[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-en-105":3,"doc-seo-517267-105":59,"doc-detail-517267-en":130},{"code":4,"msg":5,"data":6},0,"success",[7,13,18,23,28,33,38,43,48,51,55],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},1,"Document","Story & Novel",90,"story-novel",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":16,"slug":17},2,"Literature",80,"literature",{"id":19,"doc_module":4,"doc_module_name":9,"category_name":20,"show_sort_weight":21,"slug":22},4,"Exam",70,"exam",{"id":24,"doc_module":4,"doc_module_name":9,"category_name":25,"show_sort_weight":26,"slug":27},5,"Comic",60,"comic",{"id":29,"doc_module":4,"doc_module_name":9,"category_name":30,"show_sort_weight":31,"slug":32},6,"Technology",50,"technology",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":36,"slug":37},7,"Healthcare",40,"healthcare",{"id":39,"doc_module":4,"doc_module_name":9,"category_name":40,"show_sort_weight":41,"slug":42},8,"Research & Report",30,"research-report",{"id":44,"doc_module":4,"doc_module_name":9,"category_name":45,"show_sort_weight":46,"slug":47},9,"Religion & Spirituality",20,"religion-spirituality",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":49,"show_sort_weight":46,"slug":50},"World Cup","world-cup",{"id":52,"doc_module":4,"doc_module_name":9,"category_name":53,"show_sort_weight":52,"slug":54},10,"Lifestyle","lifestyle",{"id":56,"doc_module":4,"doc_module_name":9,"category_name":57,"show_sort_weight":24,"slug":58},19,"General","general",{"code":4,"msg":60,"data":61},"ok",{"site_id":62,"language":63,"slug":64,"title":65,"keywords":66,"description":67,"schema_data":68,"social_meta":123,"head_meta":125,"extra_data":127,"updated_unix":129},105,"en","bulb-59","Bulb-59","","The provided page content includes marketing and storytelling editorial material. It references a magazine issue with credits for production roles and contributors, alongside a Spanish-language narrative about storytelling techniques. The text discusses how music, suspense, and creative constraints shape audience imagination, using the film Tiburón as an example. It also highlights the idea of turning a story into a “Power Story” by emphasizing human elements, coherence of components, and surprise as a communication strategy.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":53,"@type":76,"position":81},"https://docshare.wps.com/document/lifestyle/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/bulb-59/517267/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/bulb-59/517267.png","ImageObject",300,407,{"name":92,"@type":93},"Blitz","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-15","2026-10-07",true,{"@type":102,"interactionType":103,"userInteractionCount":19},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What is the main storytelling idea discussed in the text?","Question",{"text":112,"@type":113},"A powerful story is built to insinuate rather than show literally, leveraging suspense, surprise, and the audience’s imagination.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"Why is Tiburón used as an example?",{"text":117,"@type":113},"The text explains that despite production issues, the film’s rewritten scenes and focus on human factors transformed it into a stronger narrative experience.",{"name":119,"@type":110,"acceptedAnswer":120},"What conditions are said to help a story become a “Power Story”?",{"text":121,"@type":113},"The story should balance components such as acting, script, music, and suspense, and guide the listener through intrigue that sustains engagement.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},517267,1791428448,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":52,"category_name":53,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":19,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":139,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":144,"read_time":145},24464137899374,"https://us-avatar.wpscdn.com/davatar_3d24733baf745e90a7e4bdd5f77d97b2","Marketing  \nMagazine  \nMarcelo Bravo de Megamedia El Marketing de Casillero del Diablo Sony World Photography Awards 2020  \n3  \nINDICE   \nBlack Francis  \nFotógrafo: Tom Oldham, United Kingdom Open Photographer of the Year, Portraiture, Sony World Photography Awards 2020  \n“Los fotógrafos de la revista MOJO disfrutamos de ungrado excepcional de libertad y confianza por lo que solemos trabajar conun brief abierto. Esto nospermite capturarcon nuestro sello personal a músicos de muy alto perfil. Sin embargo, cuando fotografiamos cantantes famosos, a menudo somos dolorosamenteconscientes decuántas veces el modelo ha tenido que posar para una fotografía. Megusta reconocerestoporlo que le pedí a Charles, también conocido como Black Francis, que me mostrara el nivel de frustración que pueden generar las sesiones de fotos. Ofreció este perfectogestode exasperación, y la imagen emergió como el retrato principal del artículo”.  \nDirector: Rodrigo Álvarez Müller / Product Manager: Francisca Tobar / Editor: Christian von der Forst / Diseño y Dirección de Arte: Everprint / Desarollo Web: Inetlab / Imagen portada: Tom Oldham Colaboradores de esta edición: Feudo Aravena, Jaime Atria, Maciel Campos, Michael Feindt, Daniel Rodríguez, Miguel Angel Ruiz, Claudio Seguel, [Antonio Varas /](Antonio Varas / Ventas de Publicidad: ftobar@bulb.cl)[ Ventas de Publicidad:](Antonio Varas / Ventas de Publicidad: ftobar@bulb.cl)[ ftobar@bulb.cl](Antonio Varas / Ventas de Publicidad: ftobar@bulb.cl)  \n[Fotograf](Fotograf)í[a:](a: Francisco Arias)[ Francisco Arias](a: Francisco Arias), [Pablo Casals](Pablo Casals), [Susan Lasen](Susan Lasen), [Guillermo Lobo](Guillermo Lobo), [Cristi](Cristi)á[n Navarro](n Navarro), Diego Sandoval / Ilustraciones: Roberto Del Real / Director de Storytelling: Claudio Seguel Impresión: Printer  \nDistribución Certificada: Vips Courier.  \nLos artículos firmados y opiniones de los entrevistados no representan necesariamente la opinión de la línea editorial de esta revista. Bulb! no se hace responsable por el contenido  \nde los anuncios y mensajes publicitarios que se incluyen en esta edición. Bulb! / Miguel Claro 2355 B, Ñuñoa, Santiago, [Chile / ftobar@bulb.cl / s](Chile / ftobar@bulb.cl / s)íguenos en facebook, Linkedin e Instagram   \n7  \nSTORYTELLING   \n[Por](Por Claudio Seguel / www.brandstory.cl)[ Claudio Seguel](Por Claudio Seguel / www.brandstory.cl)[ / www.brandstory.cl](Por Claudio Seguel / www.brandstory.cl)  \nU  \nna joven nada tranquilamenteen un inmenso y calmo océano, todo parece ir bien hasta que repentinamente se comienzan a  \nescuchar dos notas musicales provocadas por una tuba (instrumento viento-metal) que de manera alternada van cambiando, de menos a más, generando un suspenso nuncaantes visto. Quizás de manera escrita no puedas imaginarlo, pero si te digo que esa composición musical creada por John Williams en el año 1975 para una película de Steven Spielberg generó que muchas personas no volvieran a meterse a un mar en años, deseguro que de inmediato vendrá a tu mente lapelícula Tiburón.  \nSin embargo, no todo fue maravillas para Spielberg, quien al momento del rodaje tuvo muchos problemas con la producción y con el tiburón mecánico que no parecía real, lo que estuvo a punto de hacer que la película fuesetodo un fracaso. Por eso, Steven Spielberg, junto con sus guionistas, reescribieron muchas de las escenas desde cero, para darle poderal factor humano y esconder al tiburón (físicamente hablando), generando un terror yamenaza psicológica que hasta el día de hoy tienen a Tiburón entre una de las películas másexitosas de Hollywood y una de mis películas favoritas. Spielberg no cambió la temática dela película, solo cambió la forma de contar la historia. ¿Qué nos enseña esto? Que en una historia es más poderoso insinuar algo quemostrarlo literalmente, porque el poder de una historia viene de lo que no vemos, es decir, de nuestra imaginación.  \nAhora bien, muchos de los relatos fracasan por un exceso de copia de la","cbCaiqnxx9k2ycmM","https://ap.wps.com/l/cbCaiqnxx9k2ycmM","pdf",27768090,92,"English","# STORYTELLING\n## Suspense and audience imagination\n## Lessons from Tiburón\n## Power Story and communication strategy","[{\"question\":\"What is the main storytelling idea discussed in the text?\",\"answer\":\"A powerful story is built to insinuate rather than show literally, leveraging suspense, surprise, and the audience’s imagination.\"},{\"question\":\"Why is Tiburón used as an example?\",\"answer\":\"The text explains that despite production issues, the film’s rewritten scenes and focus on human factors transformed it into a stronger narrative experience.\"},{\"question\":\"What conditions are said to help a story become a “Power Story”?\",\"answer\":\"The story should balance components such as acting, script, music, and suspense, and guide the listener through intrigue that sustains engagement.\"}]","Bulb-59 | PDF",1791337551,142]