[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-134321-en":3,"doc-seo-134321-105":31,"detail-sidebar-cat-0-en-105":92},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"doc_content":15,"file_id":16,"file_url":17,"file_type":18,"file_size":19,"view_count":20,"is_deleted":4,"is_public":21,"is_downloadable":21,"audit_status":21,"page_count":22,"language":23,"language_code":24,"site_id":25,"html_lang":24,"table_of_contents":26,"faqs":27,"seo_title":28,"seo_description":14,"update_tm":29,"read_time":30},134321,1099513958762,"Logic","https://ap-avatar.wpscdn.com/avatar/1000023916a998db790?x-image-process=image/resize,m_fixed,w_180,h_180&k=1784791008015729253",8,"Research & Report","Avoiding Pitfalls Along the Royal Road - The Art of Manufacturing","A corporate booklet outlining how Kureha should rethink its identity and manufacturing philosophy amid post–financial-crisis economic disruption. The introduction analyzes how competition, overinvestment in similar R&D, and a collapsing “technology bubble” reshape industrial values. It uses the shift toward electric vehicles and the coming “Environmental Technology Revolution” as an analogy for technological turnover, arguing Japan—and Kureha in particular—must adapt to different core components and viable material choices.","The  \nAvoiding pitfalls along the royal road  \nTo Our Employees  \nThe current turbulent economic environment has provided a suitable backdrop to reconsider Kureha’s identity. I would like to share with you my thoughts on the direction I believe we should be taking as a company.  \nKureha has historically proclaimed to be a company built on technology. Simply put, I believe this to be a way of considering how the company exists through manufacturing rooted in chemistry. I have given much thought to my ideas on Kureha and “The Art of Manufacturing,” and it is my sincere hope that this booklet will be an inspiration for you to join me in contemplating the meaning of Kureha .  \nApril 2010  \nTakao Iwasaki  \nPresident &  \nChief Executive Officer  \ncontents  \nIntroduction .................................................................................................................. 01  \nTwo Types of Manufacturing ........................................................................................ 03  \nPotential Pitfalls: the Devil’s River; the Valley of Death; the Darwinian Sea .................07  \nViable Materials ............................................................................................................ 09  \nRecognizing Viable Materials ....................................................................................... 16  \nThe Story of PGA ......................................................................................................... 18  \nHunting-Style Products at Kureha................................................................................22  \nKureha’s Manufacturing Culture ...................................................................................24  \nThe Pitfalls of Being the Exclusive Leader ...................................................................26  \nEpilogue........................................................................................................................ 28  \nIntroduction  \nIndustry around the world is still coming to terms with the economic turmoil precipitated by the financial crisis in the United States, and it is likely that the scars will take several years to heal. The events that unfolded constitute more than just an economic shock. As the dust begins to settle, we can see that values have been fundamentally changed. Aside from witnessing the collapse of the speculative financial bubble, it also became apparent that the industrial world was locked in excessive competition and the pursuit of overly sophisticated products, ultimately exposing a business environment that fostered prosperity without profit. What we have seen, I believe, is the collapse of a “technology bubble” asthe result of too many companies investing in research and development in the same technology fields.  \nIn the auto industry, more people are coming around to the view that environmentally friendly vehicles are a smarter choice than large gas-guzzlers, which has consequently shifted the spotlight to electric vehicles. A friend of mine, a university professor, is conducting research on an electric car (the Ellica, an eight-wheeled vehicle that can reach speeds of up to 370km/h). Almost twenty  \nyears ago, when he was working in a national environmental research institute, I remember him saying,“The era of the electric car will inevitably arrive, and when it does the world’s technology will undergo a dramatic change.”  \nHe argued that the leading horse-drawn carriage companies in the 19th century did not transition into automobile companies of the 20th and, similarly, today’s top automakers may not emerge as the leaders in the electric vehicle era . The reason, he said, is that the core technological components differ. For makers of carriages the primary focus was on developing a structure that offered passengers a comfortable ride, whereas in the early years of the automobile the basic proposition was producing an efficient engine and transferring energy to the wheels","cbCaidqVI1bLRagD","https://ap.wps.com/l/cbCaidqVI1bLRagD","pdf",1819318,2,1,19,"English","en",105,"# Introduction\n## Two Types of Manufacturing\n## Potential Pitfalls: the Devil’s River; the Valley of Death; the Darwinian Sea\n## Viable Materials\n## Recognizing Viable Materials\n## The Story of PGA\n## Hunting-Style Products at Kureha\n## Kureha’s Manufacturing Culture\n## The Pitfalls of Being the Exclusive Leader\n## Epilogue","[{\"question\":\"Why does the booklet urge Kureha to reconsider its identity in 2010?