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This study assessed whether blogs currently promote breastfeeding behavior, using 32 active blogs that generated 354 posts and 881 comments. Intent was coded via theoretical behavior-support constructs from the Integrated Behavioral Model. 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Intent to support behavior was identified using constructs from the Integrated Behavioral Model.",{"name":119,"@type":110,"acceptedAnswer":120},"What blog content patterns were most frequently associated with behavior support?",{"text":121,"@type":113},"In posts, attitudes, behavioral cues, and consciousness-raising appeared frequently. 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Cougar Hall, Carl Hanson, Rosemary Thackeray, Michael Barnes, Brad Neiger, and Emily McIntyre  \nABSTRACT  \nBackground: People are increasingly using the Internet and social networking sites for behavior support. Almost  \nno literature exists exploring the utility of these sites for supporting breastfeeding behavior. Purpose: The purpose of this study was to determine the extent to which blogs are currently being used to support breastfeeding behavior.  \nMethods: Data for this study came from a sample of 32 active blogs, resulting in 354 posts and 881 comments for analysis. Evidence of intent to support behavior was determined by the presence of theoretical behavior support constructs from the Integrated Behavioral Model. Results: In posts, attitudes (28.5%), behavioral cues (23.8%), and consciousness-raising (25.3%) appeared frequently. Praise (43.3%), behavioral cues (37.4%), and attitudes (30.4%) were the most prominent constructs in comments. More behavior support appeared on industry-affiliated blogs than on private blogs. Posts that presented mostly information only were least effective at eliciting behavior support. Discussion: Blogs are being used to support breastfeeding behavior, and blogs with industry affiliation appear to offer  \nmore support. Translation to Health Education Practice: Health educators wishing to support breastfeeding may use blogs and may want to partner with industry. Such efforts might also focus on functional content knowledge aimed at supporting breastfeeding behavior.  \nWest J, Hanson C, Thackeray R, Barnes M, Neiger, McIntyre E. Breastfeeding and blogging: exploring the utility of blogs to promote breastfeeding. Am J Health Educ. 2011;42(2):106-115. This paper was submitted to the Journal on September 27, 2010, revised and accepted for publication on December 16, 2010.  \nBACKGROUND  \nblogs are an example of an online community and social networking site, which have become popular over the past decade.1 In addition to functioning as a personal online diary, a blog is a web-based location where people come together and socialize. It is a place where the creator (and other registered guests) can compose original text in the form of a post. Posts address many topics, but they usually include personal themes,2 such as opinions or recent experiences. Users comment in response to the original post, much in the same way newspaper and radio programs produce original pieces and then receive feedback in the form of letters to the editor.  \nResearch evidence suggests that blogs serve the needs of and strengthen existing social networks and can alsobe a catalyst for  \nJoshua West is an assistant professor in the Department of Health Science, Brigham Young University, 229-L Richards Building, Provo, UT 84602; E-mail: josh.west@byu. edu. P. Cougar Hall is an assistant professor in the Department of Health Science, Brigham Young University, 229-E Richards Building, Provo, UT 84602. Carl Hanson is an associate professor in the Department of Health Science, Brigham Young University, 213-A Richards Building, Provo, UT 84602. Rosemary Thackeray is an associate professor in the  \ndeveloping new connections.3-5 Indeed, blog creators and registered guests sometimes share a connection independent of their  \nDepartment of Health Science,Brigham Young University, 229-H Richards Building, Provo, UT 84602. Michael Barnes is a professor in the Department of Health Science, Brigham Young University, 221-F Richards Building, Provo, UT 84602. Brad Neiger is a professor in the Department of Health Science, Brigham Young University, 221-G Richards Building, Provo, UT 84602. Emily McIntyre is an assistant professor in the Department of Health Science, Brigham Young University, 229-B Richards Building, Provo, UT 84602.  \n Joshua West, P. Cougar Hall, Carl Hanson, Rosemary Thackeray, Michael Barnes, et al.   \n","cbCaia0DA54cLMmA","https://ap.wps.com/l/cbCaia0DA54cLMmA","pdf",150164,"English","# Abstract\n# Background\n## Blog use as an online community\n## Types of blogs\n# Breastfeeding and Behavior Support","[{\"question\":\"What is the purpose of the study about blogs and breastfeeding?\",\"answer\":\"To determine the extent to which blogs are currently being used to support breastfeeding behavior.\"},{\"question\":\"How were blogs selected and analyzed in this study?\",\"answer\":\"The study used a sample of 32 active blogs, analyzing 354 posts and 881 comments. Intent to support behavior was identified using constructs from the Integrated Behavioral Model.\"},{\"question\":\"What blog content patterns were most frequently associated with behavior support?\",\"answer\":\"In posts, attitudes, behavioral cues, and consciousness-raising appeared frequently. In comments, praise, behavioral cues, and attitudes were the most prominent constructs.\"}]","Breastfeeding and Blogging - Exploring the Utility of Blogs to Promote Breastfeeding | PDF",1792074435,25]