[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-292664-105":3,"detail-sidebar-cat-0-en-105":81,"doc-detail-292664-en":131},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},105,"en","business-advanced-subsidiary-marketing-and-people","Business Advanced Subsidiary - Marketing and People","","Business Advanced Subsidiary examination paper on Marketing and People, dated Friday 17 May 2024, with 80 total marks and a 1 hour 30 minutes morning session. The paper instructs candidates to use black ink or ball-point pen, complete top-of-page candidate details, answer all questions, and write responses in provided spaces. Section A includes Question 1 covering market research, demand, income elasticity of demand for oat milk, product life cycle growth stage marketing impacts for Oatly, and factors affecting income elasticity of demand for Oatly’s products.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/document/","Document",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/document/exam/","Exam",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/document/business-advanced-subsidiary-marketing-and-people/292664/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/business-advanced-subsidiary-marketing-and-people/292664.png","ImageObject",300,407,{"name":42,"@type":43},"Finn","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-31","2026-09-17",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",11,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"What are the main instructions candidates must follow for this paper?","Question",{"text":63,"@type":64},"Use black ink or a ball-point pen, complete the boxes with name, centre number, and candidate number, and answer all questions in the spaces provided.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"How are marks and time guidance provided in the exam?",{"text":68,"@type":64},"Total marks for the paper are 80. Marks for each question are shown in brackets and act as a guide for how much time to spend.",{"name":70,"@type":61,"acceptedAnswer":71},"Which topics are covered in Question 1 of Section A?",{"text":72,"@type":64},"Question 1 includes definitions of market research and demand, an income elasticity of demand calculation for oat milk, marketing decisions affected by Oatly’s growth stage in the product life cycle, and assessing two factors affecting income elasticity for Oatly’s products.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},292664,1790710971,{"code":4,"msg":82,"data":83},"success",[84,88,92,95,100,105,110,115,120,123,127],{"id":22,"doc_module":4,"doc_module_name":25,"category_name":85,"show_sort_weight":86,"slug":87},"Story & Novel",90,"story-novel",{"id":26,"doc_module":4,"doc_module_name":25,"category_name":89,"show_sort_weight":90,"slug":91},"Literature",80,"literature",{"id":33,"doc_module":4,"doc_module_name":25,"category_name":29,"show_sort_weight":93,"slug":94},70,"exam",{"id":96,"doc_module":4,"doc_module_name":25,"category_name":97,"show_sort_weight":98,"slug":99},5,"Comic",60,"comic",{"id":101,"doc_module":4,"doc_module_name":25,"category_name":102,"show_sort_weight":103,"slug":104},6,"Technology",50,"technology",{"id":106,"doc_module":4,"doc_module_name":25,"category_name":107,"show_sort_weight":108,"slug":109},7,"Healthcare",40,"healthcare",{"id":111,"doc_module":4,"doc_module_name":25,"category_name":112,"show_sort_weight":113,"slug":114},8,"Research & Report",30,"research-report",{"id":116,"doc_module":4,"doc_module_name":25,"category_name":117,"show_sort_weight":118,"slug":119},9,"Religion & Spirituality",20,"religion-spirituality",{"id":118,"doc_module":4,"doc_module_name":25,"category_name":121,"show_sort_weight":118,"slug":122},"World Cup","world-cup",{"id":124,"doc_module":4,"doc_module_name":25,"category_name":125,"show_sort_weight":124,"slug":126},10,"Lifestyle","lifestyle",{"id":128,"doc_module":4,"doc_module_name":25,"category_name":129,"show_sort_weight":96,"slug":130},19,"General","general",{"code":4,"msg":82,"data":132},{"doc_id":79,"user_id":133,"nickname":42,"user_avatar":134,"doc_module":4,"category_id":33,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":135,"file_id":136,"file_url":137,"file_type":138,"file_size":139,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":140,"language":141,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":142,"faqs":143,"seo_title":144,"seo_description":12,"update_tm":145,"read_time":98},34359740700684,"https://ap-avatar.wpscdn.com/avatar/1f400023980c374ae676?