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Established as an inter-agency learning institution, we have become a strategic partner. Together we work towards the achievement of amore peaceful and sustainable world, based on the principle of human rights for all.  \nThis brand book testifies to the College’senduring role and ethos. Reflecting interviews with UNSSC staff as well as external stakeholders, it demonstrates our commitment to putting the needs of our partners and clients at the centre of our work.  \nThis brand book replaces the 2012 UNSSC Branding Guidelines. It puts forth a distinctive visual identity based on how our partners and  \nprospective clients perceive us, and how we perceive ourselves. In communicating a cohesive brand identity, this brand book clarifies the value that the organization brings, thus increasing the potential to build trust and expand partnerships.  \nBeginning with a look at what we do and how we work, this brand book encapsulates our uniqueness, our values, our voice, and our brand personality. It articulates guidelines for imagery. Furthermore, through examples it provides guidance for communicating our brand across products and channels.  \nAll of UNSSC must follow this brand book under the supervision of the Communications Unit. Incase of questions, please contact:  \n4  \n[comms@unssc.org](comms@unssc.org).  \nWhat we do  \nAccording to our statute and recent UN General Assembly resolutions, the Staff College provides high-quality system-wide knowledge management, training, and continuous learning for the personnel of the United Nations system and relevant partners in the areas of economic and social development, peace and security and internal management.  \nThe Staff College has become a trusted goto learning institution for people who are working to support Member States to protect human rights, and support peace, security, and development.  \nHow we work  \nTwenty-first century challenges require multisectoral approaches that harness wholeof-government and whole-of-society efforts. This reality underpins our learning offerings, many of which include diverse partners beyond the UN, such as governments, civil society organizations, non-governmental organizations, the private sector, and academic institutions.  \nOur approach to learning programmes is demand-driven. In addition to our fee-based and open-enrolment courses, we offer tailored learning and training suited to the needs of our partners and stakeholders.  \nOur faculty consist of leaders with diverse backgrounds who help our learning participants become well-rounded problem-solvers.  \nLearning programmes are delivered through a combination of academic leaders, subjectmatter experts and trainers, and experienced practitioners, including senior UN officials.  \nBoth individual clients and institutional representatives have highlighted the need to access tailored and hybrid services that support people as they develop in their careers. Our continuous learning, coaching and mentoring services address these needs; they are central aspects of our offerings.  \n6  \nWhat makes us unique?  \n• We belong to the United Nations and understand the needs of the UN system.  \n• We partner with organizations, governments, and the private sector to co-create learning solutions addressing defined learning goals.  \n• We serve as conveners, connecting personnel across t","cbCaitC1j8BRlFzf","https://ap.wps.com/l/cbCaitC1j8BRlFzf","pdf",4005281,46,"English","# Introduction\n# What we do\n# How we work\n# What makes us unique?\n# Voice\n# Logo\n# Typography\n# Colour palette\n## A colour palette for the web\n# UN System Staff College pattern\n# Photography\n# Partnerships\n# Brand architecture\n# Brand applications\n## Stationery\n## Course kit\n## Publications\n## Videos\n## Merchandising materials","[{\"question\":\"What is the purpose of this brand book?\",\"answer\":\"It documents the UN System Staff College’s distinctive visual identity and brand communication guidelines, replacing the 2012 Branding Guidelines. It also provides examples for consistent brand communication across products and channels.\"},{\"question\":\"How does the Staff College define its learning approach?\",\"answer\":\"Learning programmes are demand-driven, delivered through academic leaders, subject-matter experts, trainers, and experienced practitioners. The College also offers fee-based and open-enrolment courses as well as tailored and hybrid services.\"},{\"question\":\"What elements of brand identity are covered in the book?\",\"answer\":\"It includes voice, logo guidance, typography, a colour palette, photography direction, brand architecture, and brand applications. Applications span stationery, course kits, publications, videos, and merchandising materials.\"}]","BRAND BOOK - UN System Staff College 2021 | PDF",1792704951,116]