[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-208299-en":3,"doc-seo-208299-105":30,"detail-sidebar-cat-0-en-105":90},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"doc_content":15,"file_id":16,"file_url":17,"file_type":18,"file_size":19,"view_count":4,"is_deleted":4,"is_public":20,"is_downloadable":20,"audit_status":20,"page_count":21,"language":22,"language_code":23,"site_id":24,"html_lang":23,"table_of_contents":25,"faqs":26,"seo_title":27,"seo_description":14,"update_tm":28,"read_time":29},208299,962084928904,"Jake","https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d",4,"Exam","Business Perceptions - Unit 2 - Resource Material","Business perceptions resource material for GCSE Business Unit 2 examines two contrasting business scenarios: a multinational fast-food brand and a local hairdressing salon. It focuses on competition, franchise ownership, global sales revenue, the role of supply chains and logistics, and digital ordering and delivery platforms. It also covers sustainability actions and customer/pressure-group responses, then applies planning and cash-flow forecasting to support staffing, compliance, communication, and advertising decisions in a small business context.","GCSE  \n3510U20-1A S23-3510U20-1A  \nMONDAY, 12 JUNE 2023 – AFTERNOON  \nBUSINESS  \nUnit 2: Business Perceptions  \nResource Material  \n3 51 0 U 2 0 1 A 01  \n© WJEC CBAC Ltd. LE/JS*(S23-3510U20-1A)  \n2  \n1. McDonald’s is a multinational business that is one of the best-known fast-food brands in the world. The fast-food industry is very competitive and businesses are always trying to attract customers to increase sales. Figure 1 shows the number of outlets in the world of selected fast-food brands in 2020.  \nFigure 1  \n\n| Number of outlets in the world of selected fast-food brands (2020) |\n| --- |\n| \u003Cbr>McDonald’s\u003Cbr>Subway Starbucks KFC\u003Cbr>Pizza Hut Burger King\u003Cbr>Domino’s Dunkin’ Donuts\u003Cbr>Costa Coffee Greggs |\n\nMost McDonald’s restaurants are franchises with 93% of its restaurants in 2020 owned by franchisees. Figure 2 shows how much sales revenue McDonald’s earned each year between 2010 and 2021.  \nFigure 2  \n\n| Global Sales Revenue of McDonald’s 2010–2021\u003Cbr>(in U.S. billions dollars) |  |\n| --- | --- |\n| Revenue in billions U .S . dollars | |\n\n© WJEC CBAC Ltd. (3510U20-1A)  \n3  \nMcDonald’s serves burgers, fries and drinks that taste the same in every restaurant. To achieve this, an effective supply chain is important. McDonald’s procures its ingredients from a wide range of suppliers. Well-organised logistics ensure that restaurants receive stock when it is needed.  \nThe McDonald’s app allows customers to place orders and pay for them via their mobile phones. The app locates the phone and once the customer gets near the restaurant the order will be made, ready for the arrival of the customer. The customer can choose whether they wish to collect the order in-store or at the Drive-thru. The customer only pays once they have collected the order. As well as being an ordering app, it also allows users to save their favourite meals, recent orders and payment details.  \nAs well as developing its own app, McDonald’s has agreements with Uber Eats, Deliveroo and Just-Eat which allow McDonald’s customers to order products online and have them delivered.  \nAs a multinational business, McDonald’s is aware of its impact on the environment and it is committed to becoming a more sustainable business.  \nMcDonald’s has been making the following changes to reduce its impact on the environment:  \n• Reducing food waste, by making food to order  \n• Turning other food waste into compost  \n• UK lorries run on bio-diesel, made from McDonald’s old cooking oil  \n• Using recycled paper to make packaging (not cutting down trees)  \n• Using paper straws and paper cups that can be recycled  \n• New restaurants will use renewable energy  \nMcDonald’s still gets criticism from pressure groups that believe it could do more to reduce its impact on the environment. Customers have also been quick to complain about the quality of the environmentally friendly alternatives such as the paper straws, which customers claim dissolve in drinks. McDonald’s introduced its McPlant vegan burger in 2022, joining other fastfood chains such as Burger King and KFC in offering meat alternative products.  \n3 51 0 U 2 0 1 A 03  \n© WJEC CBAC Ltd. (3510U20-1A) Turn over.  \n4  \n2. Maria Alonso is a sole trader who opened her own hairdressing salon, His ‘N’ Hers, 21 years ago in her local town in North Wales. When she first started the salon there were two other salons in the town centre, both specialising in women’s haircuts. Maria decided that her salon would offer a unisex service, which meant that she would cut both men’s and women’s hair. Maria employed one other hairdresser when the business first opened but she now employs three hairdressers as the business has gained regular customers. There are now 5 other salons in the town, including 2 barber shops  \nand a Toni&Guy franchise, which is a well-known unisex salon brand.  \nMaria has always enjoyed running the business and particularly managing the staff, although she does work long hours (about 60 hours a week) . She pays herself ","cbCaimqnsVSecKxi","https://ap.wps.com/l/cbCaimqnsVSecKxi","pdf",278847,1,7,"English","en",105,"# Business Perceptions - Unit 2\n## McDonald’s: outlets, revenue, supply chain, app, sustainability\n## Maria Alonso: sole trader salon, staffing, legislation, business planning, cash-flow forecast","[{\"question\":\"How does McDonald’s attract customers and increase sales in a competitive fast-food market?\",\"answer\":\"It relies on a consistent product experience, an effective supply chain, and convenient ordering through its app and delivery partners such as Uber Eats, Deliveroo, and Just-Eat.\"},{\"question\":\"What sustainability changes has McDonald’s introduced to reduce its environmental impact?\",\"answer\":\"It reduces food waste by making food to order, turns other food waste into compost, uses bio-diesel for UK lorries, and uses recycled paper and recyclable paper packaging options, with new restaurants using renewable energy.\"},{\"question\":\"How does Maria Alonso use business planning to support her salon’s decisions?\",\"answer\":\"She uses financial documents such as cash-flow forecasts to plan the next steps, assess affordability for advertising, and manage expected receipts, payments, and withdrawals over the following months.\"}]","Business Perceptions - Unit 2 - Resource Material | PDF",1788603395,18,{"code":4,"msg":31,"data":32},"ok",{"site_id":24,"language":23,"slug":33,"title":13,"keywords":34,"description":14,"schema_data":35,"social_meta":85,"head_meta":87,"extra_data":89,"updated_unix":28},"business-perceptions-unit-2-resource-material","",{"@graph":36,"@context":84},[37,53,67],{"@type":38,"itemListElement":39},"BreadcrumbList",[40,44,48,51],{"item":41,"name":42,"@type":43,"position":20},"https://docshare.wps.com","Home","ListItem",{"item":45,"name":46,"@type":43,"position":47},"https://docshare.wps.com/document/","Document",2,{"item":49,"name":12,"@type":43,"position":50},"https://docshare.wps.com/document/exam/",3,{"item":52,"name":13,"@type":43,"position":11},"https://docshare.wps.com/document/business-perceptions-unit-2-resource-material/208299/",{"url":52,"name":13,"@type":54,"author":55,"headline":13,"publisher":57,"fileFormat":60,"inLanguage":23,"description":14,"dateModified":61,"datePublished":61,"encodingFormat":60,"isAccessibleForFree":62,"interactionStatistic":63},"DigitalDocument",{"name":9,"@type":56},"Person",{"url":41,"name":58,"@type":59},"DocShare","Organization","application/pdf","2026-09-05",true,{"@type":64,"interactionType":65,"userInteractionCount":4},"InteractionCounter",{"@type":66},"ViewAction",{"@type":68,"mainEntity":69},"FAQPage",[70,76,80],{"name":71,"@type":72,"acceptedAnswer":73},"How does McDonald’s attract customers and increase sales in a competitive fast-food market?","Question",{"text":74,"@type":75},"It relies on a consistent product experience, an effective supply chain, and convenient ordering through its app and delivery partners such as Uber Eats, Deliveroo, and Just-Eat.","Answer",{"name":77,"@type":72,"acceptedAnswer":78},"What sustainability changes has McDonald’s introduced to reduce its environmental impact?",{"text":79,"@type":75},"It reduces food waste by making food to order, turns other food waste into compost, uses bio-diesel for UK lorries, and uses recycled paper and recyclable paper packaging options, with new restaurants using renewable energy.",{"name":81,"@type":72,"acceptedAnswer":82},"How does Maria Alonso use business planning to support her salon’s decisions?",{"text":83,"@type":75},"She uses financial documents such as cash-flow forecasts to plan the next steps, assess affordability for advertising, and manage expected receipts, payments, and withdrawals over the following months.","https://schema.org",{"og:url":52,"og:type":86,"og:title":13,"og:site_name":58,"og:description":14},"article",{"robots":88,"canonical":52},"index,follow",{"doc_id":7,"site_id":24},{"code":4,"msg":5,"data":91},[92,96,100,103,108,113,117,122,127,130,134],{"id":20,"doc_module":4,"doc_module_name":46,"category_name":93,"show_sort_weight":94,"slug":95},"Story & Novel",90,"story-novel",{"id":47,"doc_module":4,"doc_module_name":46,"category_name":97,"show_sort_weight":98,"slug":99},"Literature",80,"literature",{"id":11,"doc_module":4,"doc_module_name":46,"category_name":12,"show_sort_weight":101,"slug":102},70,"exam",{"id":104,"doc_module":4,"doc_module_name":46,"category_name":105,"show_sort_weight":106,"slug":107},5,"Comic",60,"comic",{"id":109,"doc_module":4,"doc_module_name":46,"category_name":110,"show_sort_weight":111,"slug":112},6,"Technology",50,"technology",{"id":21,"doc_module":4,"doc_module_name":46,"category_name":114,"show_sort_weight":115,"slug":116},"Healthcare",40,"healthcare",{"id":118,"doc_module":4,"doc_module_name":46,"category_name":119,"show_sort_weight":120,"slug":121},8,"Research & Report",30,"research-report",{"id":123,"doc_module":4,"doc_module_name":46,"category_name":124,"show_sort_weight":125,"slug":126},9,"Religion & Spirituality",20,"religion-spirituality",{"id":125,"doc_module":4,"doc_module_name":46,"category_name":128,"show_sort_weight":125,"slug":129},"World Cup","world-cup",{"id":131,"doc_module":4,"doc_module_name":46,"category_name":132,"show_sort_weight":131,"slug":133},10,"Lifestyle","lifestyle",{"id":135,"doc_module":4,"doc_module_name":46,"category_name":136,"show_sort_weight":104,"slug":137},19,"General","general"]