career selection?\",\"answer\":\"The study analyzes three factors: parents’ profession, mass media, and personal choice/interests.\"},{\"question\":\"How is the study’s data collected?\",\"answer\":\"Data were collected through an online survey using Systematic Random Sampling from first-semester students of three leading business schools in Lahore.\"},{\"question\":\"What conclusions are drawn about the relative impact of the factors?\",\"answer\":\"The study finds that all three factors mutually influence career choice, and it claims mass media and personal choice have more impact than parents’ profession.\"}]","Career Selection - Role of Parents' Profession, Mass Media and Personal Choice | PDF",1792082053,33]