_k=1777273430885731487","Please check the examination details below before entering your candidate information  \n\n| Candidate surname   | Other names   |\n| --- | --- |\n\nCentre Number  \nCandidate Number  \nPearson Edexcel Level 3GCEFriday 17 May 2024           \nMorning(Time:1 hour 30 minutes)Paperreference8BSO/01Business  \nAdvanced Subsidiary  \nPAPER 1:Marketing and People  \nYou must have:Total MarksSource Booklet(enclosed)  \n# Instructions\n\n● Use black ink or ball-point pen.  \n● Fill in the boxes at the top of this page with your name,centre number and candidate number.  \n● Answer all questions.  \n● Answer the questions in the spaces provided-there may be more space than you need.  \n# Information\n\n● The total mark for this paper is 80.  \n● The marks for each question are shown in brackets-use this as a guide as to how much time to spend on each question.  \n● You may use a calculator.  \n# Advice\n\n● Read each question carefully before you start to answer it.  \n● Try to answer every question.  \n● Check your answers if you have time at the end.  \nPearson  \nAnswer ALL questions.SECTION A  \n# Read Extract A in the Source Booklet before answering Question 1.Write your answers in the spaces provided.\n\n1 (a) What is meant by market research?  \n(2)……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………  \n(b) What is meant by demand?  \n(2)……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………  \n…………………………………………………………………………………………………………………………………………………………………  \n……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………  \nP 7 5 8 4 9 A 0 2 2 0  \nDO NOT WRITE INTHIS AREA  \nDONOT WRITEINTHIS AREA  \nDO NOT WRITEINTHIS AREA  \n(c)Using the information in Extract A,calculate the income elasticity of demand foroat milk.State your answer to two decimal places.You are advised to showyour working.  \n(4)  \n………………………………………………   ……………………  ……   ……   …………………………………………  \n…………………………………………………………………………………………………………………………………………………………………………………  \n……   …  \n…………………………………………………………………………………………………………………………………………………………………………………………  \n……  ……  …  \n………………………………………………………………………………………………………………………………………………………………………………………………………………………………………  \n-                                                                                                                                                                                                                        …  \n……………………………………………………………………………………………………………………………………………………………………………………………………………………………  \n…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………  \n………………………………………………………………………………………………………………………………………………………………………………………………………………………  \n…………………………………………………………………………………………………………………………………………………  \n………………………………………………………  \n…………………………………………  \n………………………………………………………………………………………………………………………………………………………………………………  \n……                                         …  \n…………………………………………………………………………………………………………………………………………………………………  \nP75849A0320  \n(d) Explain one way Oatly's marketing decisions could be affected by being in thegrowth stage of the product life cycle.  \n(4)  \n……………………………………………………………………………………………………………………………  \n………  \n…………………………………………………………………………………………………………………………………………………………………  \n……………………………………………………………………………………………………………………………………………………………………………………………  \n…………………………………………………………………………………………………………………………………………………………………………………  \n………  \n…………………………………………………………………………………………………………………………………………………………  \n……………………………………………  \n………………………………………………………………………………………………………………  \n………  \nP 7 5 8 4 9 A 0 4 2 0  \nDONOT WRITE INTHIS AREA  \nDONOT WRITEINTHIS AREA  \nDO NOT WRITEINTHIS AREA  \n(e)Assess two factors which could affect the income elasticity of demand forOatly's pr","cbCaid991649rC3V","https://ap.wps.com/l/cbCaid991649rC3V","pdf",310153,24,"English","# Instructions\n# Information\n# Advice\n# Section A\n## Question 1 (a-e)","[{\"question\":\"What are the main instructions candidates must follow for this paper?\",\"answer\":\"Use black ink or a ball-point pen, complete the boxes with name, centre number, and candidate number, and answer all questions in the spaces provided.\"},{\"question\":\"How are marks and time guidance provided in the exam?\",\"answer\":\"Total marks for the paper are 80. Marks for each question are shown in brackets and act as a guide for how much time to spend.\"},{\"question\":\"Which topics are covered in Question 1 of Section A?\",\"answer\":\"Question 1 includes definitions of market research and demand, an income elasticity of demand calculation for oat milk, marketing decisions affected by Oatly’s growth stage in the product life cycle, and assessing two factors affecting income elasticity for Oatly’s products.\"}]","Business Advanced Subsidiary - Marketing and People | PDF",1789653737]