[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-en-105":3,"doc-seo-641838-105":59,"doc-detail-641838-en":130},{"code":4,"msg":5,"data":6},0,"success",[7,13,18,23,28,33,38,43,48,51,55],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},1,"Document","Story & Novel",90,"story-novel",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":16,"slug":17},2,"Literature",80,"literature",{"id":19,"doc_module":4,"doc_module_name":9,"category_name":20,"show_sort_weight":21,"slug":22},4,"Exam",70,"exam",{"id":24,"doc_module":4,"doc_module_name":9,"category_name":25,"show_sort_weight":26,"slug":27},5,"Comic",60,"comic",{"id":29,"doc_module":4,"doc_module_name":9,"category_name":30,"show_sort_weight":31,"slug":32},6,"Technology",50,"technology",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":36,"slug":37},7,"Healthcare",40,"healthcare",{"id":39,"doc_module":4,"doc_module_name":9,"category_name":40,"show_sort_weight":41,"slug":42},8,"Research & Report",30,"research-report",{"id":44,"doc_module":4,"doc_module_name":9,"category_name":45,"show_sort_weight":46,"slug":47},9,"Religion & Spirituality",20,"religion-spirituality",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":49,"show_sort_weight":46,"slug":50},"World Cup","world-cup",{"id":52,"doc_module":4,"doc_module_name":9,"category_name":53,"show_sort_weight":52,"slug":54},10,"Lifestyle","lifestyle",{"id":56,"doc_module":4,"doc_module_name":9,"category_name":57,"show_sort_weight":24,"slug":58},19,"General","general",{"code":4,"msg":60,"data":61},"ok",{"site_id":62,"language":63,"slug":64,"title":65,"keywords":66,"description":67,"schema_data":68,"social_meta":123,"head_meta":125,"extra_data":127,"updated_unix":129},105,"en","blue-news-autumn-2016","Blue News - Autumn 2016","","A quarterly newsletter for Genie customers across Australia and New Zealand focusing on industry rental-rate pressure and productivity improvements. It highlights leadership messages from the General Manager and regional report updates, outlines a new consolidated Genie maintenance protocol for boom lift care, and previews product-related features and service guidelines aimed at reducing labor time and strengthening customer service value. 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Includes powered access manufacturers. Excludes telehandlers and manufacturers of nonpowered access equipment.  \nProduct specifications and prices are subject to change without notice or obligation. The photographs and/or drawings in this document are for illustrative purposes only. Refer to the appropriate Operators’ Manual for instructions on the proper use of this equipment. Failure to follow the Operators Manual when using our equipment or to otherwise act irresponsibly may result in serious injury or death. The only warranty applicable to our equipment is the standard written warranty applicable to the particular product and sale and we make no other warranty, express or implied. Terex, the Terex Crown design, Genie and Taking You Higher are trademarks of Terex Corporation or its subsidiaries. All other trademarks are property of their respective owners.  \n©2015 Terex Corporation. All rights reserved.  \nA QUARTERLY NEWSLETTER FOR OUR GENIE CUSTOMERS  \nEDITOR-IN-CHIEF  \nCatherine Kerton, Genie  \nWE VALUE YOUR FEEDBACK  \n[www.genielift.com.au/yoursay](www.genielift.com.au/yoursay)  \nGOT A GREAT APPLICATION WHERE YOU HAVE USED YOUR GENIE EQUIPMENT?  \nWe would love to hear about it. Please  \ncontact [catherine.kerton@terex.com](catherine.kerton@terex.com)  \n[Want BlueNews by e-mail](Want BlueNews by e-mail) , or know someone else who should get a copy?  \nContact [catherine.kerton@terex.com](catherine.kerton@terex.com)  \nWelcome  \nto another edition of the Blue News, the magazine for Genie customers throughout Australia and New Zealand.  \nBrad Lawrence  \nGeneral Manager, Terex AWP Australia  \nThere is no doubt that the number one issue facing our industry right now is rental rates. More than ever the industry is talking about how low rental rates are on most models and that it is “a race to the bottom” as hire companies attempt to retain their key accounts.  \nWhat makes this whole discussion perplexing is the fact that rental rates continue to drop despite the fact that national rental company utilization is quite high at 75% - 90% . Simple economics would tell you that as demand increases (utilization) so should rental rates but unfortunately it is not that simple. When applying the theory of supply and demand there is an assumption that the market is “fully informed” and all players in the industry know the average rate for apiece of equipment.  \nA few years ago the US rental industry faced the same issue we now face in Australia and to address this issue they established an independent company that collates rental rates and utilization by model on a monthly basis and reports that information back to the companies that contribute. This independent company has been releasing information for over 3 years and the number of contributors continues to grow as the  \nvalue of this information is realized. Ultimately what rates are set by each rental company is a decision for that business, but I would have thought the more information that is available the better the decisions will be. Food for thought?  \nAs an OEM there are a few ways we can help with improving your profitability. Firstly, we can design and build products that can command a higher rental ra","cbCaiqD6N45fF7Xa","https://ap.wps.com/l/cbCaiqD6N45fF7Xa","pdf",1119034,12,"English","# General Manager's Message\n# Mike Davis Report\n# New Genie Maintenance Protocol to Streamline Boom Lift Care\n# Genie Extends Super Boom Product Line with new SX-150\n# Genie SX-150 Features\n# Access Equipment Hire\n# Hirepool Continues Partnership With Genie for 2016\n# New Distributors Announced for Material Lifting Equipment\n# Genie Afterhours Service Reaches for the Sky for Telco Subcontractor\n# R&R Enjoy Instant Success with Genie TZ-34 Boom Lift\n# Genie Ramps up Regional Support in Karratha","[{\"question\":\"What industry challenge does the newsletter emphasize for rental businesses?\",\"answer\":\"It focuses on persistent pressure on rental rates, described as a “race to the bottom” as hire companies try to retain key accounts.\"},{\"question\":\"What is the purpose of the new maintenance protocol mentioned in the newsletter?\",\"answer\":\"Genie designed a new consolidated maintenance protocol intended to streamline boom lift care and reduce maintenance effort.\"},{\"question\":\"Who contributes editorials and regional updates in this issue?\",\"answer\":\"The issue includes a General Manager’s message from Mike Davis and a report covering the Asia Pacific region, with leadership transition details and acknowledgements of customer support.\"}]","Blue News - Autumn 2016 | PDF",1792717989]