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Covers the key big-data characteristics—volume, velocity, variation, veracity, and value—then introduces big data analytics and its purpose: extracting hidden patterns and turning data into actionable business insights. Includes a real-life use case on location tracking.",{"@graph":14,"@context":72},[15,34,55],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/document/","Document",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/document/research-report/","Research & Report",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/document/big-data-big-insights-use-of-big-data-in-real-life-examples/317685/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/big-data-big-insights-use-of-big-data-in-real-life-examples/317685.png","ImageObject",300,407,{"name":42,"@type":43},"Jiven","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-11-05","2026-09-20",true,{"@type":52,"interactionType":53,"userInteractionCount":33},"InteractionCounter",{"@type":54},"ViewAction",{"@type":56,"mainEntity":57},"FAQPage",[58,64,68],{"name":59,"@type":60,"acceptedAnswer":61},"Where does big data get collected in daily life?","Question",{"text":62,"@type":63},"Big data is collected whenever users browse websites, upload photos/videos, exchange messages, share or comment on social media, swipe cards for purchases, and even when mobile location services are on. Search history and viewing patterns are also recorded and stored.","Answer",{"name":65,"@type":60,"acceptedAnswer":66},"How has big data affected personal lives?",{"text":67,"@type":63},"It has changed lifestyles by enabling targeted recommendations and updates. Examples include Netflix suggesting similar series, online food orders triggering repeated restaurant recommendations and coupon updates, and YouTube tailoring videos and songs based on what a user watches.",{"name":69,"@type":60,"acceptedAnswer":70},"What are the main characteristics of big data mentioned in the document?",{"text":71,"@type":63},"The document highlights Volume, Velocity, Variation, Veracity, and Value. 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This data is mainly generated in terms of photo and video uploads, message exchanges, putting comments etc.\u003Cbr>The New York Stock Exchange generates about one terabyte of new trade data per day.\u003Cbr>Every time a user browses a website, the data is collected. It studies a lot of demographic and behavior of the visitor.\u003Cbr>It helps to understand the location, route, road that the user usually takes and develops a customer location demographics. |\n\nEvery time you swipe a card, be it at a petrol pump, restaurant, malls, theatre etc, the data is collected to understand the purchasing pattern  \nEvery call, emails send/received or text messages sent/received gets stored and collected in the form of data  \nWhatever you search on the browsers, gets recorded and collected as the form of data to under the customer demographics  \nHow Big Data has affected our personal lives??  \nThere is a revolution (change) in the life styles of people which has been affected by Big Data. Our food habits, our health care, our traveling, our scientific pursuits, everything has changed 360 degrees (overall change) .  \nThe massive (huge) data available can work wonders.  \nHow???? Let us understand from few examples below……….  \n\n| | Since your mobile phone location device is on, it helps you to track the correct route, let you know the nearest petrol pump, any food court or restaurant’son your way, hotels recommendation, traffic and weather updates, so that you choose wisely…..\u003Cbr>Have you ever noticed, once you watch a particular series, then Netflix gives recommendation to you for similar kind of series to watch? It studies your watching pattern and recommends according to your likes and preferences |  |  |\n| --- | --- | --- | --- |\n| |  | Have you ordered food online?\u003Cbr>Once you order pizza or biryani from a particular restaurant…. it catches the data and gives similar recommendation every now and then, provide updates on discount or coupon from the restaurant you usually order… |  |\n| \u003Cbr>Try searching a camera online and leave it..\u003Cbr>You will get recommendations and pop up messages when you open Facebook, Youtube, MX player…. That’s how your search history is recorded and collected!\u003Cbr>Your Youtube recommendation is entirely different from your friends or family member’s recommendation  \u003Cbr>What you watch and see on you tube, the data is collected and analyzed to recommend you similar programs or songs of your likings…\u003Cbr>|  |  |  |\n| |  |  | When you share, like, comment on any social media, it gets monitored and recorded and then later analyzed…\u003Cbr>It shows and recommends similar posts, videos, images as per your liking and comments on a post… |\n\n\n|  |\n| --- |\n| \u003Cbr>\u003Cbr>\u003Cbr>REMEMBER,\u003Cbr>Whatever you do online is;\u003Cbr>\u003Cbr>\u003Cbr>MONITORED\u003Cbr>\u003Cbr>\u003Cbr>\u003Cbr>\u003Cbr>\u003Cbr> PETABYTE  EXABYTE \u003Cbr>\u003Cbr>\u003Cbr>\u003Cbr>It consists of billions and trillions of records of millions of people from different sources;\u003Cbr>\u003Cbr>\u003Cbr>Social Media\u003Cbr>\u003Cbr>\u003Cbr>\u003Cbr>Customer Contact Centre\u003Cbr>\u003Cbr>\u003Cbr>\u003Cbr>\u003Cbr>Petabyte: units of information equal to one thousand million\u003Cbr>Exabyte: units of information equal to one quintillion\u003Cbr>\u003Cbr>Mobile Data |\n|  |\n\n\n| The data available to industries and companies is enormously (largely) increasing in; |  |  |  |  |  |\n| --- | --- | --- | --- | --- | --- |\n| \u003Cbr>Volume\u003Cbr>\u003Cbr>\u003Cbr>Velocity | It means how much data we have-which is measured by Zettabytes and Yottabytes.\u003Cbr>Every minute on Youtube 300 hours of video are uploaded. Estimated more than 2.1 trillion photos are shared on Facebook in one single day. |  |  |  |  |\n|  | \u003Cbr>Variation\u003Cbr>It is the biggest challenge of big data. The data collected is huge and include so many types, like image, sound, documents, video files, audio, social media updates etc. This are uns","cbCaioXtPGp660ha","https://ap.wps.com/l/cbCaioXtPGp660ha","pdf",2691133,"English","# FROM WHERE BIG DATA IS COLLECTED?\n# How Big Data has affected our personal lives??\n# REMEMBER: Whatever you do online is monitored\n# Volume, Velocity, Variation, Veracity, Value\n# Big Data Analytics\n# Use of Big Data in Real Life\n## 1. LOCATION TRACKING","[{\"question\":\"Where does big data get collected in daily life?\",\"answer\":\"Big data is collected whenever users browse websites, upload photos/videos, exchange messages, share or comment on social media, swipe cards for purchases, and even when mobile location services are on. Search history and viewing patterns are also recorded and stored.\"},{\"question\":\"How has big data affected personal lives?\",\"answer\":\"It has changed lifestyles by enabling targeted recommendations and updates. Examples include Netflix suggesting similar series, online food orders triggering repeated restaurant recommendations and coupon updates, and YouTube tailoring videos and songs based on what a user watches.\"},{\"question\":\"What are the main characteristics of big data mentioned in the document?\",\"answer\":\"The document highlights Volume, Velocity, Variation, Veracity, and Value. It explains that big data involves massive amounts of information, high-speed accessibility, diverse unstructured types, the challenge of ensuring accuracy, and the need to generate real value from analysis.\"}]","BIG DATA - BIG INSIGHTS - Use of Big Data in Real Life Examples | PDF",1789938346,48]