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The report covers the 2018 calendar year and explains its reporting scope, stakeholder dialogue, and how CSR efforts are integrated into the business model. As a leading sports betting affiliate, Better Collective connects users with iGaming operators, earns commissions through traffic and registrations, and aims to prevent irresponsible gambling behaviour and related harms while supporting users and partners.",{"@graph":69,"@context":123},[70,84,106],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/better-collective-csr-annual-report-2018-responsible-gambling/180421/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/better-collective-csr-annual-report-2018-responsible-gambling/180421.png","ImageObject",300,407,{"name":92,"@type":93},"Olivia Brown","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-11-03","2026-09-02",true,{"@type":102,"interactionType":103,"userInteractionCount":105},"InteractionCounter",{"@type":104},"ViewAction",18,{"@type":107,"mainEntity":108},"FAQPage",[109,115,119],{"name":110,"@type":111,"acceptedAnswer":112},"What is Better Collective’s purpose in this CSR report?","Question",{"text":113,"@type":114},"The report explains Better Collective’s responsibility in online sports betting and gambling and its commitment to influence and support responsible gambling for users and partners.","Answer",{"name":116,"@type":111,"acceptedAnswer":117},"Which year does the CSR report cover and how is it structured?",{"text":118,"@type":114},"It covers the 2018 calendar year and describes focus areas and ambitions, based on prior efforts and integrated CSR initiatives.",{"name":120,"@type":111,"acceptedAnswer":121},"How does Better Collective’s business model relate to CSR?",{"text":122,"@type":114},"CSR efforts are strongly tied to the affiliate model, where Better Collective directs traffic to iGaming operator partners and earns commission, revenue share, or CPA-based remuneration.","https://schema.org",{"og:url":83,"og:type":125,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":127,"canonical":83},"index,follow",{"doc_id":129,"site_id":62},180421,1788340698,{"code":4,"msg":5,"data":132},{"doc_id":129,"user_id":133,"nickname":92,"user_avatar":134,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":135,"file_id":136,"file_url":137,"file_type":138,"file_size":139,"view_count":105,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":24,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":130,"read_time":144,"preview_page_count":4},16904993612988,"https://ap-avatar.wpscdn.com/davatar_a8503ba1806abce46bf441b54a3ca4cd","| Corporate social responsibility Annual report 2018 Better Collective 33 |  |  |  |  |\n| --- | --- | --- | --- | --- |\n| | Statement on CSR, cf. Section 99 a of the Danish Financial Statements Act\u003Cbr>TAKING A STAND ON\u003Cbr>RESPONSIBLE GAMBLING |  |  |  |\n| Better Collective’s mission is to make online sports betting and gambling entertaining, transparent and fair. Being a prominent affiliate in the iGaming industry, we recognise our responsibility and we are aware of the impact we have on the global iGaming industry, the rest of society and Better Collective’s other stakeholders. We want to use our position to influence and support responsible gambling for the benefit of our users and partners. Our strategy and approach are based on our core values and a clear objective not to facilitate irresponsible gambling behaviour, money laundering, and the like.\u003Cbr>REPORT SCOPE\u003Cbr>This is Better Collective’s first annual CSR (Corporate Social Responsibility) report, covering the 2018 calendar year. It is based on our efforts so far and describes our focus areas and ambitions. Going forward, we expect |  | to enhance our reporting and disclosures with policies, specific achievements, and targets. This report forms part of the management report in the company’s annual report in compliance with the Danish Financial Statements Act, Section 99a and Section 99b.\u003Cbr>We consider our most important stakeholders for sustainability to be our shareholders, our partners and users, our employees, and regulatory authorities. The topics included in this report were selected and prioritised by Better Collective’s management and the CSR team based on dialogue over time with partners, shareholders, and employees.\u003Cbr>BUSINESS MODEL\u003Cbr>Better Collective connects bettors with iGaming operators through innovative digital platforms, empowering the global sports betting community. In brief, Better Collective’s business model is built on the iGaming affiliate model. This implies that Better Collective generates revenue by directing online traffic to our iGaming partners (operators) through our products and platforms. When an end user explores one of our platforms and clicks through from one of our sites to register with a bookmaker, we earn a commission. The affiliate business model is very common in the digital marketplace, as seen in the flight and hotel price comparison platforms. Our business model is further described on page 11 in this annual report. | OUR FOCUS AREAS\u003Cbr>Although CSR reporting is a new discipline for Better Collective, we have integrated CSR aspects in our business for several year – for the most part since the company was founded in 2002. The initiatives are strongly tied to our business model and our business depends on them.\u003Cbr>COMPLIANCE |  |\n|  |  |  | |  |\n|  |  |  | OUR EMPLOYEES | RESPONSIBLE GAMBLING |\n\n| Business model Annual report 2018 Better Collective 11 |  |\n| --- | --- |\n| | Business model\u003Cbr>A LEADING SPORTS BETTING AFFILIATE |\n| Better Collective is uniquely positioned\u003Cbr>on the sports betting affiliate market with a strong community of users,\u003Cbr>advanced technology, and a commitment to continuous innovation to the benefit of our operator partners.\u003Cbr>\u003Cbr>\u003Cbr>\u003Cbr>POSITION IN THE VALUE CHAIN\u003Cbr>Better Collective is a leading affiliate marketing company with a strong focus on sports betting. We create communities that invite and incentivise expert tipsters to prove their betting knowledge by sharing tips with all of our users. We make the market transparent by comparing odds across bookmakers, ensuring our users get the most value from their bets. We create in depth, educational iGaming guides so that our users can gain insights and be confident that their betting is supported by knowledge.\u003Cbr>We operate several community-based sites. On some of these, our users actively generate informational content on the platform, such as [bettingexpert.com. In](bettingexpert.com. In) addition, we operate more than 2,000 content sites, w","cbCaiqSSe5JOaIev","https://ap.wps.com/l/cbCaiqSSe5JOaIev","pdf",134326,"English","# Statement on CSR - Taking a stand on responsible gambling\n## Report scope\n## Business model\n## Our focus areas\n## Compliance\n## Our employees","[{\"question\":\"What is Better Collective’s purpose in this CSR report?\",\"answer\":\"The report explains Better Collective’s responsibility in online sports betting and gambling and its commitment to influence and support responsible gambling for users and partners.\"},{\"question\":\"Which year does the CSR report cover and how is it structured?\",\"answer\":\"It covers the 2018 calendar year and describes focus areas and ambitions, based on prior efforts and integrated CSR initiatives.\"},{\"question\":\"How does Better Collective’s business model relate to CSR?\",\"answer\":\"CSR efforts are strongly tied to the affiliate model, where Better Collective directs traffic to iGaming operator partners and earns commission, revenue share, or CPA-based remuneration.\"}]","Better Collective CSR Annual Report 2018 - Responsible Gambling | PDF",13]