\",\"answer\":\"The economic turmoil following the financial crisis changed values and revealed an environment where companies could pursue sophisticated products without sustainable profit.\"},{\"question\":\"What does the text mean by the collapse of a “technology bubble”?\",\"answer\":\"It describes how too many companies invested in the same technology fields, and this overconcentration helped cause the bubble to burst.\"},{\"question\":\"How is the electric vehicle example used to explain manufacturing and technological change?\",\"answer\":\"It argues that when the core technological components differ, leaders in the old era may fail to evolve—so today’s makers must adapt to the new technological proposition.\"}]","Avoiding Pitfalls Along the Royal Road - The Art of Manufacturing | PDF",1787248242,48,{"code":4,"msg":32,"data":33},"ok",{"site_id":25,"language":24,"slug":34,"title":13,"keywords":35,"description":14,"schema_data":36,"social_meta":87,"head_meta":89,"extra_data":91,"updated_unix":29},"avoiding-pitfalls-along-the-royal-road-the-art-of-manufacturing","",{"@graph":37,"@context":86},[38,54,69],{"@type":39,"itemListElement":40},"BreadcrumbList",[41,45,48,51],{"item":42,"name":43,"@type":44,"position":21},"https://docshare.wps.com","Home","ListItem",{"item":46,"name":47,"@type":44,"position":20},"https://docshare.wps.com/document/","Document",{"item":49,"name":12,"@type":44,"position":50},"https://docshare.wps.com/document/research-report/",3,{"item":52,"name":13,"@type":44,"position":53},"https://docshare.wps.com/document/avoiding-pitfalls-along-the-royal-road-the-art-of-manufacturing/134321/",4,{"url":52,"name":13,"@type":55,"author":56,"headline":13,"publisher":58,"fileFormat":61,"inLanguage":24,"description":14,"dateModified":62,"datePublished":63,"encodingFormat":61,"isAccessibleForFree":64,"interactionStatistic":65},"DigitalDocument",{"name":9,"@type":57},"Person",{"url":42,"name":59,"@type":60},"DocShare","Organization","application/pdf","2026-08-23","2026-08-20",true,{"@type":66,"interactionType":67,"userInteractionCount":20},"InteractionCounter",{"@type":68},"ViewAction",{"@type":70,"mainEntity":71},"FAQPage",[72,78,82],{"name":73,"@type":74,"acceptedAnswer":75},"Why does the booklet urge Kureha to reconsider its identity in 2010?","Question",{"text":76,"@type":77},"The economic turmoil following the financial crisis changed values and revealed an environment where companies could pursue sophisticated products without sustainable profit.","Answer",{"name":79,"@type":74,"acceptedAnswer":80},"What does the text mean by the collapse of a “technology bubble”?",{"text":81,"@type":77},"It describes how too many companies invested in the same technology fields, and this overconcentration helped cause the bubble to burst.",{"name":83,"@type":74,"acceptedAnswer":84},"How is the electric vehicle example used to explain manufacturing and technological change?",{"text":85,"@type":77},"It argues that when the core technological components differ, leaders in the old era may fail to evolve—so today’s makers must adapt to the new technological proposition.","https://schema.org",{"og:url":52,"og:type":88,"og:title":13,"og:site_name":59,"og:description":14},"article",{"robots":90,"canonical":52},"index,follow",{"doc_id":7,"site_id":25},{"code":4,"msg":5,"data":93},[94,98,102,106,111,116,121,124,129,132,136],{"id":21,"doc_module":4,"doc_module_name":47,"category_name":95,"show_sort_weight":96,"slug":97},"Story & Novel",90,"story-novel",{"id":20,"doc_module":4,"doc_module_name":47,"category_name":99,"show_sort_weight":100,"slug":101},"Literature",80,"literature",{"id":53,"doc_module":4,"doc_module_name":47,"category_name":103,"show_sort_weight":104,"slug":105},"Exam",70,"exam",{"id":107,"doc_module":4,"doc_module_name":47,"category_name":108,"show_sort_weight":109,"slug":110},5,"Comic",60,"comic",{"id":112,"doc_module":4,"doc_module_name":47,"category_name":113,"show_sort_weight":114,"slug":115},6,"Technology",50,"technology",{"id":117,"doc_module":4,"doc_module_name":47,"category_name":118,"show_sort_weight":119,"slug":120},7,"Healthcare",40,"healthcare",{"id":11,"doc_module":4,"doc_module_name":47,"category_name":12,"show_sort_weight":122,"slug":123},30,"research-report",{"id":125,"doc_module":4,"doc_module_name":47,"category_name":126,"show_sort_weight":127,"slug":128},9,"Religion & Spirituality",20,"religion-spirituality",{"id":127,"doc_module":4,"doc_module_name":47,"category_name":130,"show_sort_weight":127,"slug":131},"World Cup","world-cup",{"id":133,"doc_module":4,"doc_module_name":47,"category_name":134,"show_sort_weight":133,"slug":135},10,"Lifestyle","lifestyle",{"id":22,"doc_module":4,"doc_module_name":47,"category_name":137,"show_sort_weight":107,"slug":138},"General","general"]