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G. WONG, CAIP, FCRIC  \nJULY 2020  \nYour Turn Now! Practice Questions  \nChat Room –  \nManagement Decision  \n• In the chat room, share an example of research directed to a management decision in your work environment.  \nManagement  \nYour Turn Now! Practice Questions (2 marks per question)  \nPractice Question 2  \n• As the competitive intelligence manager for a technology company, you have been asked to be part of an internal corporate research planning team meeting. The meeting is regarding the development of a new video conferencing platform that focusses on innovative functionality to build effective and efficient decision making.  \n• Prepare five key questions you would need answered as part of this team meeting .  \nManagement  \nPractice Question 2  \n• Prepare five key questions you would need answered as part of this team meeting.  \n• Ensure your questions are from the CI manager’s perspective  \n1. What are the key unique features of the platform?  \n2. Who are the intended target markets?  \n3. Who do you consider to be the top three competitors?  \n4. What competitive research, if any, has been done already?  \n5. ????  \nManagement  \nPractice Question 3  \n• Explain CAIPs’ responsibility to the public  \nManagement  \nPractice Question 3  \n• Explain CAIPs’ responsibility to the public  \nManagement  \nRespect  \nTrust  \nPublic Confidence Participation  \nPractice Question 4  \n• Over the past year, sales of snack food has dropped by 5% despite a long great performance in the marketplace .  \n• What might be four management issues and what might you suggest for research to change the performance?  \nManagement  \n Practice Question 4  \n• What might be four management issues and what might you suggest for research to change the performance?  \n| Management Issue | Research Suggestion |\n| --- | --- |\n| Poor advertising | Advertising testing |\n| New competition | Examine syndicated data for new competitors and market share shifts |\n| Distribution issues | Examine distribution pattern changes against sales performance by geography |\n| Changing market preferences | Conduct a U&A study in the marketplaces of choice |\n\nUse of the table saves words and makes marking easier  \nManagement","cbCaiqGFJKzyB8aC","https://ap.wps.com/l/cbCaiqGFJKzyB8aC","pdf",3618506,14,"English","# Your Turn Now! Practice Questions\n## Chat Room – Management Decision\n## Practice Question 2: Competitive Intelligence Planning\n## Practice Question 3: CAIPs’ Public Responsibility\n## Practice Question 4: Snack Food Sales Drop Analysis","[{\"question\":\"How can the snack food sales drop be addressed using management issues and research suggestions?\",\"answer\":\"Identify four management issues and propose research actions to improve performance. The guidance table suggests advertising testing, examining syndicated data for new competitors and market share shifts, studying distribution pattern changes by geography, and running a U\\u0026A study in selected marketplaces.\"}]","CAIP Canada - Exam Prep Seminar - Research Management - Practice Questions Feedback | PDF",1790397672,35]